Union Cowork Local SEO Success
Company Overview
Union Cowork provides flexible coworking spaces and office solutions for professionals, startups, and growing businesses. They needed to improve their local SEO presence to attract more members to their locations.
About Union Cowork
Union Cowork offers a variety of workspace solutions including hot desks, dedicated desks, private offices, and meeting rooms. Their spaces are designed to foster collaboration and productivity while providing all the amenities modern professionals need. They have multiple locations serving different communities.
Services Performed
Local Search Visibility
Membership Inquiries
Google Maps Ranking Boost
Our Solutions
Multi-Location GMB Strategy
Optimized and maintained Google My Business profiles for each location with unique photos, posts, and Q&As.
Location-Specific Landing Pages
Created detailed landing pages for each coworking location highlighting unique amenities and neighborhood benefits.
Virtual Tour Integration
Implemented 360° virtual tours on Google Maps and website, increasing tour booking by 125%.
Community Content Strategy
Published neighborhood guides and local business spotlights to build community connections and local relevance.
Project Timeline
Multi-Location Audit
GMB audit for all locations, citation cleanup, and local SEO strategy development.
Multi-Location Audit
GMB audit for all locations, citation cleanup, and local SEO strategy development.
Location Optimization
Individual location pages created, virtual tours implemented, and review generation campaign launched.
Location Optimization
Individual location pages created, virtual tours implemented, and review generation campaign launched.
Community Building
Local content strategy, community partnerships, and ongoing optimization achieved 250% visibility increase.
Community Building
Local content strategy, community partnerships, and ongoing optimization achieved 250% visibility increase.
Detailed Results
Tour Bookings
28/month
82/month
GMB Views
15,000/month
52,500/month
Membership Inquiries
45/month
130/month
Average Rating
4.1 stars
4.8 stars
Our Approach and Strategy
We implemented a comprehensive local SEO strategy targeting each of Union Cowork's locations. This included optimizing individual location pages, managing Google My Business profiles for each location, and building local citations. We also created location-specific content to attract nearby professionals.
Challenges
Multi-location businesses face unique SEO challenges in managing consistent information across all locations while also differentiating each space. Union Cowork needed to compete with other coworking spaces in each market while building a cohesive brand presence online.
"Managing SEO across multiple locations was overwhelming before Incrementors. Now each location ranks in the top 3 for coworking searches, and our tour bookings have tripled."
Marketing Director
Union Cowork