Unlock Your Free SEO Audit Now<\/h3>\n
Unlock your website’s full potential! Get a FREE SEO Audit with 60+ checks. Don’t miss insights for online success.<\/p>\n\nGet a Free Audit<\/a>\n<\/div>\n<\/div>\n\n\n\n <\/p>\n\n\n Ecommerce SEO works on the visibility of your online store in the search engine result pages. Research tells that around 70% of customers use search engines to find a product and know what others have to say about it before making their decision to buy the product.<\/p>\n\n\n\n Internet gave enormous freedom to the people to choose, compare and most importantly save their time while buying.<\/p>\n\n\n\n Ecommerce SEO is the process of making your online store more visible in the search engine results pages (SERPs). When people search for products that you sell, you want to rank as highly as possible so you get more traffic<\/strong><\/a>. You can get traffic from paid search, but SEO costs much less.<\/p>\n\n\n\n If your store ranks higher in organic results you can get a highly relevant audience to your website. Organic traffic is more valuable for your brand awareness, the customer loyalty holds much value, this helps you boost your brand<\/a> credibility as well.<\/p>\n\n\n\n In fact, 43% of customers do online research while in the store. Your online store with a low operating cost which is also adding more value to your customers is definitely a win for everyone.<\/p>\n\n\n\n And to win, SEO comes in the role!<\/p>\n\n\n\n If you look for an advanced e-commerce SEO strategy for your business you\u2019ll find thousands of results telling you various tips and tricks.<\/p>\n\n\n\n Just pause and ask yourself, what is unique about your store? Who are your customers and what is that retains the interest of the customers? Who knows how to address the target audience the best? YOU!<\/strong><\/p>\n\n\n\n Before you blindly hop on to yet another e-commerce SEO strategy I\u2019ll give you a few steps that you must go through before developing an e-commerce SEO strategy of your own or referring someone else\u2019s. Let me explain.<\/p>\n\n\n\n Evaluate Your Pages:<\/strong> Ecommerce SEO can be a massive task, especially when your website already has a lot of products. Look for the pages which drive the maximum traffic or the products you wish to gain traffic and optimize them first.<\/p>\n\n\n\n Design A Workflow:<\/strong><\/strong> The SEO process takes up a lot of specific steps to meet your requirements such as keyword selection, metadata update, images, etc. You must be clear about the steps that are to be taken after one is done.<\/p>\n\n\n\n Keep An Eye For Competition:<\/strong> Your strategy must be powerful enough to surpass your competitors\u2019 expectations. Take notes about what others are lacking in their sites and try to incorporate them into yours.<\/p>\n\n\n\n Effective CRO Plan:<\/strong> When you combine SEO and CRO, you get a versatile plan of action to help you drive conversions and generate sales.<\/p>\n\n\n\n On-page SEO<\/a> is the key to perfect e-commerce SEO as the buyer\u2019s journey starts by searching for a product that leads him to your store to a qualified purchase. Your customers, as well as search engines, must get a clear understanding of your products at first glance. This can only be done by optimizing your meta tags, URL structure, heading tags, and images. Keep in mind that your goal is to get high visibility for more traffic.<\/p>\n\n\n\n Meta Titles, Descriptions, H1\u2019s & Images, and URL Structure play a very important role. If you optimized them correctly then they can help your business to get to the next level. Without talking much let\u2019s go to the technical part of it and how to attract more traffic by optimizing them.<\/p>\n\n\n\n Most e-commerce sites use a formula based approach to their meta tags, which looks spammy, and usually follow a pattern like this:<\/p>\n\n\n\n Buy <Heading\/ProductName\/Category> Online | Bandage<\/p>\n\n\n\n It\u2019s easy to see why some e-commerce stores do this, many have hundreds or thousands of pages. Writing unique titles and meta descriptions can be an overwhelming task.<\/p>\n\n\n\n But here\u2019s the thing:<\/p>\n\n\n\n A formula-based approach isn\u2019t ideal. It leads to incorrect meta titles and descriptions on a lot of pages. <\/p>\n\n\n\n Now, I know what you are thinking. There is no way you are going to sit and write the meta titles and descriptions of each individual page. <\/p>\n\n\n\n You are right there\u2019s just no way to optimize each individual page one by one. So, let\u2019s try to understand how to accomplish this task by understanding the core of e-commerce SEO.