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Unlock your website’s full potential! Get a FREE SEO Audit with 60+ checks. Don’t miss insights for online success.<\/p>\n\nGet a Free Audit<\/a>\n<\/div>\n<\/div>\n\n\n\n <\/p>\n\n\n\n Here in this blog, you will find some of the best expert tips that will help you build a landing page that actually converts. <\/p>\n\n\n\n So, let\u2019s get started! <\/p>\n\n\n\n You must be very clear about these questions before you build a landing page:<\/p>\n\n\n 1. What is the goal?<\/strong><\/p>\n\n\n\n 2. Who am I competing against? <\/strong><\/p>\n\n\n\n 3. Who is my audience? <\/strong><\/p>\n\n\n\n 4. How did they get to my landing page? <\/strong><\/p>\n\n\n\n These questions are important because they provide the plan for how the landing page is going to look like. <\/p>\n\n\n\n The great David Ogilvy<\/strong> said:<\/p>\n\n\n\n \u201cOn average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.\u201d<\/em><\/p>\n\n\n\n There\u2019s no doubt your headline is the first thing that a visitor sees when he lands on your website. <\/p>\n\n\n\n Your headline can either make them stay on your page or leave it. <\/p>\n\n\n\n It\u2019s all up to your headline. <\/p>\n\n\n\n So, how will you make them stay on your website<\/a>?<\/p>\n\n\n\n Don\u2019t worry! <\/p>\n\n\n\n I am here to help.<\/p>\n\n\n\n I will explain to you some characteristics of the best headlines that you should keep in mind. They are as follows:<\/p>\n\n\n\n 1. Clarity: <\/strong>A headline should not be stuffed with metaphors or figures of speech as it makes it understandable for many people. Use simple words so that visitors can connect to the headline as soon as they see it. <\/p>\n\n\n\n 2. Relevance:<\/strong> Make the content <\/a>of your website relevant to the headline. <\/p>\n\n\n\n 3. Empathy: <\/strong>Use empathy in your headline with visitors\u2019 problems. Demonstrate the pain point of the customer with your headline. <\/p>\n\n\n\n For example, you can see my website. The headline clearly specifies what I want to convey to my audience and has all the characteristics that I have explained above. <\/p>\n\n\n\n When I say \u201cBoost your sales in the next 6 months\u201d, I am addressing the pain point of the visitor as he doesn\u2019t have leads and customers.<\/p>\n\n\n Have you ever heard, \u201cKeep it simple, stupid!\u201d<\/em><\/p>\n\n\n\n Try to use the same philosophy here. A large number of texts can be distracting, confusing, and overwhelming because who has time to read all that stuff?<\/p>\n\n\n\n So, embrace the space and keep the text and images on the page simple and to the point.<\/p>\n\n\n\n In total, what you need to do is to cut all the unnecessary information and keep only what is important for a visitor.<\/p>\n\n\n\n Or, even if you have lots of things to say, use bullet points or short paragraphs to make it easier for the visitors to read.<\/p>\n\n\n\n For example, you can see the screenshot from my website. <\/p>\n\n\n\n I properly used the white space and broke the paragraph into short sentences that makes the content easily readable for visitors. <\/p>\n\n\n Besides what is written in your copy, it is equally important how it appears on various screens. <\/p>\n\n\n\n No matter how elegant and eye-catching your newly found font might look on your computer, you have no way to guess how it will look on your visitors’ computer (or mobile device). <\/p>\n\n\n\n If the copy is unreadable or barely readable, your visitors won\u2019t bother with deciphering what you mean and will close the page.<\/p>\n\n\n\n So instead of an artistic font, pick a clear and easily readable one. Make sure there are no spelling or grammatical errors – many companies forget about triple-checking their headlines and end up with more or less glaring typos in their headlines.<\/p>\n\n\n\n Have you heard about \u2018loss aversion<\/a>‘?<\/p>\n\n\n\n This is exactly what you need to do to build a landing page that actually converts.<\/p>\n\n\n\n If you are new to this concept, let me explain this to you in brief. <\/p>\n\n\n\n Limited-time offers are based on the psychological concept of loss aversion<\/strong>, which states that people would rather avoid losses than acquire profits.<\/p>\n\n\n\n Now the question here arises is, How would you use this psychological concept to build a landing page that actually converts?<\/p>\n\n\n\n Trust me, you can use it. <\/p>\n\n\n\n Let me explain to you how.<\/p>\n\n\n\n Urgency is a great way to convince the visitor to convert. <\/p>\n\n\n\n When a visitor sees that they have a limited time period to purchase something or avail any benefit, it creates a sense of urgency in their mind, which eventually leads them to make decisions urgently.<\/p>\n\n\n\n They are much more likely to take action now, out of fear of missing out on an offer.<\/p>\n\n\n\n There are plenty of ways you can use urgency tactics on your landing page – by using words like \u201cLimited time offer\u201d or \u201cOnly now,\u201d or emphasizing that only a set number of customers can get it. Don\u2019t go overboard with it though – the more often the urgency is used, the less effective it gets.