National SEO for a Relationship Coaching Brand
Relationship coaching national SEO case study: rebuilt a WordPress dating and relationship coaching brand around problem-first intent to grow consult calls organically.
Braid & Bond Coaching
A Nashville based dating and relationship coaching brand on WordPress selling 1:1 coaching, group programs, and self-serve courses to US clients. Strong podcast audience, weak organic surface for the problem + solution queries clients actually searched.
Industry
Relationship Coaching Brand
Focus
National SEO
The Challenge
The site had one generic services page, no problem-first content, no comparison content between coaching modalities, and a consult-call funnel buried behind a paywalled quiz.
Braid & Bond Coaching
Loyal podcast audience, near-zero organic pipeline outside of brand search.
The Strategy
Mapped the problem + intent matrix
Built a topic map of the real problems clients actually searched for (attachment styles, communication breakdown, post-breakup recovery, remarriage) and prioritised by search demand and program fit.
Shipped a problem-first content layer
Published in-depth guides per problem area written with the head coach, each internally linking into the specific program that solved that problem, with a soft consult-call CTA in-line.
Rebuilt program pages around outcomes
Split the generic services page into program-specific pages (1:1 coaching, group program, self-serve course) with transparent pricing, outcome data, and social proof from real clients.
Cut the consult-call path in half
Removed the paywalled quiz, replaced it with a two-question intent picker, and pinned a consult-call widget to every high-intent problem article.
Old services page
Braid & Bond Coaching
- —Single generic services page
- —No problem-first content
- —No program comparison
- —Paywalled quiz funnel
New problem-first layer
Braid & Bond Coaching
- ✓Guides per real client problem
- ✓Program-specific pages
- ✓Transparent pricing per program
- ✓Two-question intent picker
Problem-first content - ILLUSTRATIVE Problem-first articles internally link to the specific program that solves the problem.
Keyword Movement
| Keyword | Before |
|---|---|
| avoidant attachment style therapy | #28 |
| communication breakdown marriage | not ranked |
| post breakup recovery coaching | #22 |
| remarriage coaching program | #38 |
Representative results based on comparable engagements.
YMYL scrutiny nearly stalled the whole content layer.
A March core update briefly dropped several problem-area articles because the author byline and credentials were missing. I added proper author schema, credentials pages, licensed-clinician review lines on every article, and rankings recovered inside eight weeks and then compounded.
The podcast still fills the top of the funnel, but the site now converts on its own. That was never true before.
Client name changed for privacy.
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What happens next
Typical engagement: 6-9 months. First deliverable in week 1: a full technical + content gap audit with a prioritised 90-day roadmap.