{"id":68746,"date":"2022-10-26T12:28:55","date_gmt":"2022-10-26T12:28:55","guid":{"rendered":"https:\/\/www.incrementors.com\/blog\/?p=68746"},"modified":"2024-01-19T07:45:17","modified_gmt":"2024-01-19T07:45:17","slug":"shopify-seo-tips","status":"publish","type":"post","link":"https:\/\/www.incrementors.com\/blog\/shopify-seo-tips\/","title":{"rendered":"11 Unseen Shopify SEO Tips To Get More Customers"},"content":{"rendered":"\n<p>Are you the one looking for customers for your Shopify Website?<\/p>\n\n\n\n<p><strong>Bravo!<\/strong> <\/p>\n\n\n\n<p>You are at the right place as I\u2019m going to tell you&#8230;<\/p>\n\n\n\n<p><strong>\u201c11 Unseen Shopify SEO Tips To Get More Customers\u201d<\/strong><\/p>\n\n\n\n<p>See, the equation is simple! <strong>More Traffic means More Sales<\/strong><\/p>\n\n\n\n<p>This is the reason you must optimize your online business site to get higher rankings and increase your traffic.<\/p>\n\n\n\n<p>So without any delays\u2026 <\/p>\n\n\n\n<div class=\"blogncta\">\n<div class=\"blogctaimg\">\n<center><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2024\/01\/audit-report.png\" alt=\"\" title=\"\"><\/center>\n<\/div>\n<div class=\"blogctahead\">\n<h3>Unlock Your Free SEO Audit Now<\/h3>\n<p>Unlock your website&#8217;s full potential! Get a FREE SEO Audit with 60+ checks. Don&#8217;t miss insights for online success.<\/p>\n\n<a href=\"https:\/\/www.incrementors.com\/tools\/seo-audit\/\" class=\"blognbutton\">Get a Free Audit<\/a>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Let\u2019s get straight to Shopify SEO tips\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shopify SEO Tips To Get More Customers<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Create A Site Hierarchy &amp; Use A Wide Site Structure<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.incrementors.com\/blog\/shopify-seo-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Optimizing your online Shopify store is one of the most important aspects<\/a>,<\/p>\n\n\n\n<p>Not only for customers but also for search engines too\u2026<\/p>\n\n\n\n<p>For that, you must focus to develop a fine Site Structure.<\/p>\n\n\n\n<p>Here\u2019s what a well-structured website looks like,<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/10\/3-ecommerce-site-structure-768x750-1.webp\" alt=\"3-ecommerce-site-structure\" class=\"wp-image-68908\" title=\"\"><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.incrementors.com\/blog\/what-is-seo-friendly-website-structure-why-is-it-important\/\" target=\"_blank\" rel=\"noreferrer noopener\">It is found that online websites that have a wide site structure drive more traffic, have better user experience, and ultimately lower bounce rate<\/a>.<\/p>\n\n\n\n<p>Now for an instance, think what if you have an online website with a wide range of variety?<\/p>\n\n\n\n<p>For that, you have to use a vast site structure\u2026<\/p>\n\n\n\n<p>Like this!&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/10\/website_structure.webp\" alt=\"website_structure\" class=\"wp-image-68909\" title=\"\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Conduct Keyword Research For Untapped Keywords<\/h3>\n\n\n\n<p>Optimizing your online store isn&#8217;t that easy\u2026<\/p>\n\n\n\n<p>To rank higher and get more customers, <a href=\"https:\/\/www.incrementors.com\/blog\/tips-for-keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">you have to be a pro in keyword research<\/a>.<\/p>\n\n\n\n<p>Now for that, you have to find out the keywords which are untapped till now.<\/p>\n\n\n\n<p>Maybe your competitor\u2019s website is ranking higher than yours because of those keywords.<\/p>\n\n\n\n<p>It is high time now, you have to make a move!<\/p>\n\n\n\n<p>List out the keywords with the help of <a href=\"https:\/\/www.incrementors.com\/blog\/best-keyword-research-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keyword Research Tools<\/a>\u2026<\/p>\n\n\n\n<p>To start with, go for Google Keyword Planner as it is free\u2026 I like free things more<\/p>\n\n\n\n<p>Just kidding! But pay attention,<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/10\/Conduct-Keyword-Research-Google-Keyword-Planner-Tool-1024x647.png\" alt=\"Conduct Keyword Research- Google Keyword Planner- Tool\" class=\"wp-image-69033\" title=\"\"><\/figure><\/div>\n\n\n<p>Now that you have listed all the possible keywords, you can go in to put those keywords in your content.