Did you know that?<\/p>\n\n\n\n
\u201c61%<\/strong> of B2B marketers stated that SEO and organic traffic<\/strong> generate more leads than any other marketing initiative\u201d<\/p>\n\n\n\n However, working on local-level SEOs is a far-gone process\u2026<\/p>\n\n\n\n So, <\/strong>to up your game and bring more revenue, you have to adapt your business to Enterprise Level SEO<\/strong><\/a>.<\/strong><\/p>\n\n\n\n Unlock your website’s full potential! Get a FREE SEO Audit with 60+ checks. Don’t miss insights for online success.<\/p>\n\nGet a Free Audit<\/a>\n<\/div>\n<\/div>\n\n\n\n <\/p>\n\n\n\n In this blog, you will get to know about Enterprise SEO Strategies <\/strong>and how it can help you in generating more revenues.<\/p>\n\n\n\n So let\u2019s roll in\u2026<\/p>\n\n\n\n <\/p>\n\n\n\n As the name suggests, \u2018ENTERPRISE SEO\u2019<\/em> is all about optimizing your website for the enterprise level. Which includes,<\/p>\n\n\n\n Organizations with tens of thousands of web pages.<\/p>\n\n\n\n One of the well-known Enterprise websites is\u2026<\/p>\n\n\n\n Microsoft<\/strong><\/p>\n\n\n It has around 2.15 Billion pages indexed by Google. <\/p>\n\n\n\n Can you even imagine what it takes to manage such a website?<\/p>\n\n\n\n Anyway\u2026 let us move on to the main topic of the blog, which is Enterprise SEO Strategy.<\/p>\n\n\n\n Low-Hanging keywords are those keywords that appear on the 2nd page of a Google search.<\/p>\n\n\n\n Targeting these keywords can help you in improving your rankings<\/a>. They usually rank in positions 11-20.<\/p>\n\n\n\n You can grab the chance of ranking on 1st page by targeting these keywords.<\/p>\n\n\n\n For this, you can use the following tools:<\/p>\n\n\n\n <\/p>\n\n\n\n Eventually, the main focus is to rank high on google SERPs.<\/p>\n\n\n\n For that, you have to identify this set of low-hanging keywords and later infuse them into your content.<\/p>\n\n\n\n But you may ask,<\/p>\n\n\n\n Why only Low Hanging Keywords? Why not just target the keywords that rank high?<\/p>\n\n\n\n See, there is tough competition out there.<\/p>\n\n\n\n While every other company tries to rank high\u2026<\/p>\n\n\n\n Few have succeeded in achieving that.<\/p>\n\n\n\n And fortunately, these keywords still bring visitors. <\/p>\n\n\n\n So, to take full advantage of these low-hanging keywords, you can simply identify and use them.<\/p>\n\n\n\n Benefits of low-hanging keywords\u2026<\/p>\n\n\n\n <\/p>\n\n\n\n Now that you have figured out the keywords\u2026<\/p>\n\n\n\n It is time to start creating content. Optimizing your content is essential to rank high in search engines.<\/p>\n\n\n\n It is next to impossible to drive traffic to your website, without good content.<\/p>\n\n\n\n Generating revenue is a faraway thing\u2026<\/p>\n\n\n\n Stop thinking of content to be only the text!<\/p>\n\n\n\n Make sure to build killer content including low-hanging fruits and factors such as headings, meta, images, graphs, videos, etc.<\/p>\n\n\n\n Putting keywords in your content is a must-do thing.<\/p>\n\n\n\n Content without keywords can never rank on the first page. Optimize the title, descriptions, and headings<\/a>. Also,<\/p>\n\n\n\n It is found that people tend to spend more time reading content that has more visuals.<\/p>\n\n\n\n Let’s ask google, Steps To Do Morning Meditations<\/em><\/p>\n\n\n\n Also, after scrolling a bit you get\u2026<\/p>\n\n\n\n\n\n As you can see in the images above, you can see that the text is supported by imagery.