Qbotica B2B Lead Generation Success
Company Overview
Qbotica is an innovative B2B technology company specializing in automation solutions. They approached Incrementors to improve their online presence and generate more qualified leads through organic search channels.
About Qbotica
Qbotica provides cutting-edge automation solutions to businesses looking to streamline their operations and improve efficiency. Their software solutions help companies reduce manual processes, minimize errors, and increase productivity. As a B2B company, they needed to reach decision-makers in their target industries.
Industry
B2B Technology / Automation
Website
Visit SiteProject Duration
6 Months
Team Size
4 Specialists
Services Performed
Lead Generation Increase
Organic Traffic Growth
Cost Per Lead Reduction
Our Solutions
Decision-Maker Targeting
Developed keyword strategy targeting CTOs, IT Directors, and Operations Managers actively searching for automation solutions.
Technical Content Hub
Created comprehensive resource center with whitepapers, case studies, and ROI calculators to capture high-intent leads.
Landing Page Optimization
Redesigned key landing pages with clear value propositions, social proof, and optimized forms for lead capture.
LinkedIn-SEO Integration
Aligned organic search strategy with LinkedIn thought leadership to create multi-channel brand presence.
Project Timeline
Foundation & Research
Competitive analysis, keyword research targeting B2B decision-makers, and technical SEO audit completed.
Foundation & Research
Competitive analysis, keyword research targeting B2B decision-makers, and technical SEO audit completed.
Content Development
Launched resource center with 15 high-value content pieces, optimized service pages for key terms.
Content Development
Launched resource center with 15 high-value content pieces, optimized service pages for key terms.
Lead Generation Focus
Conversion optimization, A/B testing, and lead nurturing integration achieved 200% lead increase.
Lead Generation Focus
Conversion optimization, A/B testing, and lead nurturing integration achieved 200% lead increase.
Detailed Results
Qualified Leads/Month
25 leads
75 leads
Organic Traffic
3,200 sessions
8,000 sessions
Cost Per Lead
$150
$30
Demo Requests
8/month
28/month
Our Approach and Strategy
We developed a comprehensive B2B SEO strategy focused on reaching decision-makers in target industries. Our approach included optimizing landing pages for high-intent keywords, creating thought leadership content, and implementing technical SEO improvements. We also integrated their SEO efforts with LinkedIn marketing for maximum B2B reach.
Challenges
B2B marketing for technology companies requires reaching a specific audience of business decision-makers. The sales cycle is typically longer, and the competition for relevant keywords is intense. Qbotica needed to establish thought leadership while also generating immediate leads.
"Incrementors understood our B2B sales cycle and created a strategy that delivers qualified leads consistently. Our sales team now has a full pipeline from organic sources."
Marketing Director
Qbotica