DNA Packaging Manufacturing SEO Success
Company Overview
DNA Packaging is a custom packaging manufacturer serving businesses across various industries. They partnered with Incrementors to increase their online visibility and generate more B2B inquiries for custom packaging solutions.
About DNA Packaging
DNA Packaging specializes in creating custom packaging solutions for businesses of all sizes. From retail packaging to industrial applications, they offer a wide range of materials and designs. Their team works closely with clients to develop packaging that protects products while enhancing brand presentation.
Services Performed
Organic Traffic Growth
Quote Requests Increase
Keyword Rankings Improvement
Our Solutions
Industry-Specific Pages
Created targeted landing pages for key industries: food packaging, cosmetics, electronics, and retail.
Custom Quote Tool
Developed interactive quote request tool with packaging configurator that captures detailed project requirements.
Case Study Library
Published detailed packaging case studies showcasing solutions for different industries and applications.
Manufacturing Authority Content
Created educational content about packaging materials, sustainability, and design best practices.
Project Timeline
Foundation & Research
Industry analysis, keyword research for manufacturing terms, and technical SEO improvements.
Foundation & Research
Industry analysis, keyword research for manufacturing terms, and technical SEO improvements.
Content Development
Industry landing pages, case study library, and product page optimization completed.
Content Development
Industry landing pages, case study library, and product page optimization completed.
Lead Generation Focus
Quote tool launch, link building campaign, and conversion optimization achieved 210% traffic growth.
Lead Generation Focus
Quote tool launch, link building campaign, and conversion optimization achieved 210% traffic growth.
Detailed Results
Quote Requests
40/month
106/month
Organic Traffic
3,500 sessions
10,850 sessions
Average Project Value
$2,500
$4,200
Keywords in Top 20
85
320
Our Approach and Strategy
We developed a manufacturing-focused SEO strategy to reach businesses searching for custom packaging solutions. This included optimizing product and service pages, creating educational content about packaging materials and options, and building relationships with industry publications for quality backlinks.
Challenges
The packaging industry serves diverse markets with different needs. DNA Packaging needed to reach decision-makers across multiple industries while highlighting their customization capabilities. Competition from large packaging companies with established online presence was also a factor.
"Our online presence has transformed completely. We now receive qualified quote requests from businesses we never would have reached before. The ROI on our SEO investment has been exceptional."
Sales Director
DNA Packaging