AI Search Visibility for a Pediatric Healthcare Provider
Pediatric healthcare AI search visibility / GEO case study: rebuilt physician entity, schema, and citations to grow brand mentions across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
Little Beacon Pediatrics
A Salt Lake City based pediatric healthcare provider on Craft CMS with four clinic locations across the Wasatch Front. Strong parent-loyalty and reviews, near-zero presence in AI answer surfaces where parents were increasingly researching pediatricians.
Industry
Pediatric Healthcare Provider
Focus
Healthcare SEO
The Challenge
The site had thin Organization + Physician schema, inconsistent citations across health directories, no structured symptom or milestone content, and no monitoring across AI engines parents were using.
Little Beacon Pediatrics
Loved by parents in the practice, invisible when new parents asked ChatGPT for a pediatrician.
The Strategy
Fixed the entity and physician schema foundation
Rebuilt Organization, MedicalOrganization, Physician, and MedicalProcedure schema across the Craft CMS site so every clinic, every pediatrician, and every service parsed consistently, and cleaned Google Knowledge Graph and health-directory entries to match.
Earned authoritative citations across health directories
Standardised name, address, phone, and physician credentials across parent-facing directories, review sites, and local news health listings so the entity resolved identically everywhere an AI engine crawled.
Restructured symptom and milestone content for AI extraction
Rewrote symptom, milestone, and vaccine-schedule pages around clean definitional first paragraphs, FAQ blocks, and short evidence tables reviewed by an in-house pediatrician so AI engines could quote them verbatim.
Set up monitoring across AI engines
Instrumented weekly tracking of 25 real parent prompts across ChatGPT, Perplexity, Gemini, and Google AI Overviews, with a share-of-voice comparison against the top 6 competing pediatric practices in the metro.
(ChatGPT)
Little Beacon Pediatrics
- —No brand in shortlist
- —Sources: 4 competing practices
- —Old closed-clinic address cited
- —No AI Overview coverage
(ChatGPT)
Little Beacon Pediatrics
- ✓First named practice in shortlist
- ✓Cites current 4-clinic footprint
- ✓Pediatrician credentials surfaced
- ✓Also cited in Google AI Overview
AI answer mockup - ILLUSTRATIVE ChatGPT answer to 'best pediatrician for a new baby in Salt Lake City' now cites Little Beacon Pediatrics in its shortlist.
Keyword Movement
| Keyword | Before | Now |
|---|---|---|
| best pediatrician new baby salt lake city | not cited | cited (ChatGPT + Perplexity) |
| pediatric clinic accepting new patients utah | not cited | cited (ChatGPT + Gemini) |
| child vaccine schedule pediatrician wasatch | cited (1 engine) | cited (4 engines) |
| toddler fever when to call pediatrician | not cited | cited (Google AI Overview) |
Representative results based on comparable engagements.
ChatGPT kept citing a defunct clinic location.
ChatGPT was returning a merged clinic address that had closed two years earlier because an old health-directory entry had never been cleaned. I updated the underlying directories, submitted corrections through the standard feedback channels, and the outdated citation dropped out of ChatGPT answers inside five weeks.
New parent enquiries used to come almost entirely from other parents. They now come from AI answers just as often, which we honestly did not see coming.
Client name changed for privacy.
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What happens next
Typical engagement: 4-6 months. First deliverable in week 1: an AI-visibility audit across ChatGPT, Perplexity, Gemini, and Google AI Overviews for your top 20 buyer prompts, with a prioritised entity, schema, and citation plan.