{"id":68798,"date":"2022-10-20T11:01:30","date_gmt":"2022-10-20T11:01:30","guid":{"rendered":"https:\/\/www.incrementors.com\/blog\/?p=68798"},"modified":"2025-01-04T09:41:02","modified_gmt":"2025-01-04T09:41:02","slug":"instagram-facts-and-statistics","status":"publish","type":"post","link":"https:\/\/www.incrementors.com\/blog\/instagram-facts-and-statistics\/","title":{"rendered":"50+ Dazzling Instagram Facts For Marketing You Need To Know"},"content":{"rendered":"\n

Instagram was launched on 6, October 2010\u2026<\/p>\n\n\n\n

Since then, the whole world has seen the tremendous growth of this platform. <\/p>\n\n\n\n

Nowadays, it has been a marketing platform for marketers since most youngsters are there on Instagram. <\/p>\n\n\n\n

And\u2026 believe me when I say you can also take some benefits from Instagram. <\/p>\n\n\n\n

But, before that\u2026 you need to see some important Instagram facts and statistics<\/a>. <\/p>\n\n\n\n

So, let\u2019s get started! <\/p>\n\n\n\n

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Important Instagram Facts and Statistics For Marketers <\/h2>\n\n\n\n

General Instagram Facts and Statistics<\/h3>\n\n\n\n

1. Instagram is the world\u2019s 7th most visited website. <\/strong><\/p>\n\n\n\n

2. Instagram has 1 billion monthly active users<\/a>. <\/strong><\/p>\n\n\n\n

3. Instagram is the second most downloaded application from Google Play Store. <\/strong><\/p>\n\n\n\n

4. The United States has 140 million active users on Instagram <\/strong><\/p>\n\n\n\n

5. 14% of users take Instagram as a source of news. <\/strong><\/p>\n\n\n\n

6. The average CPC(cost per click) on Instagram is $0.70- $1.00. <\/strong><\/p>\n\n\n\n

7. 91% of luxury brands work with Influencers in Influencer marketing. <\/strong><\/p>\n\n\n\n

8. The biggest audience share on Instagram is from the age group of 18-34. <\/strong><\/p>\n\n\n\n

9. Most Instagram users come from India. <\/strong><\/p>\n\n\n\n

10. The fastest-growing market for Instagram is India. <\/strong><\/p>\n\n\n\n

11. 58% of users are interested in the brand after seeing its story. <\/strong><\/p>\n\n\n\n

12. Instagram is the third social media platform that marketers want to use to promote their products or services. <\/strong><\/p>\n\n\n\n

13. Instagram is testing removing like counts and like buttons from Canada, New Zealand, and all other countries. <\/strong><\/p>\n\n\n\n

14. 17.9% of global users are men has to age between 18-24. <\/strong><\/p>\n\n\n\n

15. Instagram has  51.6% females and 48.4% males across the world. <\/strong><\/p>\n\n\n\n

16. 4.2 billion likes are clicked on Instagram per day. <\/strong><\/p>\n\n\n\n

17. 6 in 10 Instagram users log in daily. <\/strong><\/p>\n\n\n\n

18. 200,000+ million users are from India on Instagram. <\/strong><\/p>\n\n\n\n

Instagram User\/Follower statistics<\/h3>\n\n\n\n

1. Most aged users available on Instagram are from 18 to 34 years old. <\/strong><\/strong><\/p>\n\n\n\n

You must not be shocked after reading one of these Instagram facts. Instagram is one of the most popular platforms among youngsters. <\/p>\n\n\n\n

\"Instagram:<\/figure>\n\n\n\n

2. In the USA, 5% of Instagram users are under 11 years. <\/strong><\/p>\n\n\n\n

Despite the guidelines generated by Instagram, children under the age of 11 are there on Instagram. <\/p>\n\n\n\n

3. 14% of American adults haven\u2019t even heard about Instagram. <\/strong><\/p>\n\n\n\n

You might be shocked to know but this Instagram fact that\u2019s true. Instagram has a high reach in the USA but not everyone knows about that. <\/p>\n\n\n\n

4. Instagram got 17% of growth in western Europe in 2025.<\/strong><\/p>\n\n\n

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\"Instagram<\/figure><\/div>\n\n\n

