AI Search Visibility For A Premier Weighted Blanket Brand
Positioning a Shopify sleep wellness brand for LLM-driven discovery and recommendation queries.
Bearaby
A weighted blanket and home wellness brand on Shopify, known for design-forward sleep products and a strong direct-to-consumer following.
Industry
E-commerce / Home Wellness
Focus
Weighted Blankets & Sleep Products
Target Audience
Direct-to-Consumer Sleep Shoppers
Website
bearaby.comThe Challenge
Buyers asking ChatGPT, Perplexity, and Gemini about weighted blankets kept surfacing marketplaces and legacy brands, ignoring Bearaby's proprietary sustainable design story.
Bearaby
" AI answer engines were recommending generic retailers, not Bearaby. "
The Strategy
Entity and knowledge graph work
Consolidated Bearaby's brand entity across Wikidata, structured data, and authority mentions so LLMs could resolve the brand unambiguously.
GEO content and Q&A optimisation
Rewrote category and product content around the exact conversational questions buyers ask AI assistants about weighted blankets and sleep.
Digital PR in sleep science
Ran an authority backlink and mention campaign across sleep, wellness, and sustainability publications to seed LLM training and retrieval sources.
Structured FAQ and product markup
Layered FAQ, product, and review schema across the site so answer engines could extract clean, quotable facts about the range.
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