Local Search Pack Dominance for a Regional Multi-Location HVAC Provider
Logan Services case study (Local SEO & GEO): Expanding local map pack dominance for a multi-metro residential HVAC provider on WordPress.
Logan Services
A regional multi-location residential HVAC installation and repair provider on WordPress, serving multiple US metros.
Industry
Regional Multi-Location HVAC Provider
Focus
Local SEO
The Challenge
Overlapping location pages, inconsistent Google Business Profile citations, and duplicated content across metros were suppressing local pack rankings for high-intent HVAC queries.
Logan Services
Neighboring service areas were cannibalising each other in local search.
The Strategy
Geo-targeted location pages
Rebuilt each metro's location page with unique localised content, service breakdowns, and neighborhood signals so pages stopped competing with each other.
GBP consolidation and cleanup
Audited and consolidated Google Business Profiles across every metro, aligning categories, services, and photos with the ranking pages.
Local citation cleanup
Standardised NAP data across directories and local platforms so citation signals reinforced the right location for each search.
LocalBusiness schema
Deployed structured LocalBusiness data across metro pages so Google could disambiguate service areas cleanly.
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