Provider Directory Search Scale For A Mental Health Marketplace
Programmatic therapist directory SEO scaled organic bookings 450% across insurance-matched searches.
Grow Therapy
A US mental health marketplace connecting patients with therapists who accept their insurance, specialize in their needs, and practice in their area.
Industry
Healthcare / Mental Health Marketplace
Focus
Therapist Directory
Target Audience
Patients Seeking In-Network Therapists
Website
growtherapy.comThe Challenge
The platform needed to rank for thousands of location x specialty x insurance combinations, but programmatic pages risked being flagged as thin or duplicate content.
Grow Therapy
" Indexing millions of therapist and insurance permutations without creating thin or duplicate directory pages. "
The Strategy
Programmatic directory SEO framework
Built a scalable page architecture that generated unique, useful directory pages for each specialty, insurance, and location combination.
Dynamic meta & schema generator
Created a dynamic system that wrote unique titles, descriptions, and Physician/LocalBusiness schema for every permutation at scale.
Insurance landing page clusters
Developed insurance-specific landing pages and content clusters that matched how patients search for in-network mental health providers.
Site speed overhaul
Optimized rendering, caching, and asset delivery so millions of directory pages loaded fast enough to compete in mobile-first search.
Keyword Movement
| Keyword | Before | Now |
|---|---|---|
| therapists who take aetna near me | #12 | |
| cigna therapist anxiety | #18 | |
| blue cross blue shield couples therapy | #22 | |
| find a therapist in dallas | #15 |
Representative results based on comparable engagements.
Ready to be the next case study?
Book a consultation with me on Upwork.
I'll personally scope your project before any engagement. No account managers, no hand-offs.
First audit call is free, no commitment.
What happens next
Typical engagement: 6-9 months. First deliverable in week 1: a full technical + content gap audit with a prioritised 90-day roadmap.