Unlock Your Free SEO Audit Now<\/h3>\n
Unlock your website’s full potential! Get a FREE SEO Audit with 60+ checks. Don’t miss insights for online success.<\/p>\n\nGet a Free Audit<\/a>\n<\/div>\n<\/div>\n\n\n\n <\/p>\n\n\n\n All the local businesses that want to rank on the local 3 pack and get benefitted from the Pigeon update must do SEO (Search Engine Optimization)<\/a>. <\/p>\n\n\n\n The Local SEO optimization will help you get on a local 3 pack<\/a>. Below I have provided some ways through which you can easily rank on the local 3 pack.<\/p>\n\n\n\n So, let\u2019s get started: <\/p>\n\n\n\n Google 3 pack is simply a top 3 results that you see on Google when searching for local results. <\/p>\n\n\n\n Let me show you <\/p>\n\n\n\n Above in the image, the top 3 results that you are looking at are Google 3 packs. <\/p>\n\n\n\n I searched for \u201crestaurants near me\u201d…<\/p>\n\n\n\n And below I got Top-3 results, as seen in the image above. <\/p>\n\n\n\n When you search for local searches like, \u201cbest restaurant near me\u201d or \u201cdentist near me\u201d, Google will show you the best and most relevant result to your query based on your geolocation. <\/p>\n\n\n\n These top listings are 100% organic!!!<\/p>\n\n\n\n You can also see how much real estate they have taken from Google!!! Such results get a high Click-through rate. <\/p>\n\n\n\n The Google map pack was introduced along with the pigeon algorithm update in 2014 with an aim to provide more relevant local results in SERP. <\/p>\n\n\n\n First, Google used to show 10 results in the local map pack later Google reduced it to 7, and finally reduced it to 3. <\/p>\n\n\n\n If we talk about the anatomy of local 3 Pack, there are lots of elements in it.<\/p>\n\n\n\n Let\u2019s discuss each of them.<\/p>\n\n\n\n <\/p>\n\n\n\n The Google map pack shows the information about the business relevant to the user. <\/p>\n\n\n\n The information helps the user find what they are looking for without even scrolling down. <\/p>\n\n\n\n If you are a local business owner and usually wonder, \u201chow to rank for near me searches?\u201d So, this is one of the most important reasons why you should go with Google 3 Pack. <\/p>\n\n\n\n You must have known the fact that \u201cnear me\u201d searches are becoming popular nowadays. <\/p>\n\n\n\n You will get shocked to know that, \u201cnear me\u201d searches have increased by almost 200%<\/a>. <\/p>\n\n\n\n So, of course, you want to rank up in SERP when people search for particular products or services in your area.<\/p>\n\n\n\n To have a highly successful local business, it is important to have your business appear in the local 3 pack…<\/p>\n\n\n\n The reason is… it is the most prominent place in the SERP. <\/p>\n\n\n\n If you manage to rank on the local 3 pack, you are going to dominate the damn SERP.<\/p>\n\n\n\n To work on the Local SEO tips that I am going to give you below, you first need to understand how Google ranks sites in the local 3 pack\u2026<\/p>\n\n\n\n Google takes 3 main factors into consideration when ranking the sites on the local 3 pack. <\/p>\n\n\n\n Relevance: <\/strong>It represents how well your business is relevant to the query of the user. <\/p>\n\n\n\n Distance: <\/strong>The next factor is the location of the user and your business. Google is more likely to show your business to the searchers of your nearby location. <\/p>\n\n\n\n Trustworthiness: <\/strong>This is all about your brand\u2019s or business’s reputation. Google will find out how prominent your brand is. <\/p>\n\n\n\n After considering all these factors, Google will give rankings in the local 3 pack. <\/p>\n\n\n\n Let\u2019s see some of the factors for ranking on Google 3 pack by MOZ, <\/p>\n\n\n\n Check the pie-chart below:<\/p>\n\n\n So, above we have discussed all local packs\u2026 now it\u2019s time you understand how to rank in the local pack.