{"id":69147,"date":"2022-10-27T12:45:07","date_gmt":"2022-10-27T12:45:07","guid":{"rendered":"https:\/\/www.incrementors.com\/blog\/?p=69147"},"modified":"2025-01-04T09:54:04","modified_gmt":"2025-01-04T09:54:04","slug":"pinterest-statistics","status":"publish","type":"post","link":"https:\/\/www.incrementors.com\/blog\/pinterest-statistics\/","title":{"rendered":"50+ Dazzling Pinterest Statistics Every Marketer Must Know"},"content":{"rendered":"\n

Although Pinterest is not a buzz like TikTok or Instagram\u2026 but marketers can absolutely use it to target their preferred audience. <\/p>\n\n\n\n

The platform has its own benefits when it comes to marketing as it is a high-spending and product-haunting user base. <\/p>\n\n\n\n

And to market and manage Pinterest\u2026<\/p>\n\n\n\n

You must check out some data, facts, and statistics about Pinterest. <\/p>\n\n\n\n

Here in this blog, we are going to see some of those Pinterest statistics that every marketer should know! <\/p>\n\n\n\n

So, let\u2019s get started! <\/p>\n\n\n\n

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Pinterest Statistics Every Marketer Must Know<\/h2>\n\n\n\n

Pinterest Statistics – General Facts <\/h3>\n\n\n\n

1. The 14th-largest social network in the world is Pinterest.<\/strong><\/p>\n\n\n\n

2. There are 431 million active monthly users on Pinterest. <\/strong><\/p>\n\n\n\n

3. Monthly U.S. user numbers for Pinterest decreased by 12% in 2025.<\/strong><\/p>\n\n\n\n

4. In Q4 2025, Pinterest’s overall revenue increased by 20%.<\/strong><\/p>\n\n\n\n

5. 50% of Pinterest’s employees are women overall.<\/strong><\/p>\n\n\n\n

6. By 2025, Pinterest promises to hire 20% more people from underrepresented racial and ethnic groups.<\/strong><\/p>\n\n\n\n

7. Over 50% of Pinterest users reside outside of the US.<\/strong><\/p>\n\n\n\n

8. 90% of weekly Pinterest users use the site to make a purchase decision. <\/strong><\/p>\n\n\n\n

9. 77% of regular Pinterest users have found a new company or item.<\/strong><\/p>\n\n\n\n

10. 98% of Pinterest users really try the ideas they see there.<\/strong><\/p>\n\n\n\n

11. Every year, 183 million pins are kept for New Year’s and 439 million are saved for Valentine’s Day.<\/strong><\/p>\n\n\n\n

12. Pinterest searches are unbranded in 97% of cases.<\/strong><\/p>\n\n\n\n

13. 85% of Pinners, according to Pinterest, utilize their mobile app.<\/strong><\/p>\n\n\n\n

14. Nine out of 10 people who use Pinterest said it was positive.<\/strong><\/p>\n\n\n\n

15. Two-thirds of the pins represent companies and goods.<\/strong><\/p>\n\n\n\n

16. The most often searched term on Pinterest is “holidays.”<\/strong><\/p>\n\n\n\n

17. 50% of people have bought something after seeing a promoted pin.<\/strong><\/p>\n\n\n\n

18. A product or service’s use in a pin increases the likelihood that it will generate offline purchases by 67%.<\/strong><\/p>\n\n\n\n

19. A special offer or sale-related pins increase email conversion by 61%.<\/strong><\/p>\n\n\n\n

20. Promoted pins are how Pinterest generates revenue.<\/strong><\/p>\n\n\n\n

21. The site is used by 85% of Pinterest users to kick off new projects.<\/strong><\/p>\n\n\n\n

22. Pinterest was cited as a reliable resource for ideas, goods, and services by 64% of users.<\/strong><\/p>\n\n\n\n

23. Pinterest was viewed as the site for product discovery and shopping by 47% of social media users.<\/strong><\/p>\n\n\n\n

24. On average, 2 billion searches are made each month on Pinterest.<\/strong><\/p>\n\n\n\n

25. One of the top 10 relevant brands in the United States is Pinterest.<\/strong><\/p>\n\n\n\n

26. 98% of Pinterest users claim to try new items they discover there.<\/strong><\/p>\n\n\n\n

27. 77% of regular Pinterest users have found a new company or item.<\/strong><\/p>\n\n\n\n

Pinterest Statistics – Usage<\/h3>\n\n\n\n

1. Between 2025 and 2026, Pinterest’s monthly active users fell from 478 million to 431 million.<\/strong><\/p>\n\n\n

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\"Number<\/figure><\/div>\n\n\n

