Multi-Center Search Visibility for a Behavioral Health Provider
Behavioral Innovations case study (Local SEO & Directory Strategy): Improving local discovery for ABA therapy centers and autism evaluation services for families.
Behavioral Innovations
A behavioral health provider on WordPress operating ABA therapy centers and autism evaluation services across multiple US states.
Industry
Behavioral Health Provider
Focus
Healthcare SEO
The Challenge
Sensitive behavioral health queries needed empathetic, authoritative content paired with strong local geo-targeting for each center - a bar most competitors weren't meeting.
Behavioral Innovations
Families searching in stressful moments deserved better than generic directory results.
The Strategy
Family resource hubs
Built family-focused educational hubs on ABA therapy and autism evaluation, written to inform first and rank second.
Center location pages
Tied every resource cluster to the specific center location pages that take evaluation inquiries, closing the loop from research to contact.
Medical review attribution
Applied medical review board attribution and author schema so healthcare EEAT signals matched the sensitivity of the content.
Local directory management
Standardised local citations and healthcare directories so each center's local pack signals were consistent across the web.
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