<\/p>\n\n\n\n So, let\u2019s get started:<\/p>\n\n\n\n Below I have provided a step-by-step guide on how to conduct local SEO and make your business at the top. <\/p>\n\n\n\n I have created some steps and guides while taking the guidelines of google into the account. <\/p>\n\n\n\n So, you can trust the ways I am going to give you below:<\/p>\n\n\n\n There are 6 main steps that you need to follow. <\/p>\n\n\n\n Let\u2019s discuss each of them. <\/p>\n\n\n\n Well, this is one of the most important and foremost parts to rank on the local-3 pack or google 3 pack\u2026\u2026<\/p>\n\n\n\n It is a must-use tool for local businesses<\/a>, provided by Google for free. <\/p>\n\n\n\n You must give them accurate data as they verify the data that you give them. <\/p>\n\n\n\n One of the best things that GMB could give you is visibility and appearance. It will help your business be shown in Google maps. <\/p>\n\n\n\n If you wish your business to appear like this on Google Maps, you must have a profile on Google My Business. <\/p>\n\n\n\n OK, I know what you’re thinking:<\/p>\n\n\n\n You might be wondering: how would I be able to create a profile on GMB?<\/p>\n\n\n\n Well, believe me\u2026 it is the very easiest thing to do. <\/p>\n\n\n\n The guide below covers all about how to create a profile on \u201cGoogle My Business\u201d. Check out the blog below and you will get to know everything that you need to know\u2026<\/p>\n\n\n\n Read More: Complete Google My Business Guide<\/a><\/p>\n\n\n\n Also, there are some things that you can do to optimize your GMB profiles.<\/p>\n\n\n\n <\/p>\n\n\n\n To rank in the local 3 pack, you must have the correct NAP for your business.<\/p>\n\n\n\n Let me explain\u2026<\/p>\n\n\n\n NAP stands for Name, Address, and Phone number. <\/p>\n\n\n\n Because you have a local business and wish to attract the local customers… So you must have your contact no. and address on your website. <\/p>\n\n\n\n So, you should make \\sure that the NAP should be consistent on all of your social media accounts along with all over the internet. <\/p>\n\n\n\n Of course, it is very important, mainly because of 2 reasons. <\/p>\n\n\n\n <\/p>\n\n\n\n The NAP consistency helps you win the trust of the customers. That\u2019s how they are more likely to make purchases from you again and after. <\/p>\n\n\n\n Here are some tools that would help you have a consistent NAP like local GALEX, the hoth, and tribe local. <\/p>\n\n\n\n Along with maintaining the NAP, it is important to manage citations. <\/p>\n\n\n\n Now, you might be wondering: what are citations?<\/p>\n\n\n\n Well, citations are the mentions of your local business online. <\/p>\n\n\n\n The more citations you have, the better it is\u2026<\/p>\n\n\n\n It signals an authority to Google which of course, helps you rank higher in local keywords. Read More: Can Citations Be Your Secret Weapon for Local SEO?<\/a><\/p>\n\n\n\n This is the most important element when it comes to ranking on GMB. <\/p>\n\n\n\n When all the local businesses are competing with each other, it becomes necessary to optimize the On-page elements of your website. <\/p>\n\n\n\n As it is also one of the factors Google takes into consideration when ranking websites or businesses. <\/p>\n\n\n\n Optimizing the On-page elements will help your content get easily indexed, and ranked higher. Also, it makes your website user-friendly. <\/p>\n\n\n\n Some of the on-page factors include:<\/p>\n\n\n Here is a blog below that would help you understand the On-page optimization on a better level. <\/p>\n\n\n\n Check out the blog below to understand all about On-page SEO. <\/p>\n\n\n\n Read More: Top 10 On-Page SEO Techniques for Higher Ranking<\/a><\/p>\n\n\n\n Reviews are the most essential thing for local businesses and have a direct impact on local 3 pack.<\/p>\n\n\n\nWhat Is Google Local Pack (Local 3 Pack)?<\/h2>\n\n\n\n
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Anatomy Of Google 3 Pack <\/h2>\n\n\n\n
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Why Is Google 3 Pack Important?<\/h2>\n\n\n\n
How Google Ranks Sites In Google 3 Pack?<\/h2>\n\n\n\n
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How To Rank In Google 3 Pack?<\/h2>\n\n\n\n
Create Your GMB(Google My Business) Profile<\/h3>\n\n\n\n
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Look After Your NAP<\/h3>\n\n\n\n
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Get More Reviews <\/h3>\n\n\n\n