AI Search Visibility For A Biotechnology Company Across 4 AI Engines
Rebuilding a WordPress biotech company's entity, schema, and citations so ChatGPT, Perplexity, Gemini, and Google AI Overviews cite the company for customer prompts.
Kestrelbio Diagnostics
A mid-market molecular diagnostics company selling PCR reagents and sample-prep kits to clinical and research labs across North America. Strong science, respected in the field, effectively invisible in AI answers where buyers now shortlist vendors.
Industry
Biotechnology / Molecular Diagnostics
Focus
PCR Reagents & Sample-Prep Kits
Target Audience
Clinical & Research Labs
The Challenge
The WordPress site described products in internal marketing language, had no product schema, and the company's entity was thin on Wikidata and industry directories. ChatGPT and Perplexity defaulted to the same 4-5 well-cited competitors.
Kestrelbio Diagnostics
" Only 2 of 24 tracked lab-buyer prompts cited Kestrelbio in AI answers, while three competitors were cited on 18+. "
The Strategy
Baselined AI share of voice
Tracked 24 real buyer prompts (reagent selection, kit comparisons, protocol questions) across ChatGPT, Perplexity, Gemini, and Google AI Overviews. Benchmarked against 6 named competitors weekly.
Rebuilt the entity graph
Cleaned Wikidata, Crunchbase, and 14 biotech / life-sciences directories with consistent org description, product lines, leadership, and PubMed-linked publications.
Restructured product pages for AI extraction
Rewrote 22 product and kit pages with definitional lead paragraphs, spec tables, application-note callouts, and Product + FAQPage schema so answer engines could quote specs verbatim.
Placed citations in engine-trusted sources
Landed contributed technical articles in 5 lab-publication outlets and structured 3 protocol repositories - the exact sources ChatGPT and Perplexity were already citing.
Before (Perplexity)
Kestrelbio Diagnostics
- —No Kestrelbio mention
- —Sources: 4 competing vendors
- —Kits described in vague terms
- —No AI Overview coverage
After (Perplexity)
Kestrelbio Diagnostics
- ✓Cited in top 5 shortlist
- ✓Specs quoted verbatim from product schema
- ✓Application notes surfaced by name
- ✓Also cited in Google AI Overview
AI answer mockup - ILLUSTRATIVE Perplexity answer to 'best PCR reagent suppliers for clinical labs' now cites Kestrelbio Diagnostics.
Keyword Movement
| Keyword | Before | Now |
|---|---|---|
| best pcr reagents for clinical labs | not cited | cited (ChatGPT + Perplexity) |
| sample prep kits for ngs | not cited | cited (Perplexity + Gemini) |
| molecular diagnostics vendors north america | not cited | cited (Google AI Overview) |
| high yield rna extraction kit | cited (1 engine) | cited (4 engines) |
Representative results based on comparable engagements.
The first schema rollout tanked one product line's citation rate.
Overly aggressive Product schema on a research-only kit made engines classify it as clinical-grade, which the compliance team flagged. I pulled the schema, split the taxonomy into research-use-only vs clinical, and recovered citation coverage inside three weeks.
" The interesting shift wasn't traffic - it was that lab directors started arriving on calls having read a ChatGPT answer that already recommended us alongside the incumbents. "
Client name changed for privacy.
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What happens next
Typical engagement: 4-6 months. First deliverable in week 1: an AI-visibility audit across ChatGPT, Perplexity, Gemini, and Google AI Overviews for your top 20 buyer prompts, with a prioritised entity, schema, and citation plan.