{"id":65600,"date":"2022-05-24T11:10:07","date_gmt":"2022-05-24T11:10:07","guid":{"rendered":"https:\/\/www.incrementors.com\/blog\/?p=65600"},"modified":"2025-01-04T11:27:13","modified_gmt":"2025-01-04T11:27:13","slug":"content-marketing-statistics","status":"publish","type":"post","link":"https:\/\/www.incrementors.com\/blog\/content-marketing-statistics\/","title":{"rendered":"The Ultimate List Of Content Marketing Statistics"},"content":{"rendered":"\n<p>If you see carefully, you will find out that content marketing has changed drastically in the last decade.&nbsp;<\/p>\n\n\n\n<p>Earlier, content marketing was just like <a href=\"https:\/\/www.incrementors.com\/blog\/website-copywriting-tips-to-boost-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">writing blogs for the website<\/a>, putting some keywords and updating them, and you are done!<\/p>\n\n\n\n<p>But now the scenario has changed. The whole content marketing has changed. Content has taken the form of anything which could be images, videos or visuals, etc.&nbsp;<\/p>\n\n\n\n<p>So, if you are not into such content marketing, trust me you are missing a lot!&nbsp;<\/p>\n\n\n\n<div class=\"blogncta\">\n<div class=\"blogctaimg\">\n<center><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2024\/01\/audit-report.png\" alt=\"\" title=\"\"><\/center>\n<\/div>\n<div class=\"blogctahead\">\n<h3>Unlock Your Free SEO Audit Now<\/h3>\n<p>Unlock your website&#8217;s full potential! Get a FREE SEO Audit with 60+ checks. Don&#8217;t miss insights for online success.<\/p>\n\n<a href=\"https:\/\/www.incrementors.com\/tools\/seo-audit\/\" class=\"blognbutton\">Get a Free Audit<\/a>\n<\/div>\n<\/div>\n\n\n\n<p>Also, it can provide you with <a href=\"https:\/\/www.incrementors.com\/blog\/generate-leads-from-blog-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">high leads from blog posts<\/a> and good public relations. And to execute the content marketing strategy, you need to have an idea about the data and statistics about content marketing.&nbsp;<\/p>\n\n\n\n<p>In this blog, I will give you data and statistics that would help you understand content marketing better.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Content Marketing Statistics<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">55% Of Content Marketing strategists Focuses On Improving The Quality Of The Content<\/h3>\n\n\n\n<p>Marketing strategists are focused on improving the content quality because it does matter. Google itself says that it ranks the website on the basis of its content quality.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/05\/Untitled-design-15-1.png\" alt=\"Content Marketing statistics\" class=\"wp-image-65601\" title=\"\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">41% Of Marketers Focused On Creating Videos And Visuals<\/h3>\n\n\n\n<p>41% of marketers think videos and visuals are more effective than written content because people want to see things nowadays rather than read the long write-ups. Also, studies show that 55% of customers want to see more video content from the brands they support.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">86% Of Businesses Use Videos As A Marketing Tool<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/05\/Untitled-design-16.png\" alt=\"Videos As A Marketing Tool\" class=\"wp-image-65602\" title=\"\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">70% Of Marketers Lack Consistency In Their Content Strategy<\/h3>\n\n\n\n<p>It is quite difficult for lots of marketers to stay consistent with their content marketing strategy as it takes lots of consistent efforts and visionary strategy.<\/p>\n\n\n\n<p>Read More: <a href=\"https:\/\/www.incrementors.com\/blog\/b2b-content-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Create A B2B Content Marketing Strategy With Advanced Tactics<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">By The Year 2025, 83.2% Of Users In America Accessed Digital Video Content<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/05\/6.jpg\" alt=\"By The Year 2020, 83.2% Of Users In America Accessed Digital Video Content\" class=\"wp-image-65603\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Content Promotion Statistics<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">B2B Content Marketing Social Media Platforms<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-33.png\" alt=\"B2B Content Marketing Social Media Platforms\" class=\"wp-image-65604\" title=\"\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Paid Advertisement Method Used By Marketers For Content Distributions<\/h3>\n\n\n\n<ul>\n<li>Search engine marketing &#8211; 66%<\/li>\n\n\n\n<li>Print or other offline promotion &#8211; 57%&nbsp;<\/li>\n\n\n\n<li>Online banner ads &#8211; 55%<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Form Of Paid Social Media Marketers Are Using:<\/h3>\n\n\n\n<ul>\n<li>Facebook ads &#8211; 84%&nbsp;<\/li>\n\n\n\n<li>Google ads &#8211; 41%<\/li>\n\n\n\n<li>Linkedin ads &#8211; 18%<\/li>\n\n\n\n<li>Twitter ads &#8211; 17%<\/li>\n\n\n\n<li>Youtube ads &#8211; 12%<\/li>\n\n\n\n<li>Online blog posts &#8211; 7%<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Linkedin Generates More Leads Than Facebook For B2B Marketers<\/h3>\n\n\n\n<p>It is hard to digest but it\u2019s true! Linkedin can get you more leads than Facebook. It is because Linkedin is filled up with professionals. They search for products or services on LinkedIn because they know they will get the high quality of it.<\/p>\n\n\n\n<p>Read More: <a href=\"https:\/\/www.incrementors.com\/blog\/generating-leads-on-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Generating Leads on LinkedIn: 5 Powerful Tips<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">45% Of marketers leverage Infographics<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/05\/Untitled-design-17.png\" alt=\"45% of marketers leverage Infographics\" class=\"wp-image-65606\" title=\"\"><\/figure>\n\n\n\n<ul>\n<li>56% of marketers say it is the most effective tactic.&nbsp;<\/li>\n\n\n\n<li>52% of marketers say they are going to spend the same amount on infographics.<\/li>\n\n\n\n<li>38% of marketers plan to invest a bigger amount in infographics.