California Platinum Loans Finance SEO Success
Company Overview
California Platinum Loans is a mortgage and lending company serving clients across California. They needed to increase their online visibility and generate more qualified leads for their lending services.
About California Platinum Loans
California Platinum Loans offers a variety of mortgage and lending solutions including home loans, refinancing, and commercial lending. Their team of experienced loan officers works closely with clients to find the best financing options. They pride themselves on providing personalized service and competitive rates.
Services Performed
Lead Generation Increase
Organic Traffic Growth
Conversion Rate Improvement
Our Solutions
Loan Calculator Tools
Developed interactive mortgage calculators that capture leads while providing value and improving time-on-site metrics.
California City Landing Pages
Created 25+ city-specific landing pages targeting mortgage seekers in major California metros.
Trust Building Content
Published educational guides about loan types, qualification requirements, and the mortgage process to build trust.
Application Funnel Optimization
Simplified the loan application process from 12 steps to 4, dramatically improving completion rates.
Project Timeline
Foundation & Audit
Comprehensive SEO audit, competitor analysis, and keyword research for finance industry terms.
Foundation & Audit
Comprehensive SEO audit, competitor analysis, and keyword research for finance industry terms.
Local Expansion
Launched city-specific landing pages for 25 California cities, optimized GMB profiles for all locations.
Local Expansion
Launched city-specific landing pages for 25 California cities, optimized GMB profiles for all locations.
Conversion Focus
Application funnel redesign, A/B testing, and content marketing achieved 220% lead increase.
Conversion Focus
Application funnel redesign, A/B testing, and content marketing achieved 220% lead increase.
Detailed Results
Loan Applications
45/month
144/month
Organic Traffic
4,800 sessions
12,480 sessions
Application Completion Rate
12%
34%
Cost Per Acquisition
$280
$95
Our Approach and Strategy
We developed a comprehensive SEO strategy tailored to the finance industry. Our approach included optimizing landing pages for loan-related keywords, creating educational content about mortgage options, and building authority through strategic link building. We also focused on local SEO to target California-based borrowers.
Challenges
The finance industry is highly competitive with strict regulations around advertising. California Platinum Loans needed to compete with large national lenders while targeting local California customers. Building trust online was essential for converting visitors into loan applicants.
"The team at Incrementors truly understands the finance industry. They helped us compete with much larger lenders and our loan applications have more than tripled."
Managing Director
California Platinum Loans