<\/p>\n\n\n\n<p>But before, remember to scratch out keywords with high search volume and low competition.<\/p>\n\n\n\n<p>This will surely benefit your Shopify rank\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Add Those Keywords To Your Page<\/h3>\n\n\n\n<p>To make your website rank better on Google\u2026<\/p>\n\n\n\n<p><a href=\"https:\/\/www.incrementors.com\/blog\/complete-seo-google-ranking-factors-updated-list\/#Keyword_Ranking_Factors\" target=\"_blank\" rel=\"noreferrer noopener\">You should add the listed keywords to the pages<\/a>.<\/p>\n\n\n\n<p>Now, the question might be, what pages should contain the keywords\u2026??<\/p>\n\n\n\n<p>I recommend that the <strong>Homepage<\/strong>, <strong>Product Page<\/strong>, and <strong>Sub Category Pages<\/strong> are the best ones to start with\u2026<\/p>\n\n\n\n<p>More specifically, the meta title, descriptions, body content, and image alt text could be the ideal areas to focus on.<\/p>\n\n\n\n<p>So let&#8217;s dig deeper\u2026<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Infuse Keywords In Your Meta Tags<\/h4>\n\n\n\n<p>First things first\u2026<\/p>\n\n\n\n<p>If you want your website to be found at the top of Google, and want to get more audience,<\/p>\n\n\n\n<p>Then you have to sprinkle the keywords in your <strong>Meta Tags<\/strong>.<\/p>\n\n\n\n<p>Make sure that your meta tags contain the keywords that your customers are looking for.<\/p>\n\n\n\n<p>This will help not only help the customers but also the search engines.&nbsp;<\/p>\n\n\n\n<p>As, websites with high-quality and rich keywords, rank higher.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.incrementors.com\/blog\/perfect-page-title-and-meta-description\/\" target=\"_blank\" rel=\"noreferrer noopener\">The main focus is to optimize <strong>Meta Title<\/strong> and <strong>Meta Description<\/strong><\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/10\/Meta-Title-and-Meta-Description.webp\" alt=\"Meta Title and Meta Description\" class=\"wp-image-68911\" title=\"\"><\/figure><\/div>\n\n\n<p>Points to be remembered while writing Meta Tags for Shopify SEO optimization are,&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Use long-tailed keywords.<\/strong><\/li>\n\n\n\n<li><strong>Focus on the target keyword.<\/strong><\/li>\n\n\n\n<li><strong>The title tag should not exceed 55-60 characters.<\/strong><\/li>\n\n\n\n<li><strong>Meta Description should not be more than 120 characters.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Add Keywords In Alt Text&nbsp;<\/h4>\n\n\n\n<p>For a Shopify store, the motive is to sell its products and drive more customers to its store.<\/p>\n\n\n\n<p>And for this, the images of the products should be appealing enough that by just looking at them, customers tend to purchase them.<\/p>\n\n\n\n<p>Let&#8217;s say, you have a store of<strong> \u201cWomen&#8217;s Clothing\u201d<\/strong><\/p>\n\n\n\n<p>Though you have listed the best images of your products,&nbsp;<\/p>\n\n\n\n<p>But, how will Google get to know about the product?<\/p>\n\n\n\n<p>For this, it is necessary to describe the product by providing <strong>alt text to the images<\/strong>.<\/p>\n\n\n\n<p>This feature is available in your Shopify app only\u2026<\/p>\n\n\n\n<p>Here\u2019s a look!<\/p>\n\n\n\n<p>STEP 1<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/10\/alt_-Add-Keywords-In-Alt-Text.webp\" alt=\"Add Keywords In Alt Text\" class=\"wp-image-69034\" title=\"\"><\/figure><\/div>\n\n\n<p>STEP 2<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/10\/alt_-Add-Keywords-In-Alt-Text-1.webp\" alt=\"Add Keywords In Alt Text\" class=\"wp-image-69035\" title=\"\"><\/figure><\/div>\n\n\n<p>Images are optimized!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/10\/alt_-Add-Keywords-In-Alt-Text-2.webp\" alt=\"Add Keywords In Alt Text\" class=\"wp-image-69036\" title=\"\"><\/figure><\/div>\n\n\n<p>But remember that you should always put the keywords in alt-image text.