AI Search Visibility For A Digital Marketing Agency Across 4 AI Engines
Rebuilt entity, schema, and citations to grow brand mentions across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
Vantageforge Digital
A Boston based digital marketing agency on WordPress serving US SaaS and services clients. Strong classic-search rankings, near-zero presence in AI answer surfaces where buyers were increasingly researching agencies.
Industry
Digital Marketing Agency
Focus
B2B SaaS & Services Marketing
Target Audience
US SaaS & Services Clients
The Challenge
The site had a strong content library but a weak entity footprint, thin Organization schema, no consistent third-party citations, and no monitoring across the AI engines buyers were actually using.
Vantageforge Digital
" Ranked well on Google, invisible when the same buyers asked ChatGPT for a shortlist. "
The Strategy
Fixed the entity and schema foundation
Rebuilt Organization, Person, Service, and Article schema across the site so every mention of the brand, its founders, and its services parsed consistently, and cleaned Wikidata, Crunchbase, and Google Knowledge Graph entries to match.
Earned authoritative brand citations
Placed founder-led commentary and case notes in real industry publications AI engines cite, and ensured every mention used a consistent brand string, city, and service framing so the entity resolved the same way everywhere.
Restructured content for AI extraction
Rewrote top service and comparison pages around clean H-tag hierarchies, definitional first paragraphs, FAQ blocks, and small evidence tables so ChatGPT and Perplexity could quote the pages verbatim.
Set up monitoring across AI engines
Instrumented tracking of 22 real buyer prompts across ChatGPT, Perplexity, Gemini, and Google AI Overviews weekly, with a share-of-voice comparison against the top 8 competing agencies.
Before (Perplexity)
Vantageforge Digital
- —No brand mention in answer
- —Sources: 3 competing agencies
- —Description: SEO-only agency (outdated)
- —No AI Overview coverage
After (Perplexity)
Vantageforge Digital
- ✓Cited in first two sources
- ✓Answer quotes service framing verbatim
- ✓Description: full-service B2B growth
- ✓Also cited in Google AI Overview
AI answer mockup - ILLUSTRATIVE Perplexity answer to 'best B2B SaaS marketing agencies in Boston' now cites Vantageforge Digital in the first two sources.
Keyword Movement
| Keyword | Before | Now |
|---|---|---|
| best b2b saas marketing agency boston | not cited | cited (Perplexity + ChatGPT) |
| agencies specialising in seo for saas | not cited | cited (ChatGPT + Gemini) |
| how much does a boston marketing agency cost | not cited | cited (Google AI Overview) |
| top demand gen agencies northeast us | cited (1 engine) | cited (4 engines) |
Representative results based on comparable engagements.
Gemini kept citing an outdated agency description.
Gemini pulled from an old crunchbase snapshot that described the agency as SEO-only, undercutting the paid + creative pipeline. I refreshed every canonical directory, submitted corrections to the knowledge sources Gemini indexed, and the description updated across the engine inside six weeks.
" Our inbound used to come from Google. It now comes from ChatGPT as much as anything, which nobody in the room predicted a year ago. "
Client name changed for privacy.
Ready to be the next case study?
Book a consultation with me on Upwork.
I'll personally scope your project before any engagement. No account managers, no hand-offs.
First audit call is free, no commitment.
What happens next
Typical engagement: 4-6 months. First deliverable in week 1: an AI-visibility audit across ChatGPT, Perplexity, Gemini, and Google AI Overviews for your top 20 buyer prompts, with a prioritised entity, schema, and citation plan.