AI Search Visibility & B2B SEO For A Decking & Railing Manufacturer
Positioning a WordPress construction products manufacturer as the top recommended brand across AI and search.
Fortress Building Products
A commercial and residential decking and railing products manufacturer on WordPress, selling into architects, specifiers, and contractors.
Industry
B2B / Building Products Manufacturing
Focus
Decking & Railing Systems
Target Audience
Architects, Specifiers & Contractors
Website
fortressbp.comThe Challenge
Architects and contractors were increasingly using ChatGPT and Perplexity for product comparisons, where competitor railing and decking brands were dominating recommendations.
Fortress Building Products
" Specifiers were asking AI tools which brand to spec, and competitors were being named. "
The Strategy
Generative Engine Optimization
Restructured product and category content around the exact questions specifiers ask AI engines about decking, railing, and code compliance.
LLM-ready spec sheets
Rebuilt downloadable spec sheets and technical pages so LLMs could extract clean facts, dimensions, and code data on the brand.
Product catalog schema
Deployed product, offer, and manufacturer schema across the catalog so listings became eligible for rich results and AI extraction.
Contractor portal SEO
Optimised the contractor and specifier portal for indexation and internal linking, feeding authority into the pages that drive spec-ins.
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