{"id":69816,"date":"2022-11-22T13:16:26","date_gmt":"2022-11-22T13:16:26","guid":{"rendered":"https:\/\/www.incrementors.com\/blog\/?p=69816"},"modified":"2024-01-22T04:55:44","modified_gmt":"2024-01-22T04:55:44","slug":"shopify-speed-optimization","status":"publish","type":"post","link":"https:\/\/www.incrementors.com\/blog\/shopify-speed-optimization\/","title":{"rendered":"Shopify Speed Optimization: {8 Tried & Trusted Ways To Increase Page Speed}"},"content":{"rendered":"\n

You must have come across an idiom, \u201cSlow and Steady Win the Race.<\/strong>\u201d But unfortunately, this doesn\u2019t go well in the situation of an eCommerce Shopify store.<\/p>\n\n\n\n

The thing is, when it comes to search engine optimization<\/a>, fast page speed and site performance are essential components to success in the e-commerce world.<\/p>\n\n\n\n

Coming to the facts, around 33% of Americans use Shopify for their online purchasing.<\/p>\n\n\n

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\"eCommerce<\/figure><\/div>\n\n\n

With this, it is clear: if you also have an eCommerce Shopify website, then it has to be responsive enough to avoid bad user engagement, a high bounce rate, and losing any chance of sales opportunities.<\/p>\n\n\n\n

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Unlock Your Free SEO Audit Now<\/h3>\n

Unlock your website’s full potential! Get a FREE SEO Audit with 60+ checks. Don’t miss insights for online success.<\/p>\n\nGet a Free Audit<\/a>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

So, this blog will take you through how to work on Shopify speed optimization and exceptionally increase your Shopify page speed.<\/p>\n\n\n\n

Let\u2019s begin:<\/p>\n\n\n\n

Can I have your attention? Before moving to the main part, have a look over here\u2026<\/p>\n\n\n\n

One of my trusted clients who have an eCommerce Shopify website – taniusa.com, was struggling in increasing the Shopify speed score of his website.<\/p>\n\n\n\n

This was developing a bad user experience for his website<\/a>, the bounce rate got increased, and sales drastically dropped!<\/p>\n\n\n

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\"Shopify<\/figure><\/div>\n\n\n

As you can see earlier, when testing the site performance of the website, it came out to be 66, which is the place to work on.<\/p>\n\n\n\n

PRO TIP<\/strong>
You can also go to Google Page Insights to measure your website\u2019s performance. This performance testing tool basically tells you how your website is performing.

\n\nIt tells you the load speed, and how users may go through when they click on your website\u2019s link on mobile devices and desktops.

\n\nVisit Google Page Insights > Enter your website\u2019s URL > Click Analyze<\/b>

\n\nIt would show the website\u2019s performance (score from 1-100) on devices like mobile and desktops. Also, provides suggestions on what all improvements are needed if found.\n<\/p><\/div>\n\n\n\n

However, let\u2019s focus over here\u2026<\/p>\n\n\n\n

Now, after I worked on his website, I came across several issues that needed to be improvised. And when I implemented Shopify site speed optimization, his website speed improved. Below is the result after Shopify speed optimization\u2026<\/p>\n\n\n

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\"Shopify<\/figure><\/div>\n\n\n

See! The performance score increased from 66 to 76 for mobile devices and went up to 88 for desktops.<\/p>\n\n\n\n

After seeing this, you also must be curious\u2026 Do you wanna know how I did that? To know how to speed up Shopify website, you have to read further.<\/p>\n\n\n\n

Read More: A Complete Guide To Shopify SEO<\/strong><\/a><\/p>\n\n\n\n

But here you may ask\u2026<\/p>\n\n\n\n

Why Go For Shopify Site Speed Optimization?<\/h2>\n\n\n\n

I do have an answer to your question!<\/p>\n\n\n\n

Think like this, when you visit any website to purchase any online product, and you find that the website has a very slow loading speed, what would you do? Just bounce back and go to any other site.<\/p>\n\n\n\n