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Content Marketing Trends<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">70% Of People Feel The Quality Of Content Matters Over Quantity<\/h3>\n\n\n\n<p>When it comes to content, many people accept that content quality matters over quantity because what\u2019s the point of creating long content if it doesn\u2019t carry the valuable information for the users.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">62% Of Companies Produce Content Daily With The Employee Strength Of 5000<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/05\/Untitled-design-18.png\" alt=\"Companies Produce Content Daily\" class=\"wp-image-65607\" title=\"\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">64% Of B2B Content Marketers Use PPC And SEM For Content Distribution<\/h3>\n\n\n\n<p>64% of content marketers think that they should use PPC and SEM for broad content distribution.&nbsp;<\/p>\n\n\n\n<p>Read More: <a href=\"https:\/\/www.incrementors.com\/blog\/ppc-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">PPC Services<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">52% Of Companies Wish To Increase Their Investment In Content Marketing<\/h3>\n\n\n\n<p>The marketers have seen the growth in content marketing along with tremendous results so 52% of businesses are eager to increase their investment and get high growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Content Marketing ROI Statistics<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Content Marketing Costs Less Than 62% Off Other Marketing Tactics And Generates 3 Times Many Leads&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/05\/Untitled-design-19.png\" alt=\"Marketing Tactics\" class=\"wp-image-65608\" title=\"\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">B2B Marketers Who Focuses On Blog, Gets 67% More Leads<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/05\/Untitled-design-21.png\" alt=\"B2B Marketers for More Leads\" class=\"wp-image-65609\" title=\"\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Most Preferred Type Of Content For B2B Marketers<\/h3>\n\n\n\n<ul>\n<li>Case studies &#8211; 79%<\/li>\n\n\n\n<li>Webinars &#8211; 66%<\/li>\n\n\n\n<li>Video &#8211; 49%&nbsp;<\/li>\n\n\n\n<li>Interactive content &#8211; 36 %<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Two Areas B2C Marketers Increased Their Budget On<\/h3>\n\n\n\n<p>In 2018, B2C marketers increased their budget on two things:<\/p>\n\n\n\n<ul>\n<li>Content creation &#8211; 56%<\/li>\n\n\n\n<li>Paid content distribution &#8211; 37%<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Only 33% Of Marketers Have Documented Content Marketing Strategy&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/05\/CMI-B2C-research-documented-content-strategy-1-1.png\" alt=\"Content Marketing Strategy\" class=\"wp-image-65611\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Content Marketing Challenges<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">63% Of Marketers Says That Their Biggest Challenge Is To Get Traffic And Generate Leads<\/h3>\n\n\n\n<p>Of course, this is one of the biggest challenges any marketer could face. What\u2019s the point of creating such large content if there is no traffic and leads. And, of course, 90.63% of the results in SERP don\u2019t get any traffic. So, now you can imagine, it is such a biggest challenge.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">21% Of Marketers Says The Biggest Challenge Was To Provide ROI For Marketing Activities<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/05\/Untitled-design-22.png\" alt=\" ROI For Marketing Activities\" class=\"wp-image-65612\" title=\"\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Other Top Content Marketing Challenges For B2C Marketers<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/05\/B2C.png\" alt=\"Content Marketing Challenges For B2C Marketers\" class=\"wp-image-65613\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>This blog contains all data, facts, and statistics about content marketing which are definitely going to help you with having a deep understanding of the content marketing industry.&nbsp;<\/p>\n\n\n\n<p>I have divided the data and facts into five parts which define different parts of the industry and give you clarity about how you should go into the content marketing industry.&nbsp;<\/p>\n\n\n\n<p>If you have any doubts or queries, you can just comment down below in the comment section and I am going to reply for sure!&nbsp;<\/p>\n\n\n\n<p>For more marketing tips and services, you can schedule a <a href=\"https:\/\/www.incrementors.com\/30-minutes-strategy-session\/\" target=\"_blank\" rel=\"noreferrer noopener\">free-of-cost 30-Minute Strategy session with our experts<\/a>. In this call, our experts would discuss your business and provide you with the free strategies that you can use to boost your sales and revenue.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you see carefully, you will find out that content marketing has changed drastically in the last decade.&nbsp; Earlier, content marketing was just like writing blogs for the website, putting some keywords and updating them, and you are done! But now the scenario has changed. The whole content marketing has changed. Content has taken the form of anything which could be images, videos or visuals, &hellip; <\/p>\n","protected":false},"author":1,"featured_media":65615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"_links":{"self":[{"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/posts\/65600"}],"collection":[{"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/comments?post=65600"}],"version-history":[{"count":6,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/posts\/65600\/revisions"}],"predecessor-version":[{"id":74328,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/posts\/65600\/revisions\/74328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/media\/65615"}],"wp:attachment":[{"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/media?parent=65600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/categories?post=65600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/tags?post=65600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}