Category Search Dominance for a Home Gym Equipment Brand
Home gym equipment SEO case study: capturing category search demand and strengthening market position for a Shopify fitness equipment brand.
Rep Fitness
A home gym equipment and fitness brand on Shopify, known for strength and conditioning gear for garage and commercial gyms.
Industry
Home Gym Equipment Brand
Focus
National SEO
The Challenge
Non-brand strength and home gym queries were dominated by marketplaces and heritage manufacturers, blocking REP from converting rising home-gym demand into organic revenue.
Rep Fitness
Amazon resellers and commercial gym incumbents owned the category SERPs.
The Strategy
Buying guide hub
Built a comprehensive buying guide hub for power racks, barbells, and home gym packages, capturing research-stage intent that marketplaces skip.
Review snippet schema
Applied review, product, and aggregate rating schema across the range so PDPs earned visible star ratings and CTR in competitive SERPs.
Video search optimisation
Optimised product and setup videos for video SERPs and YouTube search, capturing buyers who research equipment on video first.
Category architecture overhaul
Restructured category pages around how lifters actually shop - by lift, space, and goal - instead of internal product taxonomy.
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