However, after this Pinterest faced high growth in its engagement. <\/p>\n\n\n\n

Although Pinterest has not reached to Billion like Instagram and Facebook\u2026 still we cannot neglect its consistency in engagement growth. <\/p>\n\n\n\n

2. The yearly increase of Pinterest’s user base dropped to 3.1% in 2026 (from 7.8% in 2025).<\/strong><\/p>\n\n\n\n

Let me show you some data to compare:<\/p>\n\n\n

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\"emarketer-social-network-user-growth\"<\/figure><\/div>\n\n\n

3. On Pinterest, more than one billion videos are watched each day.<\/strong><\/p>\n\n\n\n

Despite the fact that not everyone links Pinterest to video, this particular niche is expanding. <\/p>\n\n\n\n

The business launched Pinterest Premiere ad packages to boost the targeting and reach of video advertisements in order to support the growth.<\/p>\n\n\n

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\"pick-a-pin-pinterest\"<\/figure><\/div>\n\n\n

4. 97% of popular Pinterest searches are unbranded.<\/strong><\/p>\n\n\n\n

It implies that Pinners are receptive to learning about novel goods and concepts. <\/p>\n\n\n\n

Also known as a target market for advertising, 226 million individuals saw Pinterest adverts between October 2025 and January 2026.<\/p>\n\n\n\n

5. 85% of Pinterest users claim to use the site to develop new ideas.<\/strong><\/p>\n\n\n\n

Despite the fact that various people use Pinterest in different ways, a sizable portion of users is planners. <\/p>\n\n\n\n

People frequently use the platform while they are just beginning a project or making a buying choice.<\/p>\n\n\n\n

6. 8 out of 10 Pinterest users said that the website makes them feel good.<\/strong><\/p>\n\n\n\n

Pinterest Statistics – Demographics <\/h3>\n\n\n\n

1. Global Monthly Active Users (MAUs) increased to 478 million, up 30% from the previous year.<\/strong><\/p>\n\n\n\n

2. <\/strong>Pinterest users are 77.1% female<\/strong><\/a>.<\/strong><\/p>\n\n\n\n

3. Males make up 14.5% of Pinterest users.<\/strong><\/p>\n\n\n\n

4. The age range of Pinterest users is 18 to 29 for 32%.<\/strong><\/p>\n\n\n\n

5. Ages 30-49 make up 34% of Pinterest users.<\/strong><\/p>\n\n\n\n

6. The age group with the biggest percentage of Pinterest users is 50 to 64 years old, with 38% of users falling into this category.<\/strong><\/p>\n\n\n\n

7. Over 50% of Pinners are international.<\/strong><\/p>\n\n\n\n

8. With 17.5 million users, Germany is the second-largest market for Pinterest users.<\/strong><\/p>\n\n\n\n

9. Of all Adult women in the US who use Pinterest 46%.<\/strong><\/p>\n\n\n\n

10. 89% of users are visiting Pinterest for buying ideas<\/strong><\/p>\n\n\n\n

11. Pinterest is used by 80% of US mothers who use the internet.<\/strong><\/p>\n\n\n\n

12. Suburbs are home to 30% of Pinterest users in the United States.<\/strong><\/p>\n\n\n\n

13. Although the average age of a Pinterest user is 40, most active pinners are younger.<\/strong><\/p>\n\n\n\n

14. 34% of Pinterest users have an annual income of $50,001 to $74,999.<\/strong><\/p>\n\n\n\n

15. Twenty-five percent of social media marketers use Pinterest.<\/strong><\/p>\n\n\n\n

16. The number of individuals who can be reached by Pinterest advertisements is 200.8 million.<\/strong><\/p>\n\n\n\n

17. Pinterest is used by 28% of all social media users in the US.<\/strong><\/p>\n\n\n\n

18. The largest age group on Pinterest, including 38% of users, is between the ages of 50 and 64.<\/strong><\/p>\n\n\n\n

Although Millennials have historically been drawn to the network, Pinterest’s user base is changing.<\/p>\n\n\n\n

19. The number of Gen Z users on Pinterest is still increasing and is already close to 21 million (on course to rise to 26 million Gen Z users within three years).<\/strong><\/p>\n\n\n\n

See the graph below:<\/p>\n\n\n

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\"gen-z\"<\/figure><\/div>\n\n\n

20. Although women make up 60% of Pinterest’s primary user base, the number of male users has increased by 40% since last year.<\/strong><\/p>\n\n\n\n