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize Product Pages And Descriptions<\/h3>\n\n\n\n<p>While keeping in mind the home page and overall design of your shop,&nbsp;<\/p>\n\n\n\n<p>You must consider the product pages also\u2026<\/p>\n\n\n\n<p>Optimizing your product pages specifically can really boost your traffic-driving capacity.<\/p>\n\n\n\n<p>Once you have the perfect product page for Shopify SEO optimization\u2026<\/p>\n\n\n\n<p>Chances are, that your product pages will rank high on Google.<\/p>\n\n\n\n<p>Some hand-picked SEO tips for Shopify to help with your product pages:<\/p>\n\n\n\n<p><strong>1. Use High-Quality images of your products.<\/strong><\/p>\n\n\n\n<p><strong>2. Include keywords in your product title and descriptions.<\/strong><\/p>\n\n\n\n<p><strong>3. Do not overstuff images ( Too many Images are not worth it)<\/strong><\/p>\n\n\n\n<p><strong>4. Provide a brief Video about the features and benefits of your product.<\/strong><\/p>\n\n\n\n<p><strong>5. Share customer testimonials and reviews for credibility.<\/strong><\/p>\n\n\n\n<p>Talking about the <strong>Product Description<\/strong>\u2026<\/p>\n\n\n\n<p>It is all about making sure that your product page is informative and convincing enough to make people buy your product.<\/p>\n\n\n\n<p>Sometimes it happens that people do not work on their product descriptions,&nbsp;<\/p>\n\n\n\n<p>As a result, they lose their customers\u2026<\/p>\n\n\n\n<p>Why not! How will the customers know whether the product is good or not?<\/p>\n\n\n\n<p>So, it is important to make sure that you provide a brief description of every product.<\/p>\n\n\n\n<p>See! How well described product it is\u2026<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/10\/Optimize-Product-Page-and-Descriptions.jpg\" alt=\"Optimize Product Page and Descriptions\" class=\"wp-image-69037\" title=\"\"><\/figure><\/div>\n\n\n<p>Obviously\u2026<\/p>\n\n\n\n<p>It is a bit of a time-consuming task to write unique descriptions for each product page,&nbsp;<\/p>\n\n\n\n<p>So, try to go for the most important ones first.<\/p>\n\n\n\n<p>Read More: <a href=\"https:\/\/www.incrementors.com\/blog\/seo-friendly-product-description\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Write SEO-Friendly Product Descriptions<\/a><\/p>\n\n\n\n<p>Here\u2019s something interesting to know\u2026<\/p>\n\n\n\n<p>Make your website eligible for <strong>Featured Snippets <\/strong>by keeping in mind these core Shopify SEO tips<\/p>\n\n\n\n<p>For this, you have to look for schema markup.&nbsp;<\/p>\n\n\n\n<p>For example, See the below images<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/10\/alt_-Optimize-for-Feature-Snippets-Schema-Markup.webp\" alt=\"Optimize for Feature Snippets- Schema Markup\" class=\"wp-image-69038\" title=\"\"><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/10\/alt_-Optimize-for-Feature-Snippets-Schema-Markup-1.webp\" alt=\"Optimize for Feature Snippets- Schema Markup\" class=\"wp-image-69039\" title=\"\"><\/figure><\/div>\n\n\n<p>As you can see, the above images are all marked as schema markup.&nbsp;<\/p>\n\n\n\n<p>As a result, they are in the featured snippet.<\/p>\n\n\n\n<p>But how? <\/p>\n\n\n\n<p>By providing every information about your product, such as price, stock, availability, and reviews,<\/p>\n\n\n\n<p>The point is that,<\/p>\n\n\n\n<p><a href=\"https:\/\/www.incrementors.com\/blog\/rank-in-google-position-zero\/#Ways_To_Rank_In_Google_Position_Zero\" target=\"_blank\" rel=\"noreferrer noopener\">If you are up there in the featured snippet<\/a>, chances are high that customers will visit your Shopify store. Also,<\/p>\n\n\n\n<p>Studies say that there is a <strong>30% jump in the CTR<\/strong> for the products that are featured in the featured snippet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize Your Website For Mobile<\/h3>\n\n\n\n<p>How about you looking for a product and visit some websites, but the website is not responsive?<\/p>\n\n\n\n<p>Or it takes too much time to load\u2026 will you wait?&nbsp;<\/p>\n\n\n\n<p><strong>Of course not! <\/strong><\/p>\n\n\n\n<p>Why? <\/p>\n\n\n\n<p>Because there are many more options out there!