: <\/strong>After targeting the right audience, your task is to give them right information. Make sure that they do not feel that they have come to wrong place. Be specific. Give genuine information about your products. Hold them for future. For example, put a \u201csign up for regular update\u201d button along with \u201clearn more\u201d button.<\/p>\n\n\n\nA good website usually has same conversion pages and landing pages. This is very useful thing, in this situation visitors don\u2019t have to navigate your website to complete the conversion.By conversion we mean the converting process of visit of visitor into a sale. Consider an arbitrary example of an NGO which works for homeless people by collecting online donations. How this website should be optimized so as to get more sales [donations]. Merge the landing page and conversion page. Put all required information on \u201chomeless people need your help\u201d page. And within the same page insert a \u201cDonate now\u201d button. This will save visitor\u2019s time and he won\u2019t wander or ramble on various links to donate money. Or in case he will find the donation process sophisticated or time consuming, he may change his mind, which is not a good signal for the NGO [or your company].<\/p>\n\n\n\n
Another way to optimize the website can be to think in backward way. Focus on the conversion page first and then redesign your landing page accordingly. Consider the case of an online shopping website who is giving huge discount on its various products. Rather than bringing visitors on product review page make them visit the \u201cdiscount offer\u201d page. Now make \u201cdiscount offer\u201d page as your new landing page. However don\u2019t forget to give \u201cproduct review\u201d and \u201cbuy online\u201d page link within this new landing page.<\/p>\n\n\n\n
In Last<\/h2><\/p>\n\n\n\n
Most of the people have misconception that there home page should be the landing page. Well this always doesn\u2019t work correctly. Home page gives the basic information and details about your services and product but this is quite possible that it will not complete your major goals. Making home page as your landing page may fulfill your general goals like promotion of your brand, promotion of your website etc. but what about the sales? Note that within deep in your website\u2019s database there can be pages of huge potential which can be really helpful to achieve your business goals. Need is just to think beyond orthodox methods. As the basic rule of SEO says optimize your website according to the need of your business NOT according to the need of website.<\/p>\n\n\n\n
And now I think you must have got answers to all the queries mentioned in very first paragraph. Have you?<\/p>\n","protected":false},"excerpt":{"rendered":"
On every website there are some pages which tell most to the users [visitors] about the company plus those pages have potential to convert the visit of page visitor into a sale. Which are those pages? How are they important? Why website owners want visitor to visit them most?\u00a0 How to raise the importance of those pages? Well answers to all these questions are here, … <\/p>\n","protected":false},"author":1,"featured_media":752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"_links":{"self":[{"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/posts\/102"}],"collection":[{"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/comments?post=102"}],"version-history":[{"count":1,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/posts\/102\/revisions"}],"predecessor-version":[{"id":73628,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/posts\/102\/revisions\/73628"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/media\/752"}],"wp:attachment":[{"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/media?parent=102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/categories?post=102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/tags?post=102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}