Over the past year or two, Pinterest has highlighted the increase in male and Generation Z users. This shows the change in the platform’s identity. <\/p>\n\n\n\n

21. Pinterest is used by 45% of social media users in the US who have an annual household income of above $100,000.<\/strong><\/p>\n\n\n\n

The popularity of content featuring high-end items (such as furniture and home goods) creates a window of opportunity for firms operating in the appropriate categories.<\/p>\n\n\n\n

Pinterest Statistics – Financial<\/h3>\n\n\n\n

1. Revenue increased 78% year over year in Q1 2025 to $485 million.<\/strong><\/p>\n\n\n\n

2. Revenue for 2025 increased by 48% annually to $1,693 million.<\/strong><\/p>\n\n\n\n

3. Revenue increased 76% year over year to $706 million in the fourth quarter of 2025.<\/strong><\/p>\n\n\n\n

4. On April 18, 2019, Pinterest launched its first public offering and priced its shares at $19 apiece.<\/strong><\/p>\n\n\n\n

5. The sum of Pinterest’s U.S. sales increased 67% year over year to $582 million.<\/strong><\/p>\n\n\n\n

6. <\/strong>Pinterest provides 3X conversions with 32% higher CTR<\/strong><\/a>. <\/strong><\/p>\n\n\n\n

Pinterest Statistics – Marketing & Advertising<\/h3>\n\n\n\n

1. Pinterest is where 70% of users say they go to find new, reliable goods, ideas, or services.<\/strong><\/p>\n\n\n\n

Brands on Pinterest need to be aware of their presence and cultivate customers by educating them and showcasing items in use.<\/p>\n\n\n\n

2. Users of Pinterest are 7 times more likely than other users to say that their platform is the most important during the buying process.<\/strong><\/p>\n\n\n\n

3. Comparing Pinterest to rival social platforms, shopping advertisements generate 3X as many conversions and a double-digit positive additional return on ad expenditure.<\/strong><\/p>\n\n\n\n

The data should not surprise you as it is the best place for shoppers to confirm their decision. <\/p>\n\n\n\n

4. The overall amount spent on Pinterest advertisements quadrupled in 2025 to reach $94.7 million yearly.<\/strong><\/p>\n\n\n\n

Confirm this data with the graph given below:<\/p>\n\n\n

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\"pinterest-ad-spend\"<\/figure><\/div>\n\n\n

5. Pinterest users spend twice as much each month on social shopping as users of other networks.<\/strong><\/p>\n\n\n\n

6. On Pinterest, 80% of weekly users have found a new company or item.<\/strong><\/p>\n\n\n\n

This statistic emphasizes how effective Pinterest adverts can be for facilitating product discovery. <\/p>\n\n\n\n

You’re in the clear if your advertisement resembles organic information and flows naturally inside a product search.<\/p>\n\n\n\n

7. 75% of regular Pinterest users claim to shop constantly.<\/strong><\/p>\n\n\n\n

According to a recent report, Weekly Pinterest users are 75% more likely to say they shop often and 40% more likely to say they love to shop.<\/p>\n\n\n\n

Conclusion<\/h2>\n\n\n\n

So, here was a list of some dazzling Pinterest statistics that you must know if you are going to market on Pinterest. <\/p>\n\n\n\n

You must have knowledge about general facts, usage, demographics, and especially, financial statistics and marketing statistics. <\/p>\n\n\n\n

The data and statistics provided above are based on research work done by our SEO specialists. <\/p>\n\n\n\n

If you have any doubts or queries, you can just comment down below in the comment section and I will reply for sure! <\/p>\n","protected":false},"excerpt":{"rendered":"

Although Pinterest is not a buzz like TikTok or Instagram\u2026 but marketers can absolutely use it to target their preferred audience.  The platform has its own benefits when it comes to marketing as it is a high-spending and product-haunting user base.  And to market and manage Pinterest\u2026 You must check out some data, facts, and statistics about Pinterest.  Here in this blog, we are going … <\/p>\n","protected":false},"author":1,"featured_media":69153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/posts\/69147"}],"collection":[{"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/comments?post=69147"}],"version-history":[{"count":5,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/posts\/69147\/revisions"}],"predecessor-version":[{"id":74284,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/posts\/69147\/revisions\/74284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/media\/69153"}],"wp:attachment":[{"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/media?parent=69147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/categories?post=69147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.incrementors.com\/blog\/wp-json\/wp\/v2\/tags?post=69147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}