<\/p>\n\n\n\n<p>Similarly, think of your customers, and how will they react.&nbsp;<\/p>\n\n\n\n<p><strong>They visit your site &gt; Site is not responsive &gt; leave your website<\/strong><\/p>\n\n\n\n<p>Ultimately, traffic will drop, and they will move on to your competitor.<\/p>\n\n\n\n<p>Therefore,<a href=\"https:\/\/www.incrementors.com\/blog\/mobile-seo-best-practices\/#Mobile_SEO_Best_Practices\" target=\"_blank\" rel=\"noreferrer noopener\"> optimizing your Shopify store\u2019s website speed is one of the crucial aspects to improve SEO on Shopify<\/a>.<\/p>\n\n\n\n<p>To make your site easy to go through, you have to optimize the visual content.<\/p>\n\n\n\n<p>As sometimes the customers have to wait for the images to load or open.<\/p>\n\n\n\n<p>For this, you have to use the right image compression, and image format.<\/p>\n\n\n\n<p>Here are a few factors to improve website speed:<\/p>\n\n\n\n<p><strong>1. Use Real Images<\/strong><\/p>\n\n\n\n<p>Let people believe in your product and then purchase it.<\/p>\n\n\n\n<p>For this, you have to be real, this will allow your customers to get a real-life experience with the product.<\/p>\n\n\n\n<p>See, the example below,<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Mobile Friendly Images Use Real Images\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/E_gz12WSUik?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>2. Minimize The Amount Of Text<\/strong><\/p>\n\n\n\n<p>Be clear and concise as well. This means your product should have a clear view of your product.<\/p>\n\n\n\n<p>Also, it should not have too much text<\/p>\n\n\n\n<p><strong>3. Focus Should Be On Products (Should Be In The Center)<\/strong><\/p>\n\n\n\n<p>Visual appearance does matter a lot. If your product is not easily found in the middle,&nbsp;<\/p>\n\n\n\n<p>How will the customers buy it\u2026 Make sure to place your product in the center.<\/p>\n\n\n\n<p>Like this\u2026<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Mobile Friendly Images  Place the image in center\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/p_yQBBLcurI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>4. Navigational Bar Should Be Fixed.<\/strong><\/p>\n\n\n\n<p>Sometimes it frustrates the customers when they want to go to a particular page but, can\u2019t.<\/p>\n\n\n\n<p>This is because the navigation bar is not fixed\u2026<\/p>\n\n\n\n<p>To make sure that your potential customers reach the correct landing pages, you need to fix the navigation bar.&nbsp;<\/p>\n\n\n\n<p>Good navigation results in great conversions\u2026<\/p>\n\n\n\n<p>See how a perfect Shopify store\u2019s navigation should be,<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/10\/Optimize-For-Mobile-Fixed-Navigational-Bar.webp\" alt=\"Optimize For Mobile- Fixed Navigational Bar\" class=\"wp-image-69040\" title=\"\"><\/figure><\/div>\n\n\n<p>Each and every component can easily be seen and understood.<\/p>\n\n\n\n<p>This makes it easier for any visitor to straightaway move to the desired page.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Mobile Friendly Images  Navigational Bar\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/WuQriIk7PA4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The fact is, with growing technology comes to the need to be updated with it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/10\/Optimize-Your-Website-For-Mobile-Stats.webp\" alt=\"Optimize Your Website For Mobile- Stats\" class=\"wp-image-68915\" title=\"\"><\/figure>\n\n\n\n<p>With an increasing rate of people involved in online shopping, with their mobile devices\u2026<\/p>\n\n\n\n<p>You have to figure out the best SEO practices to rank.<\/p>\n\n\n\n<p>To be a successful Shopify store, you must consider Shopify SEO optimization to be a top priority.<\/p>\n\n\n\n<p>With the above-listed Shopify SEO tips for mobile optimization, you can achieve higher rankings and more customers\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Enhance Your Website Navigation<\/h3>\n\n\n\n<p>It is essential to enhance your navigation to make your Shopify Store more navigable.