<\/p>\n\n\n\n For example, you can look at the image shown below:<\/p>\n\n\n Your website loading speed<\/a> matters more than you think. <\/p>\n\n\n\n Loading speed refers to the time it takes to load the whole content <\/a>of the page which includes text, images, and videos.<\/p>\n\n\n\n The loading speed depends on a number of factors including, page type, user behavior, file sizes, website server\/host, inefficient code, hotlinking, and too many plugins and\/or widgets.<\/p>\n\n\n\n Jillian Streit, a Website Strategist at Blue Frog says, <\/p>\n\n\n\n “Page speed has been a ranking factor for many years, and with Google\u2019s shift to mobile-first indexing, it is even more important to focus on your website’s mobile loading speeds.”<\/em><\/p>\n\n\n\n In fact, The first five seconds of page-load time have the highest impact on conversion rates. (Portent, 2019)<\/em><\/p>\n\n\n\n Website conversion rates drop by an average of 4.42% with each additional second of load time (between seconds 0-5). (Portent, 2019)<\/em><\/p>\n\n\n\n Source: hubspot.com<\/p>\n\n\n\n The thing is, The quicker your page loads, the higher your conversion rates will be. The loading time of websites gives your customers too much time for second thoughts, and they might close the page before it even fully loads.<\/p>\n\n\n\n The fewer things are on your landing page, the faster it will load. So get rid of anything that isn\u2019t necessary (like background animations, several pictures, plugins). Remember about resizing all images on your page too!<\/p>\n\n\n\n The next thing you should be focused on is not to distract your customer by showing so many things at the same time. <\/p>\n\n\n\n If there are too many things going on your landing page<\/a> (videos, links to articles, animations, several CTA buttons, and so on), there is a chance that your customer will direct their attention to them rather than your offers.<\/p>\n\n\n\n Just imagine, if a visitor is close to converting but then something else caught their eye, and you lost that sale. <\/p>\n\n\n\n I don\u2019t think you want this to happen to you. <\/p>\n\n\n\n So, remove anything that is not strictly related to your offer – anything that might distract your visitors from filling out your form or clicking on your button should be deleted.<\/p>\n\n\n\n For example, you can check out my website, incrementors.com<\/a><\/p>\n\n\n My website is distraction-free for visitors. <\/p>\n\n\n\n For making things clear on your website, you must be very clear about two questions, <\/p>\n\n\n\n Question.1 What\u2019s the action you want your visitors to take most?<\/strong><\/p>\n\n\n\n Question.2 What action do your visitors want to take most?<\/strong><\/p>\n\n\n\n These questions will help you build a landing page that actually converts. Your action should be simple, distraction-free, and realistic.<\/p>\n\n\n\n 48% of landing pages have multiple offers packed into one page, because companies think that the more proposals are on the website, the bigger the chance the customer will click on something. <\/p>\n\n\n\n So they make a landing page that asks the customer to buy their product, sign their newsletter, like them on social media, share the page with friends, and also read their newest article on the blog.<\/p>\n\n\n\n Now, which of the customers of the link should pick? <\/p>\n\n\n\n With so many options available, the customer might end up not choosing anything at all – this is the so-called \u201cparadox of choice.\u201d <\/p>\n\n\n\n Let me give an example from my website. <\/p>\n\n\n\n I used only a CTA button on my landing page, that is, \u201c30 Minute Strategy Session\u201d as I didn\u2019t want to confuse my visitors and wanted them to take this action only. <\/p>\n\n\n\n If you want to have a useful landing page, you should ask for one and only one thing – if you have more goals in mind, it\u2019s better to prepare separate landing pages for each of them.<\/p>\n\n\n\n Read more: What Is A Call To Action: 9 Killer Tips To Create CTA To Boost Your Leads<\/a><\/p>\n\n\n\n Have you heard about \u2018Lead generation friction<\/a>?\u2019<\/p>\n\n\n\n If not, let me explain. <\/p>\n\n\n\n Once a visitor visits your website, it’s your job to keep them there. <\/p>\n\n\n\nBefore You Build A Landing Page <\/h2>\n\n\n\n
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Tips To Build A Landing Page <\/h2>\n\n\n\n
Eye Catchy Headline <\/h3>\n\n\n\n
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Being Straightforward Is Good<\/h3>\n\n\n\n
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Stick To Simplicity<\/h3>\n\n\n\n
Create Urgency <\/h3>\n\n\n\n
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Loading Speed Matters<\/h3>\n\n\n\n
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Don\u2019t Distract The Customers<\/h3>\n\n\n\n
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One CTA Button Is Enough <\/h3>\n\n\n\n
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Remove The Main Navigation<\/h3>\n\n\n\n