<\/p>\n\n\n\n So, it is important to make sure you have an effective website with engaging content <\/p>\n\n\n\n Here, you might be thinking that you have already created all your content but what to do with it?<\/p>\n\n\n\n Pay attention:<\/p>\n\n\n\n If you have any old content on your website, OPTIMIZE IT!<\/strong><\/p>\n\n\n\n Next, perform a complete audit of your old content what all gaps are left in it?<\/p>\n\n\n\n Accordingly, you have to create unique content that will be able to fill up those gaps.<\/p>\n\n\n\n Now as an Enterprise, you have to think about your customer\u2019s intent.<\/p>\n\n\n\n For this, you can do a competitor analysis and find out what information your competitors are providing in their content.<\/p>\n\n\n\n Make the required changes in your old content and make it fresh and evergreen.<\/p>\n\n\n\n Benefits of creating content or refreshing old content:<\/p>\n\n\n\n 1. Better User Experience<\/strong><\/p>\n\n\n\n 2. Increased Domain Authority<\/strong><\/p>\n\n\n\n 3. More Traffic and Visibility<\/strong><\/p>\n\n\n\n 4. Increased Revenue<\/strong><\/p>\n\n\n\n Result!<\/p>\n\n\n\n Google tends to rank websites that have long-form content with 1500-2000 words that provide value to the user.<\/p>\n\n\n\n Increasing the value of keywords in your content can help you boost your website\u2019s rankings.<\/p>\n\n\n\n BONUS TIP:\n<\/strong> Going for a featured snippet enterprise SEO strategy can really help a website gather more traffic.<\/p>\n\n\n\n But before moving to how to get positioned for a featured snippet<\/a>,<\/p>\n\n\n\n Let me tell you what is a Featured Snippet<\/strong>.<\/p>\n\n\n\n It is a position on the top of the 1st result in the search engine. Also known as Position Zero<\/strong>.<\/p>\n\n\n\n Here\u2019s what it looks like\u2026<\/p>\n\n\n\n When we searched for \u2018How To Build A Strong Brand Image That Attracts People<\/a>\u2019 on google<\/p>\n\n\n\n The result we got on the top is www.incrementors.com<\/a><\/p>\n\n\n\n Featured Snippet provides a quick and easy overview of the content on the page to the user.<\/p>\n\n\n\n There are four types of featured snippets:<\/p>\n\n\n\n 1. Paragraphs<\/strong><\/p>\n\n\n 2. Tables<\/strong><\/p>\n\n\n 3. Lists<\/strong><\/p>\n\n\n 4. Videos<\/strong><\/p>\n\n\n Now, to achieve position zero<\/strong>, you should keep these points in mind,<\/p>\n\n\n\n <\/p>\n\n\n\n By making the required changes in your content, you can easily achieve position zero.<\/p>\n\n\n\n And guess what?<\/p>\n\n\n\n It is found that 8.6% of clicks are from featured snippets<\/p>\n\n\n Interesting Fact:<\/strong> Technical SEO is the process of making sure that your website is optimized and meets all the technical requirements<\/a>.<\/p>\n\n\n\n It is one of the crucial aspects of enterprise SEO strategy.<\/p>\n\n\n\n Though your content is top-notch. But\u2026<\/p>\n\n\n\n If the technical part is not optimized, there is no chance of ranking your website.<\/p>\n\n\n\n There are several components that technical SEO includes:<\/p>\n\n\n\n Finding<\/strong>, Crawling<\/strong>, and Indexing<\/strong>.<\/p>\n\n\n But the fact is, it is just not about Crawling and Indexing<\/p>\n\n\n\n If you want to improve your site\u2019s overall technical performance, you must take into account:<\/p>\n\n\n\n 1. Mobile Friendliness<\/strong><\/p>\n\n\n\n 2. Page Speed<\/strong><\/p>\n\n\n\n 3. Robot.txt file<\/strong><\/p>\n\n\n\n 4. Crawling and Indexing<\/strong><\/p>\n\n\n\n And many more, I usually forget sometimes\u2026<\/p>\n\n\n\n Let’s discuss them in detail.