5. 59% of US adults use Instagram daily. <\/strong><\/p>\n\n\n\n

And\u2026 among that 59% of users, there are 37% of users visit Instagram multiple times daily<\/a>.<\/p>\n\n\n\n

6. Among 200 million active Instagram users visit at least one business profile per day. <\/strong><\/p>\n\n\n\n

60% of people say that they find new products or services through Instagram and most of the stories that are viewed are from Businesses.<\/p>\n\n\n\n

\"Among<\/figure>\n\n\n\n

7. 70% of Shoppers look for Instagram for their next purchase. <\/strong><\/p>\n\n\n\n

Among all the Instagram facts, this is one of the most shocking Instagram facts of all. <\/p>\n\n\n\n

\"70%<\/figure>\n\n\n\n

 Instagram Marketing Statistics<\/h3>\n\n\n\n

1. 90% of Instagram users follow at least one business. <\/strong><\/p>\n\n\n\n

This fact must be enough to tell you why you should be available there on Instagram with your business.<\/p>\n\n\n\n

\"90%<\/figure>\n\n\n\n

2. The average business account posts 1.6 times per day. <\/strong><\/p>\n\n\n\n

Let me break this down even more. <\/p>\n\n\n\n

62.7% of posts on Instagram are photos, 16.3 are videos and 21% are phots carousels. <\/p>\n\n\n\n

But\u2026 again it may vary from business to business.<\/p>\n\n\n\n

3. 57% of people claim that they like to see quizzes and polls from the brand that they follow. <\/strong><\/p>\n\n\n\n

Yes, that\u2019s true! Your audience likes to be seen. Besides this, they also like quizzes and polls to engage.<\/p>\n\n\n\n

4. Instagram Ads can help you reach 849.3 million users.<\/strong><\/p>\n\n\n

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\"Instagram<\/figure><\/div>\n\n\n

5. The average post can cost you between $100-$2085 on Instagram.  <\/strong><\/p>\n\n\n\n

Of course, the price is based on which agency you hire. But it is an average cost on Instagram. <\/p>\n\n\n

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\"influencer<\/figure><\/div>\n\n\n

6. Instagram marketing can convince to make a purchase decision.  <\/strong><\/p>\n\n\n\n

People take action to buy things when they see any product or service on Instagram. 87% of people have claimed that they have made a purchase after seeing an ad on Instagram. <\/p>\n\n\n

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\"Instagram<\/figure><\/div>\n\n\n

Read More: 9 Powerful Tips For Your Instagram Marketing Strategy<\/a><\/p>\n\n\n\n

7. There are more than 25 million business profiles on Instagram. <\/strong><\/p>\n\n\n\n

More than 25 million businesses take Instagram as the best platform for marketing. <\/p>\n\n\n\n

8. Product tags increase product page visits. <\/strong><\/p>\n\n\n\n

Instagram has added a new feature to add product tags to enhance the reach. Instagram allows using 5 tags on posts per month. <\/p>\n\n\n\n

9. 93% of marketers consider Instagram best for influencer marketing<\/a>. <\/strong><\/p>\n\n\n\n

As you must have known, Instagram allows users to. And when you go with the right influencer both parties get benefitted. <\/p>\n\n\n\n

\"93%<\/figure>\n\n\n\n

10. 75% of brands post single images. <\/strong><\/p>\n\n\n\n

75% of brands are believed to be posted single images through their business account.<\/p>\n\n\n\n

Instagram Engagement Data<\/h3>\n\n\n\n

1. The average engagement that a business profile post gets is 0.83%. <\/strong><\/p>\n\n\n\n

It is a well-known fact that when the number of followers on any business account grows, usually the engagement rate decreases. <\/p>\n\n\n\n

But\u2026 a new report claims that business accounts that have followers under 10k have received higher engagement than accounts that has followers of more than 10k.<\/p>\n\n\n\n

2. Instagram’s median rate is 17x higher than Facebook’s. <\/strong><\/p>\n\n\n\n

Instagram engagement rate is 1.6%. <\/p>\n\n\n\n

\"Instagram's<\/figure>\n\n\n\n

Read More: 50+ Interesting Facts About Facebook Marketing<\/a><\/p>\n\n\n\n

3. The best time to get high engagement on Instagram is Wednesday at 11 AM and Friday from 10 AM – 11 AM.<\/strong><\/p>\n\n\n\n