<\/p>\n\n\n\n<p>This process includes the path of a customer from the homepage to the products page.<\/p>\n\n\n\n<p>And this path should be a maximum of 4 clicks.<\/p>\n\n\n\n<p><strong>HOME &gt; PRODUCTS CATEGORY&nbsp; &gt; SUB-CATEGORY&nbsp; &gt; PRODUCT<\/strong><\/p>\n\n\n\n<p>It is basically a map of your Shopify website that navigates the customers to what they are looking for.<\/p>\n\n\n\n<p>Here are a few Shopify SEO best practices to make navigation simple for your customers.<\/p>\n\n\n\n<p><strong>1. Cater To The Needs Of Your Audience<\/strong><\/p>\n\n\n\n<p>If you can not fulfill the requirements of your customers, there\u2019s no way you can sell your products.<\/p>\n\n\n\n<p>For this, it is important to know your customers and know what they want. Accordingly,<\/p>\n\n\n\n<p>Direct them to the products or services they are looking for.<\/p>\n\n\n\n<p><strong>2. Use Mega Menu<\/strong><\/p>\n\n\n\n<p>One of the best examples of a Shopify store that uses a mega menu is<strong> Adidas<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/10\/Enhance-your-Website-Navigation-Use-Mega-Menu-1024x581.png\" alt=\"Enhance your Website Navigation- Use Mega Menu\" class=\"wp-image-68764\" title=\"\"><\/figure>\n\n\n\n<p>It is just the clothing and shoe section of the store. <\/p>\n\n\n\n<p>There are more categories\u2026<\/p>\n\n\n\n<p>This type of menu navigation can be a great help to customers.<\/p>\n\n\n\n<p>It helps customers go to the desired landing page with a single click.<\/p>\n\n\n\n<p><strong>3. Put Your Selected Products On Top.<\/strong><\/p>\n\n\n\n<p>It can be a sort of advertisement for the product. By placing the top product on the page,<\/p>\n\n\n\n<p>Customers may find the product from that list only.<\/p>\n\n\n\n<p><strong>4. Show The Way To Checkout<\/strong><\/p>\n\n\n\n<p>It is all about<strong> Add To My basket <\/strong>and<strong> Buys Now buttons, <\/strong>these are the path from the start to the end.<\/p>\n\n\n\n<p>Your website should include clear and visible buttons for the customers to buy your products.<\/p>\n\n\n\n<p>As soon as a customer adds a product to their wishlist, navigate them to their cart.<\/p>\n\n\n\n<p>This is a good way to show the way to checkout.<\/p>\n\n\n\n<p>Stay on\u2026 there are a few more of them<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Get More Backlinks<\/h3>\n\n\n\n<p>Getting backlinks is an essential thing for your online business.<\/p>\n\n\n\n<p>If achieved, it can be your way to rank higher and get more traffic to your website.<\/p>\n\n\n\n<p>And if not, it can be a big turn-off\u2026<\/p>\n\n\n\n<p>It is not that you should have a huge number of backlinks. <strong>NO!<\/strong><\/p>\n\n\n\n<p>It is all about quality over quantity.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.incrementors.com\/blog\/a-guide-on-link-building\/#What_is_Link_Building\" target=\"_blank\" rel=\"noreferrer noopener\">You should always look for getting backlinks related to your niche<\/a>.<\/p>\n\n\n\n<p>You can get links through Guest posting, Blog commenting, Infographics, etc.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/10\/main-qimg-d7540188c6c4404fa4babd14495f7547.webp\" alt=\"main-qimg\" class=\"wp-image-68916\" title=\"\"><\/figure><\/div>\n\n\n<p>For example,<\/p>\n\n\n\n<p>Let\u2019s say that your niche is <strong>Health<\/strong> and <strong>Wellness<\/strong><\/p>\n\n\n\n<p>To find websites related to your niche, you can use <a href=\"https:\/\/www.incrementors.com\/blog\/best-link-building-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">various link-building tools<\/a>.<\/p>\n\n\n\n<p>I prefer HARO (Help a Reporter Out).<\/p>\n\n\n\n<p><a href=\"https:\/\/www.incrementors.com\/blog\/learn-haro-to-get-high-da-backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">HARO is a free tool for finding online journalists who are looking for sources<\/a>.<\/p>\n\n\n\n<p>You can sign up for HARO and then you can start looking for journalists who are looking for sources related to your niche.<\/p>\n\n\n\n<p>Answer their queries, if they find your answer useful, they will definitely link to your website.