From 3 Leads to 35+ Per Month: Hero Process Solutions SEO Turnaround
How Incrementors rebuilt organic visibility for a B2B oil and gas equipment supplier after a botched domain migration and a full-site security breach, then scaled inbound leads by over 10x within a single month.
Hero Process Solutions
Hero Process Solutions is a B2B manufacturer and supplier of industrial oil and gas process equipment. Their product lines include flare stacks, combustors, sonic flares, BTEX condensers, vapor recovery systems, and 3-phase separators, serving upstream operators across the United States who need engineered solutions for emissions control and production optimization.
Industry
Oil & Gas Equipment Manufacturing
Focus
B2B SEO Recovery & Lead Generation
Target Audience
Upstream B2B Operators, US Market
Website
heroprocesssolutions.comThe Challenge
Focus products: Flare Stacks, Combustors, BTEX Condensers, Vapor Recovery, 3-Phase Separators. Data: Google Search Console + GA4, Feb 1 – Sep 28, 2026.
The Challenge: A Site Hacked, Rankings Wiped, and a Formal Complaint. When Incrementors took over the account in early 2026, the project was already in crisis. The site had just been migrated from heroflare.com to heroprocesssolutions.com, but the migration was executed incorrectly. The new domain launched with thin, low-quality pages and zero blog content, stripping away the SEO equity built on the original domain.
Within two months of the migration, the site was compromised in a security breach that wiped every remaining organic ranking. By June 2026, the client was receiving only 3 inbound leads per month. A formal complaint was filed, and the project needed a complete rebuild.
Project Timeline (Feb–Sep 2026). February 2026, Wrong Domain Migration: heroflare.com migrated to heroprocesssolutions.com with low-quality pages and no blog content. Authority built on the original domain was not carried over. April–May 2026, Site Compromised and Rankings Lost: website was hacked and all remaining organic rankings were wiped overnight; recovery required full technical remediation before content work could begin. June 2026, 3 Leads, Client Complaint Filed: the lowest point of the engagement and a strategic reset. July 2026, Full-Scale Content and Optimization Launch: first client approval for blog content secured; blog publishing, service page optimization, sticky lead forms, and location pages deployed simultaneously, with 35 leads received in the same month. August–September 2026, 30+ Leads Per Month, Sustained: location pages ranking for every target keyword, organic clicks doubled, 30+ leads per month held as the new baseline, and an AI Assistant traffic channel emerging.
Channel Breakdown: 6,669 total sessions from February to September 2026. Organic Search: 2,667 (primary growth channel). AI Assistant (GEO): 47 (growing month over month from zero). All Other Channels: 3,955 (Direct, Referral, Social, Paid). Brand authority: "hero process solutions" at 53.98% CTR and "hero flare" (legacy brand) at 36.29% CTR.
Starting Point (June 2026): 3 leads per month. All rankings lost. Client complaint on file. Zero approved blog content. A domain with no authority and no trust.
The Strategy
Full-Scale Blog Publishing
Deployed a library of in-depth technical guides targeting commercial intent keywords around flare stacks, combustors, vapor recovery units, 3-phase separators, and BTEX condensers. Each article was built to capture high-impression queries from buyers actively researching oil and gas process equipment. Blog content now accounts for the top three pages by search impressions, with the flare system design guide reaching 17,318 impressions alone.
Service Page Optimization
Rewrote and restructured key product and service pages with on-page SEO, technical specifications, and direct calls to action aligned to sourcing intent. Pages were mapped to the decision-making language of upstream operators selecting vendors for emissions control, vapor recovery, and production equipment. These pages now convert the traffic generated by blog content into qualified inbound inquiries.
Sticky Lead Capture on Blog Pages
Added a persistent sticky contact form to all blog content pages. Readers arriving with informational intent could convert to a lead without navigating away to a service page. This created a secondary inbound channel that now generates additional qualified inquiries every month alongside the optimized service pages, contributing to the jump from 3 to 35 leads in a single month.
Location Pages for Geographic Coverage
Built targeted location-specific pages covering primary oil and gas producing regions across the United States, including Texas, Oklahoma, North Dakota, and other key basins. These pages now rank for local and regional equipment supplier queries and capture geographically qualified buyers at the moment they are actively searching for vendors. Location pages are ranking on every target keyword.
June 2026
Hero Process Solutions
- —3 inbound leads per month
- —All organic rankings lost after the hack
- —Formal client complaint on file
- —Zero approved blog content
- —Domain with no authority and no trust
August–September 2026
Hero Process Solutions
- ✓35 leads in July, 30+ per month sustained
- ✓Location pages ranking for every target keyword
- ✓Organic clicks doubled (3,435 clicks Feb–Sep)
- ✓209,310 impressions at an 11.4 average position
- ✓AI Assistant channel emerging (47 sessions)
Four-part recovery plan launched together in July 2026, after site security was restored and the first client approval for full content deployment was secured.
Keyword Movement
Daily Clicks & Impressions (Google Search Console)
Google Search Console's daily view for heroprocesssolutions.com: 2.77K total clicks, 157K impressions, 1.8% average CTR, and a 10.2 average position across the reporting window. The daily chart shows clicks climbing in step with impressions after the July content and optimization launch.
Weekly Performance Trend (Google Search Console)
The weekly performance report confirms the recovery is sustained rather than a one-time spike: clicks and impressions rise together week over week through August and September 2026, holding a 30+ leads-per-month baseline after the July full-scale content launch.
AI Search Visibility (Brand Dashboard)
The AI search brand dashboard tracks 18 prompts monitored across AI models for the US market: Hero Process Solutions holds position 3 among the top 10 brands in its category, with an AI Search Score of 33.2/100 — up 29.3 points — and 34.4% visibility, rising steadily from March through September 2026.
| Page | Type | Impressions |
|---|---|---|
| /flare-system-design-oil-gas-types-components-regulations/ | Blog | 17,318 |
| /vapor-recovery-systems/ | Blog | 16,762 |
| /3-phase-separators-oil-gas-how-they-work/ | Blog | 15,358 |
| Service pages (combustors, flare stacks, sonic flares, BTEX condensers) | Service | Significant share |
| Location pages (Texas, Oklahoma, North Dakota, and other key regions) | Location | Ranking every keyword |
Source: Google Search Console, heroprocesssolutions.com, Feb 1 – Sep 28, 2026. Total: 209,310 impressions, 3,435 clicks.
GEO Signal: AI answers are citing the same content.
Hero Process Solutions is appearing in AI-generated answers across ChatGPT, Perplexity, and Google AI Overviews for oil and gas equipment queries. The 47 AI Assistant sessions recorded since February grew from zero. The technical blog strategy built for Google rankings is now serving a dual purpose: search visibility and citation authority in AI responses.
We went from a complaint about 3 leads in June to 35 leads in July. The blog content and location pages are now ranking for every keyword we care about, and leads have held above 30 every month since.
Hero Process Solutions • B2B Oil & Gas Equipment Manufacturer
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