$160,000+ in Sales for Natural Performance Drink Brand
Company Overview
Greater Than is a SUPER natural performance drink that's focused on properly hydrating mothers and families all across the USA. The magic doesn't come from spells & potions, it comes straight from Mother Nature. The niche of the brand was to sell the healthiest drinks for sportspersons and lactating mothers with no-added-sugar sports drinks in many different flavors.
About Greater Than
The client, Bryan, founder of Greater Than, wanted his website to rank on some highly competitive keywords like breastfeeding, breast milk, lactation, nursing, milk supply, and milk supply supplement. They create a juice with healthy ingredients like fresh coconut water, watermelon, apple juice, pomegranates, and more. The juice helps in crushing electrolyte waste, dehydration, and fatigue.
Industry
Health & Wellness / Sports Drinks
Website
Visit SiteProject Duration
Ongoing
Team Size
5 Specialists
Services Performed
Sales Generated
Keyword Rankings
Backlinks Built
Our Solutions
Complete SEO Optimization
We provided comprehensive on-page SEO solutions including keywords in URLs, short URLs, keywords in title tags, title tag modifiers, target keywords in first paragraph, keywords in H1/H2/H3 tags, image optimization, LSI keywords, and internal links.
HARO (Help A Reporter Out)
We used HARO to connect with top highly credible websites, building top-quality links and organic referral traffic. This organic approach created natural backlinks, great awareness and visibility, more brand mentions, and referral traffic from readers.
Editorial Links & PR
We secured editorial links through excellent content and marketing methods, establishing the brand as an authority. We also worked on press releases for ranking on highly competitive keywords, improving branding significantly.
Guest Posting Campaign
We developed engaging blog posts and approached website proprietors in the same niche. Guest posting on other websites cultivated connections and increased brand exposure, playing a great role in the website ranking.
Project Timeline
SEO Audit & On-Page Optimization
Complete technical and on-page SEO audit, keyword research for competitive health & wellness terms, and initial optimizations.
SEO Audit & On-Page Optimization
Complete technical and on-page SEO audit, keyword research for competitive health & wellness terms, and initial optimizations.
Link Building & HARO
Launched HARO campaign, began editorial link outreach, and started press release distribution for brand awareness.
Link Building & HARO
Launched HARO campaign, began editorial link outreach, and started press release distribution for brand awareness.
Guest Posting & Content Marketing
Executed guest posting strategy, continued content marketing efforts, and achieved significant sales growth of $160,000+.
Guest Posting & Content Marketing
Executed guest posting strategy, continued content marketing efforts, and achieved significant sales growth of $160,000+.
Detailed Results
Total Sales
Low Revenue
$160,000+
Keyword Rankings
Not ranking
Top 10 for competitive terms
Backlink Profile
Limited
High DA backlinks via HARO
Brand Visibility
Low awareness
Increased brand mentions
Our Approach and Strategy
We handled this project responsibly by implementing a comprehensive SEO strategy focused on both on-page and off-page optimization. The website needed complete SEO solutions, so we optimized URLs, title tags, heading tags, and images while adding LSI keywords and internal links. For off-page, we majorly focused on HARO, editorial links, press releases, and guest posting to build authority and high-quality backlinks.
Challenges
The challenge was to generate high revenue and rank the website on some highly competitive keywords in the health and wellness niche. Keywords like breastfeeding, breast milk, lactation, nursing, milk supply, and milk supply supplement are extremely competitive, requiring a multi-faceted approach combining technical SEO, content marketing, and authority building through link acquisition.
"Incrementors provided high-quality SEO results. Before my 4-month journey with the team, my organic Google search results were very weak. After a few months, I reached the front page of organic Google search results. The team used creativity to continue developing SEO strategies and increase backlinks, and I have seen the positive results of their work. I would recommend working with them."
Kyle Ashcraft
Founder, Maxwell CPA Review