<\/p>\n\n\n\n<p><strong>OR<\/strong>&#8230;<\/p>\n\n\n\n<p>You can simply google your niche and then go through the websites related to your niche and,<\/p>\n\n\n\n<p>Directly ask them to link to your website.<\/p>\n\n\n\n<p>See, here\u2019s a live example,<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/10\/Backlinks-Incrementors-Backlinks-from-Lensa-1024x324.png\" alt=\"Backlinks- Incrementors Backlinks from Lensa\" class=\"wp-image-68767\" title=\"\"><\/figure>\n\n\n\n<p>When Lensa.com mention my website (Incrementors) in their article.<\/p>\n\n\n\n<p><strong>Benefits of Link Building<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Increases Domain and Page Authority<\/strong><\/li>\n\n\n\n<li><strong>Increase Brand Awareness and Visibility<\/strong><\/li>\n\n\n\n<li><strong>Higher Ranking on Google<\/strong><\/li>\n\n\n\n<li><strong>More Organic Traffic<\/strong><\/li>\n\n\n\n<li><strong>Better Conversions<\/strong><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize Your Website Speed<\/h3>\n\n\n\n<p>The first impression is the last impression. Very rightly said!<\/p>\n\n\n\n<p>To make sure that your customers spend quality time on your Shopify store website,&nbsp;<\/p>\n\n\n\n<p>You have to make sure that the loading time of your site is minimum and it should not be slow.<\/p>\n\n\n\n<p>To analyze your website\u2019s speed, you can go for <strong>PageSpeed Insights<\/strong><\/p>\n\n\n\n<p>Let&#8217;s see the page speed of <strong>Amazon.<\/strong><\/p>\n\n\n\n<p><strong>Desktop Speed<\/strong><\/p>\n\n\n\n<p>Quite an Impressive Result!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/10\/Optimize-Your-Website-Speed-Desktop-Speed-1024x658.png\" alt=\"Optimize Your Website Speed- Desktop Speed\" class=\"wp-image-68768\" title=\"\"><\/figure>\n\n\n\n<p><strong>Mobile Speed<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/10\/Optimize-Your-Website-Speed-Mobile-Speed-Amazon.png\" alt=\"Optimize Your Website Speed- Mobile Speed -Amazon\" class=\"wp-image-68769\" title=\"\"><\/figure>\n\n\n\n<p>Really? Let\u2019s stay with the truth\u2026<\/p>\n\n\n\n<p>Nevertheless, Let\u2019s focus on your website!<\/p>\n\n\n\n<p>To optimize your online website\u2019s speed, you should look for:<\/p>\n\n\n\n<ul>\n<li><strong>Choosing A Light Shopify Theme<\/strong><\/li>\n\n\n\n<li><strong>Reduce The Number Of Large Images<\/strong><\/li>\n\n\n\n<li><strong>Compress The Images<\/strong><\/li>\n\n\n\n<li><strong>Reducing The Number Of Apps<\/strong><\/li>\n\n\n\n<li><strong>Minimize The Use Of Sliders<\/strong><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Categorize Your Products<\/h3>\n\n\n\n<p>To explain this, I will start with an example\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/10\/Categorize-Your-Products-1024x435.png\" alt=\"Categorize Your Products\" class=\"wp-image-68770\" title=\"\"><\/figure>\n\n\n\n<p>When I was searching for Sunglasses or Spectacles on amazon, I came across this\u2026<\/p>\n\n\n\n<p>Like really? <strong>A WATCH!&nbsp;<\/strong><\/p>\n\n\n\n<p>This is why categorizing your product is essential.&nbsp;<\/p>\n\n\n\n<p>Categorizing your products makes it simple for incoming customers to find the product they want to buy.<\/p>\n\n\n\n<p>Think, if your customers want to purchase mobile, but the results show laptops or headphones.<\/p>\n\n\n\n<p>Isn&#8217;t it annoying?&nbsp;<\/p>\n\n\n\n<p>So this is why you have to ensure that all your products are categorized in a mannerly way.<\/p>\n\n\n\n<p>Some benefits of categorizing your products correctly are\u2026<\/p>\n\n\n\n<ul>\n<li><strong>Smooth Operational Process<\/strong><\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Improves Customer Experience<\/strong><\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Promotes Advertisement Campaigns<\/strong><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize Your Page And Website\u2019s URL<\/h3>\n\n\n\n<p>The most important thing you can do when <a href=\"https:\/\/www.incrementors.com\/blog\/how-to-create-an-seo-friendly-url\/#Why_Is_Having_An_SEO-Friendly_URL_Important\" target=\"_blank\" rel=\"noreferrer noopener\">optimizing your website\u2019s URL<\/a> is\u2026<\/p>\n\n\n\n<p>Make it <strong>READABLE.