Local Search & GEO Visibility For A National Medspa Chain
Driving organic appointment bookings across 100+ medspa locations for laser and aesthetic treatments.
LaserAway
A national medspa chain on a custom platform operating 100+ locations, offering laser hair removal and aesthetic treatments.
Industry
Healthcare / Medspa (Multi-Location)
Focus
Laser Hair Removal & Aesthetic Treatments
Target Audience
Local Aesthetic Treatment Bookers
Website
laseraway.comThe Challenge
National treatment pages captured search demand, but disconnected location funnels meant traffic never made it into the right regional clinic's booking flow.
LaserAway
" Treatment pages ranked nationally but weren't converting into local bookings. "
The Strategy
Treatment-to-location URL architecture
Rebuilt the site so every treatment page connected cleanly into the regional clinic pages that actually take bookings.
MedicalClinic schema
Deployed MedicalClinic and MedicalProcedure schema so treatment and location pages became eligible for rich results and local pack.
Location GBP management
Centralised Google Business Profile management across all 100+ locations, aligning categories, services, and photos with ranking pages.
Localized landing pages
Built localised landing content per metro so treatment queries surfaced the right clinic, hours, and offers by region.
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