<\/p>\n\n\n\n The fact is nonetheless true that people nowadays prefer using mobile devices rather than working on desktops.<\/p>\n\n\n\n See! <\/p>\n\n\n\n Almost 58% of people use mobile devices to search for something on search engines<\/p>\n\n\n\n Indeed, mobile devices will be the future of search.<\/p>\n\n\n Here\u2019s the study, which states the rise in the use of mobiles to search on search engines as compared to desktops.<\/p>\n\n\n\n Now you have to decide whether you want to make your audience stay or bounce back\u2026<\/p>\n\n\n\n Because it will not take much time for them to press the back button of the phones<\/p>\n\n\n\n So to make sure, your website has to be mobile-friendly<\/a>, you have to optimize it for that.<\/p>\n\n\n\n Go for Google\u2019s Mobile Usability Test<\/strong><\/p>\n\n\n\n Simply search for Google\u2019s Mobile-Friendly test.<\/p>\n\n\n\n Write down the URL of your webpage.<\/p>\n\n\n It will take a minute or 2 to complete.<\/p>\n\n\n\n And show whether your webpage is mobile-friendly or not.<\/p>\n\n\n\n Hopefully, MINE IS!<\/strong><\/p>\n\n\n\n The speed of your website is a key factor in an enterprise SEO strategy.<\/p>\n\n\n\n It directly affects the user experience and also affects the organic traffic.<\/p>\n\n\n\n Make sure that your website is running at the best\u2026<\/p>\n\n\n\n Let me show you how you can get insights into your web pages.<\/p>\n\n\n\n Go on Google Page Insights<\/strong><\/p>\n\n\n\n and Enter the URL of the webpage,<\/p>\n\n\n\n You will see the metrics and the scores for that page.<\/p>\n\n\n\n Here are the metric scores of one of my blog pages\u2026<\/p>\n\n\n And the overall performance (mobile) chart is here\u2026<\/p>\n\n\n See it! As you can the performance chart, means the webpage needs to be improvised for page speed optimization.<\/p>\n\n\n\n So, you have to ensure that all the metrics are working well for your website.<\/p>\n\n\n\n Key takeaways <\/p>\n\n\n\n Though you have the best running website, sometime it may happen that you don’t pay attention to these small things.<\/p>\n\n\n\n But if improving your page speed is the priority\u2026<\/p>\n\n\n\n You must do whatever it is to make those pages work faster.<\/p>\n\n\n\n After all who doesn’t want to increase revenues? I\u2019m sure everyone does!<\/strong><\/p>\n\n\n\n So now let us move to the next factor of Technical SEO which is\u2026<\/p>\n\n\n\n Robot.Txt File is a text file that tells google bots whether to crawl certain parts of your website or not.<\/p>\n\n\n The above image, clearly shows that these URLs should not be crawled.<\/p>\n\n\n\n This process is a big part of any SEO strategy, which send the right signals to search engines for the crawling process.<\/p>\n\n\n\n Here\u2019s what a basic Robot.Txt code is like\u2026<\/p>\n\n\n It is a complex process, so you need to take some time and find those web pages that, Google bots will or will not crawl.<\/p>\n\n\n\n For example, <\/p>\n\n\n\n If you run an e-commerce website, sometimes it happens that users try to filter search for some specific product.<\/p>\n\n\n\n Now, these filters generate pages having duplicate content<\/p>\n\n\n\n It may be helpful for the users but, not for the search engines\u2026 They get Confused<\/strong><\/p>\n\n\n\n To resolve this issue, you can simply put up the command \u2018Disallow\u2019.