<\/strong><\/p>\n\n\n\n<p>It should be simple and understandable to your visitors as well as search engines.<\/p>\n\n\n\n<p>Here\u2019s an example of an optimized URL,<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-layzr=\"https:\/\/www.incrementors.com\/blog\/wp-content\/uploads\/2022\/10\/url-structure-jekyll-seo.webp\" alt=\"url-structure-jekyll-seo\" class=\"wp-image-68917\" title=\"\"><\/figure><\/div>\n\n\n<p>URLs provide information to search engines and readers about the content on a web page.<\/p>\n\n\n\n<p>Confusing URLs can hurt your SEO efforts\u2026<\/p>\n\n\n\n<p>Here are some SEO tips for Shopify that can help you out<strong>,<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Organize Your Content<\/strong><\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Prefer Hyphens Over underscores<\/strong><\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Include Mobile URLs to sitemap<\/strong><\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Block URLs that are unsafe with Robot.Txt.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Include Target Keyword&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Hence, keeping in mind all these points, you can optimize your website\u2019s URL for maximum results<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Get More Customers With Blogging<\/h3>\n\n\n\n<p>What am I doing right now? <strong>Writing Blogs<\/strong>, right?<\/p>\n\n\n\n<p>What for? <\/p>\n\n\n\n<p>Obviously to drive more traffic to my website and tell people about SEO and how they can benefit from it,<\/p>\n\n\n\n<p>So, I thought to share this information with you so that,&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.incrementors.com\/blog\/how-ecommerce-blogging-boost-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">With Blogging\u2026you can also drive more traffic to your website<\/a>.<\/p>\n\n\n\n<p>As a Shopify Store owner, you can write blogs on your website to build authority and trust among your customers.<\/p>\n\n\n\n<p>You can also write blog posts to answer common questions about your products and services.<\/p>\n\n\n\n<p>But how can you get more customers?<\/p>\n\n\n\n<p>Making people believe in your product can really be impactful.&nbsp;<\/p>\n\n\n\n<p>How? It can lead to sales!&nbsp;<\/p>\n\n\n\n<p>This is why writing up your products can result in more customers and sales.<\/p>\n\n\n\n<p>For example, If you have a product range of Mobile Phones,<\/p>\n\n\n\n<p>Write down an appealing and attractive blog post on mobile phones, about their features and qualities.<\/p>\n\n\n\n<p>So that people who want to buy the product can first know about the product.<\/p>\n\n\n\n<p>This will create more trust and security in your customers.<\/p>\n\n\n\n<p><strong>Benefits<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Customers get more knowledge about your products&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Improve your brand visibility and trust among your customers<\/strong><\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Can improve sales<\/strong><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>So finally! <\/p>\n\n\n\n<p>These are the 11 Unseen Shopify SEO Tips To Get More Customers<\/p>\n\n\n\n<p>Wanna make sure your Shopify Store is getting enough traffic and sales?<\/p>\n\n\n\n<p>Then do check out these Shopify SEO tips\u2026<\/p>\n\n\n\n<p>Considering SEO Shopify tips can really help you improve SEO on Shopify<\/p>\n\n\n\n<p>So Get started today and see the difference!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"Which is the best SEO app for Shopify?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Some of the best-rated for Shopify store optimization are:\nSEO Suite: Image Optimizer by AVADA\nSEO Optimizer - Trusted SEO app by Booster Apps.\nSEO Booster - SEO Marketing by Secomapp.\nPlugin SEO by SureSwift Capital.\nSEO Plus by Varinode, Inc.\nSmart SEO by Sherpas Design.\nSEO King by Engage Apps.\nImage SEO by Hextom.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"How do I update SEO on Shopify?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"From your Shopify admin, go to Online Store and click Preferences.