<\/p>\n\n\n\n Since different levels in the hierarchy might contribute to traffic at different levels. It won\u2019t make sense to make 1 template and use that for your whole website. Let\u2019s see what you can do?<\/p>\n\n\n\n There are 3 different ways to go about optimizing these pages:<\/p>\n\n\n\n If you have thousands of pages, you can\u2019t sit and rewrite all the meta tags right?<\/p>\n\n\n\n So how to save your time? The solution is to put your maximum effort into writing well-optimized tags for the most important pages. Then use a templated approach for the rest.<\/p>\n\n\n\n I recommend doing a manual review for some of the important pages on your site like homepage, non-transactional pages, and some product, category & subcategory pages.<\/p>\n\n\n\n Now you have a meta title & description ready for some of your most important pages. Then study each \u201cset of pages\u201d, and create a varied dynamic formula i.e. creating separate dynamic meta tags for product pages, category, and subcategory pages. Let me give you one simple example of Product Page Dynamic Tags:<\/p>\n\n\n\n Page Title:<\/strong><\/p>\n\n\n\n Get Leading Deluxe bookcase 1200mm high with 2 shelves of oak | Office Monster<\/p>\n\n\n\n Dynamic Code:<\/strong><\/p>\n\n\n\n Get Leading <Product Name> of <Wood name> | Office Monster<\/p>\n\n\n\n Meta Description:<\/strong><\/p>\n\n\n\n Office Monster provides an online Deluxe bookcase 1200mm high with 2 shelves of oak products of great quality. Explore our wide range of high-quality products now! \u272f Enjoy Easy Returns \u272f Quick Delivery. Order Online Today!<\/p>\n\n\n\n Dynamic Code:<\/strong><\/p>\n\n\n\n Office Monster provides online <Product Name> of <Wood name> products with great quality Explore our wide range of high-quality products now! \u272f Enjoy Easy Returns \u272f Quick Delivery. Order Online Today!<\/p>\n\n\n\n Repeat the same process for other types of pages which are category & subcategory pages. BOOOOM! You now have meta titles and descriptions on all your pages just by writing well-optimized tags for some and then repeating that for the rest of the pages of a similar type.<\/p>\n\n\n\n Some Tips To Improve Your Meta Tags:<\/strong><\/p>\n\n\n\n Now, let me explain how you should go about optimizing your H1 Heading Tag. You need to choose the focus keyword as your H1 tag of the page. If this is a product page, you can choose your product name as the H1 tag and category name for category pages. Just make sure that you don\u2019t have multiple H1 tags on any page and they are not duplicating with each other.<\/p>\n\n\n\n I will try to explain this by definition. A URL is known as \u201cUniform Resource Locator\u201d, URLs are read by browsers, human beings, search engines, and software.<\/p>\n\n\n\n So an SEO-friendly URL is the one that contains the attributes of that page. It should not have any random codes. You should aim to give max information about your product via URL itself, information like its category, type, and name of the product. Let me explain this with an example.<\/p>\n\n\n\n Bad URL:<\/strong><\/p>\n\n\n Good URL:<\/strong><\/p>\n\n\n If your URLs on your website are something like this, you need to immediately fix this. I would recommend keeping a \u201cUniform\u201d URL structure clustered into a hierarchical way from top to bottom.<\/p>\n\n\n\n This Is The Best Way To Structure Your URLs:<\/strong><\/p>\n\n\n\n Pro Tip: Whenever you change the URLs, make sure to implement a 301 redirect from the old URL structure to the new URL structure.<\/p>\n<\/div>\n<\/div>\n\n\n\nWhy Ecommerce SEO Is Important For Your Business?<\/strong><\/h2>\n\n\n\n
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How to Develop An Ecommerce SEO Strategy?<\/strong><\/h2>\n\n\n\n
On-Page SEO For Ecommerce Sites<\/strong><\/h2>\n\n\n\n
On-Page SEO of Ecommerce for Search Engines & Users<\/strong><\/h3>\n\n\n\n
Role of Your Meta Titles, Descriptions, H1\u2019s & Images, and URL Structures<\/strong><\/h3>\n\n\n\n
Optimize Your Meta Title & Meta Description<\/strong><\/h3>\n\n\n\n
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Ecommerce Website Pages <\/strong><\/h3>\n\n\n\n
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URL Structure Optimization<\/strong><\/h3>\n\n\n\n
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