<\/p>\n\n\n\n This would help bots to know that the URL is not intended for crawling.<\/p>\n\n\n\n To Know More Visit: Best Practices For Robots.txt SEO<\/a><\/p>\n\n\n\n You must have created the most high-rated website with the best content and keywords.<\/p>\n\n\n\n However, the problem is that your website is still not ranking well.<\/p>\n\n\n\n Hmm\u2026 that’s where the problem arises.<\/p>\n\n\n\n The problem of Crawlability and Indexing!<\/strong><\/p>\n\n\n\n By crawlability, we mean the fact that your website is easily accessible to search engine bots.<\/p>\n\n\n\n When you post something on search engines, Google bots crawl your web page and look for indexing them. <\/p>\n\n\n\n If the web page is not indexed, your audience will not be able to find you.<\/p>\n\n\n Some of the most common enterprise issues faced during crawl are <\/p>\n\n\n\n 404 Errors<\/strong>, XML Sitemap issues<\/strong>, Page Duplicates, and Slow Page Speed<\/strong>.<\/p>\n\n\n\n These are the errors that occur when the user tries to access a page that is no longer available.<\/p>\n\n\n\n Or the user gets directed to some unrelative page, or<\/p>\n\n\n\n The webpage speed is too slow for the user to get what he is looking for.<\/p>\n\n\n\n Think, when a user searches for your webpage and then lands on your page which shows\u2026<\/p>\n\n\n Unfortunately, the user will BOUNCE BACK!<\/p>\n\n\n\n Now, you have to make sure that the enterprise seo issues are resolved as soon as possible\u2026<\/p>\n\n\n\n For this, <\/p>\n\n\n\n 1. You have to redirect the users to the correct webpage by implementing a 301 redirect strategy.<\/p>\n\n\n\n This would help you get a positive user experience as well as reduce the bounce rate.<\/p>\n\n\n\n 2. Build a good sitemap structure, and get rid of old URLs and other pages which are no longer relevant.<\/p>\n\n\n\n 3. Avoid page duplicates to prevent users from getting confused. Instead,<\/p>\n\n\n\n use URL Canonicalisation to convey to the search engine that the same content is available on multiple pages.<\/p>\n\n\n\n 4. Test your website\u2019s page speed as discussed earlier also.<\/p>\n\n\n\n So, these are some most common enterprise seo issues faced while crawling.<\/p>\n\n\n\n Make sure to resolve such enterprise seo issues and allow google bots to further index your website.<\/p>\n\n\n\n A content cluster was introduced way back. This is also one of the most useful Enterprise SEO strategies you could ever find. <\/p>\n\n\n\n Here is an example to explain.<\/p>\n\n\n Cluster content linking is a type of content linking which is often used to link to specific posts.<\/p>\n\n\n\n As you can the image above,<\/p>\n\n\n\n A-Pillar Page <\/strong>is linked to multiple pages <\/strong>which are the sub-pages<\/a>.<\/p>\n\n\n\n Let’s say, I have a page based on On-Page SEO<\/strong><\/a> <\/strong>which will be a pillar page.<\/p>\n\n\n\n Now this page will contain the links of all the other multiple pages namely,<\/p>\n\n\n\n Keyword Research<\/strong>, Content Strategy<\/strong>, Internal Linking,<\/strong> and all the other On-Page SEO factors.<\/p>\n\n\n\n This is what a content cluster looks like. <\/p>\n\n\n\n Now the question arises, why is it important for enterprise SEO Strategy?<\/p>\n\n\n\n It is because, if you have good cluster content, you can easily improve the authority of your pillar page.<\/p>\n\n\n\n Also, this will provide you with deep insight into the topic.