See the image below:<\/p>\n\n\n\n

\"The<\/figure>\n\n\n\n

4. Instagram video posts can generate 2X more comments than a photo post. <\/strong><\/p>\n\n\n\n

The video post is a must be prescribed by the best social media marketers.<\/p>\n\n\n\n

5. The carousel post has the highest engagement rate.<\/strong><\/p>\n\n\n\n

\"The<\/figure>\n\n\n\n

6. 91% of Instagram users watch video weekly. <\/strong><\/p>\n\n\n\n

The accounts that have followers of fewer than 100k, their image content beats the video content. <\/p>\n\n\n\n

\"Instagram<\/figure>\n\n\n\n

7. Instagram \u201cSave\u201d feature gives a boost to the engagement of the post. <\/strong><\/p>\n\n\n\n

You must have known, Instagram allows users to save posts. This feature is one of the most important factors for engagement. <\/p>\n\n\n\n

When people like and save your post, it shows a positive impact on your post. <\/p>\n\n\n

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\"Instagram<\/figure><\/div>\n\n\n

Instagram Stories Statistics<\/h3>\n\n\n\n

1. More than 500 million account uses Instagram Story daily. <\/strong><\/p>\n\n\n\n

Instagram hasn\u2019t shared any updates since 2019. But it must have risen. This data is from before 2019. <\/p>\n\n\n\n

2. There is an 86% of completion rate of the brand story after 85% in 2019. <\/strong><\/p>\n\n\n\n

But… there is one more fact related to that. The entertainment stories have the highest completion rate.<\/p>\n\n\n\n

3. 67% of Instagram users click on the Story of a brand. <\/strong><\/p>\n\n\n\n

This information is important for marketers needs to know. 67% of users that clicks on the story have a link inserted in it.<\/p>\n\n\n\n

4. 42% of Instagram users prefer the Instagram story. <\/strong><\/p>\n\n\n\n

This stat is very important to know if you are a marketer as you must be focused on the Instagram story to get more clicks and customers to your business. <\/p>\n\n\n\n

\"42%<\/figure>\n\n\n\n

5. 55.4% of influencers on Instagram use the story for sponsored campaigns.<\/strong><\/p>\n\n\n\n

Instagram Hashtag Statistics<\/h3>\n\n\n\n

1. There is no correlation between no. of hashtags that are used and the engagement rate of the post. <\/strong><\/p>\n\n\n\n

2. Top three hashtags used on Instagram are:<\/strong><\/p>\n\n\n\n

#love <\/p>\n\n\n\n

#photography <\/p>\n\n\n\n

#instagood<\/p>\n\n\n\n

3. 70% of hashtags are related to the campaign. <\/strong><\/p>\n\n\n\n

4. The most commonly hashtagged image is a Pizza Photo.<\/strong><\/p>\n\n\n\n

Conclusion<\/h2>\n\n\n\n

So, here are some important Instagram facts and statistics that you need to know. <\/p>\n\n\n\n

Now it\u2019s your time!<\/p>\n\n\n\n

Comment down below and tell me which fact surprised you most. <\/p>\n\n\n\n

And\u2026 you must have any facts or statistics that I might have missed. <\/p>\n\n\n\n

Comment it down!!!<\/p>\n","protected":false},"excerpt":{"rendered":"

Instagram was launched on 6, October 2010\u2026 Since then, the whole world has seen the tremendous growth of this platform.  Nowadays, it has been a marketing platform for marketers since most youngsters are there on Instagram.  And\u2026 believe me when I say you can also take some benefits from Instagram.  But, before that\u2026 you need to see some important Instagram facts and statistics.  So, let\u2019s … <\/p>\n","protected":false},"author":1,"featured_media":68832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/posts\/68798"}],"collection":[{"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/comments?post=68798"}],"version-history":[{"count":9,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/posts\/68798\/revisions"}],"predecessor-version":[{"id":74276,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/posts\/68798\/revisions\/74276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/media\/68832"}],"wp:attachment":[{"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/media?parent=68798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/categories?post=68798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/tags?post=68798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}