\nEnter a Title and Meta Description for your store, following these Shopify SEO best practices click Save.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"Is Shopify worth it for a small business?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"I recommend Shopify for all eCommerce businesses, especially for those just starting out.\nIt will give you great opportunities to grow your business with minimal investment.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"What is the best-selling platform?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Some of the best-selling platforms are;\nAmazon\nBonanza\neBay\nMagento\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"What are SEO tips for Shopify for successfully selling your products online?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Here are 5 Shopify SEO tips to successfully sell your products\nOptimize your product content\nBe ready to advertise\nMake the checkout process simple\nDiversify your shipping strategy\nProvide great customer service\"\n    }\n  }]\n}\n<\/script>\n\n\n\n<p><strong>1. Which is the best SEO app for Shopify?<\/strong><\/p>\n\n\n\n<p>Some of the best-rated for Shopify store optimization are:<\/p>\n\n\n\n<ul>\n<li>SEO Suite: Image Optimizer by AVADA<\/li>\n\n\n\n<li>SEO Optimizer &#8211; Trusted SEO app by Booster Apps.<\/li>\n\n\n\n<li>SEO Booster &#8211; SEO Marketing by Secomapp.<\/li>\n\n\n\n<li>Plugin SEO by SureSwift Capital.<\/li>\n\n\n\n<li>SEO Plus by Varinode, Inc.<\/li>\n\n\n\n<li>Smart SEO by Sherpas Design.<\/li>\n\n\n\n<li>SEO King by Engage Apps.<\/li>\n\n\n\n<li>Image SEO by Hextom.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>2. How do I update SEO on Shopify?<\/strong><\/p>\n\n\n\n<p>From your Shopify admin, go to Online Store and click Preferences.<\/p>\n\n\n\n<p>Enter a Title and Meta Description for your store, following these Shopify SEO best practices click Save.<\/p>\n\n\n\n<p><strong>3. Is Shopify worth it for a small business?<\/strong><\/p>\n\n\n\n<p>I recommend Shopify for all eCommerce businesses, especially for those just starting out.<\/p>\n\n\n\n<p>It will give you great opportunities to grow your business with minimal investment.<\/p>\n\n\n\n<p><strong>4. What is the best-selling platform?<\/strong><\/p>\n\n\n\n<p>Some of the best-selling platforms are;<\/p>\n\n\n\n<ul>\n<li>Amazon<\/li>\n\n\n\n<li>Bonanza<\/li>\n\n\n\n<li>eBay<\/li>\n\n\n\n<li>Magento<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>5. What are SEO tips for Shopify for successfully selling your products online?<\/strong><\/p>\n\n\n\n<p>Here are 5 Shopify SEO tips to successfully sell your products<\/p>\n\n\n\n<ul>\n<li>Optimize your product content<\/li>\n\n\n\n<li>Be ready to advertise<\/li>\n\n\n\n<li>Make the checkout process simple<\/li>\n\n\n\n<li>Diversify your shipping strategy<\/li>\n\n\n\n<li>Provide great customer service<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you the one looking for customers for your Shopify Website? Bravo! You are at the right place as I\u2019m going to tell you&#8230; \u201c11 Unseen Shopify SEO Tips To Get More Customers\u201d See, the equation is simple! More Traffic means More Sales This is the reason you must optimize your online business site to get higher rankings and increase your traffic. So without any &hellip; <\/p>\n","protected":false},"author":1,"featured_media":68773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/posts\/68746"}],"collection":[{"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/comments?post=68746"}],"version-history":[{"count":10,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/posts\/68746\/revisions"}],"predecessor-version":[{"id":73272,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/posts\/68746\/revisions\/73272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/media\/68773"}],"wp:attachment":[{"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/media?parent=68746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/categories?post=68746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/tags?post=68746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}