I\u2019m damn sure anyone would do, just the same! And think what if the same happens with your website\u2026Ultimately sales may drop and revenues go down and down\u2026That\u2019s why you must look for speed optimization. <\/p>\n\n\n\n

Here, I brought up a few critical aspects that might tell how important it is to speed up Shopify site\u2026<\/p>\n\n\n

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\"importance<\/figure><\/div>\n\n\n

1. Higher Rate Of Conversions<\/strong><\/p>\n\n\n

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\"Importance<\/figure><\/div>\n\n\n

Shopify site speed optimization can make an ever-lasting effect on your conversion rate<\/a>. Improving your page speed by just 1-second<\/strong> can turn the game all over for you.<\/p>\n\n\n\n

This example perfectly fits here,<\/p>\n\n\n\n

Customers visit your Shopify site<\/strong> > Site is well-optimized with less loading time<\/strong> > Customers easily find what they need<\/strong> > Purchased the product<\/strong>.<\/p>\n\n\n\n

And this goes on and on as soon as your website is performing well in terms of loading speed.<\/p>\n\n\n\n

2. Reduces Bounce Rate<\/strong><\/p>\n\n\n

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\"Importance<\/figure><\/div>\n\n\n

As soon as the incoming customers find your Shopify website engaging and fast, which is due to Shopify speed optimization, they tend to spend more time discovering a variety of products on your website that naturally would reduce the bounce rate of your site<\/a>.<\/p>\n\n\n\n

3. Enhances Customer Loyalty <\/strong><\/p>\n\n\n\n

You must have heard this, \u201cit is much easier to make existing customers repurchase your products than the ones who are new.<\/em>\u201d <\/p>\n\n\n\n

This is where Shopify site speed optimization comes into play, which states, the more fast is the loading speed of your website, the more likely the repurchasing by the customers.<\/p>\n\n\n\n

But if your Shopify page speed is slow\u2026 the effects may result in abandoning the purchase, and customers going to other sites. The below image clearly tells the customers’ engagement with a slow-speed website.<\/p>\n\n\n

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\"Importance<\/figure><\/div>\n\n\n

4. Increased Google Rankings<\/strong><\/p>\n\n\n\n

Did you know, Google, the most popular search engine, considers site speed as one of its ranking factors? This would likely help you to attract new customers as well. For that, you have to go for Shopify speed optimization.<\/p>\n\n\n\n

How To Work On Shopify Speed Optimization <\/h2>\n\n\n
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\"How<\/figure><\/div>\n\n\n

Now, I\u2019m going to tell you 8 tried and trusted ways to increase the Shopify site speed of your website.<\/p>\n\n\n\n

Choose A Lightweight Shopify Theme<\/h3>\n\n\n\n

Consider it or not, the Shopify website theme is the core element that affects your Shopify speed score.<\/p>\n\n\n\n

That is why it is mandatory to choose or download a quick and responsive Shopify theme. Customized themes, when edited, can grow the size of the themes that can affect the overall performance of your website and leads to failed Shopify speed optimization.<\/p>\n\n\n

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\"Work<\/figure><\/div>\n\n\n

After choosing the theme, you can quickly run it in the Google Page Insights tool and see the suggestions it gives to make your chosen theme even more faster.<\/p>\n\n\n\n

Compress The Images<\/h3>\n\n\n\n

Next up, I have is optimizing images. Look, images can be the backbone of any eCommerce Shopify website. These are what make your products appealing and worth buying.<\/p>\n\n\n\n

However, it is one of the most crucial elements when it comes to Shopify speed optimization that you can not compromise when speeding up your website.<\/p>\n\n\n\n

And how you can optimize the images, is by compressing them. Here\u2019s an example, Images occupying a wider area on your website can be a drawback for Shopify site speed optimization.<\/p>\n\n\n\n

The reasons are: <\/p>\n\n\n\n