<\/p>\n\n\n\n Plus help you with better internal linking opportunities.<\/p>\n\n\n\n To create a Cluster Content Linking, you will need to follow these steps:<\/p>\n\n\n\n 1. Choose The Topic You Want To Rank For.<\/strong><\/p>\n\n\n\n Think about a wide topic for cluster content linking. Rember it should be a broad one.<\/p>\n\n\n\n Let\u2019s bring back On-Page SEO one\u2026<\/p>\n\n\n\n Remember to satisfy your target audience. Go for providing information-based content<\/p>\n\n\n\n After this, go for<\/p>\n\n\n\n 2. Keywords Research<\/strong><\/p>\n\n\n\n Use, Ahrefs Keyword Explorer<\/a> to find out what keywords are driving the most traffic.<\/p>\n\n\n\n Target the keyword which has informational intent<\/p>\n\n\n Find out keywords that target a featured snippet.<\/p>\n\n\n A list will give you the keywords that are in the featured snippet and,<\/p>\n\n\n\n Also, a list that will give question-based keywords.<\/p>\n\n\n\n 3. List Out Subtopics<\/strong><\/p>\n\n\n\n What can be the sub-topics in On-Page SEO? <\/p>\n\n\n\n Mainly: Keywords, Content, Internal Linking, Optimizing Metas, Images, and much more.<\/p>\n\n\n\n 4. Compile The Data And Start Working<\/strong><\/p>\n\n\n\n At last, compile the data you have gathered and start working on your content.<\/p>\n\n\n\n Also, make sure to interlink the pages with the main topic.<\/p>\n\n\n\n Naturally, put the anchor text so that it is easy for you to interlink.<\/p>\n\n\n\n A holistic approach to search engine optimization is considering all the aspects of your website.<\/p>\n\n\n It is a must-win situation in every enterprise SEO strategy.<\/p>\n\n\n\n Imagine, <\/p>\n\n\n\n Your website is on the top rank of the SERP and ultimately your business is generating high revenues\u2026<\/p>\n\n\n\n But the reality is that you do not know how to implement this enterprise level SEO strategy.<\/p>\n\n\n\n The whole SEO strategy revolves around the user, their needs, and their experience of using your website.<\/p>\n\n\n\n<\/center>\n<\/div>\n
Unlock Your Free SEO Audit Now<\/h3>\n
Enterprise SEO Strategies To Increase Revenue<\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n
Target The Low-Hanging Keywords<\/h2>\n\n\n\n
\n
\n
Create Content For Low-Hanging Keywords<\/h2>\n\n\n
<\/figure><\/div>\n\n\n
<\/figure>\n\n\n\n
Refresh The Old Content<\/h3>\n\n\n\n
Optimizing your content for Voice Search and Visual Search are two opportunities to drive more traffic to your website.\n<\/p><\/div>\n\n\n\n<\/figure>\n\n\n\n
Target For Featured Snippet<\/h2>\n\n\n\n
<\/figure>\n\n\n\n
<\/figure><\/div>\n\n\n
<\/figure><\/div>\n\n\n
<\/figure><\/div>\n\n\n
<\/figure><\/div>\n\n\n
\n
<\/figure><\/div>\n\n\n
24% of people avoided Featured Snippet thinking it is an Ad.\n<\/p><\/div>\n\n\n<\/figure><\/div>\n\n\n
Work On Technical SEO<\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n
Make Your Site Mobile-Friendly<\/h3>\n\n\n\n
<\/figure>\n\n\n\n
<\/figure><\/div>\n\n\n
<\/figure><\/div>\n\n\n
<\/figure>\n\n\n\n
<\/figure>\n\n\n\n
Check Your Website Speed<\/h3>\n\n\n\n
<\/figure><\/div>\n\n\n
<\/figure><\/div>\n\n\n
Check The Robot.Txt File<\/h3>\n\n\n\n
<\/figure><\/div>\n\n\n
<\/figure><\/div>\n\n\n
Fix The Indexing And Crawlability Issue<\/h3>\n\n\n\n
<\/figure><\/div>\n\n\n
<\/figure><\/div>\n\n\n
Create Cluster Content Linking<\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n
<\/figure><\/div>\n\n\n
<\/figure><\/div>\n\n\n
Implement Holistic SEO<\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n