How to Rank on Claude

What Claude Rewards

• Substantive long-form content with a clear argument, not padded word count
• Original data, methodology, or first-hand experience others don't have
• Accurate, carefully qualified claims — no overreach
• Clear document structure with logical headings that map the argument
• Author expertise made visible: credentials, experience, and who wrote it
• Official documentation and primary sources over aggregated summaries

1. 1

   Publish something only you could publish

   Original data, your own client results, or a documented methodology. Recycled industry commentary rarely earns citations here because a hundred sites already say it.

2. 2

   Qualify your claims precisely

   'Often', 'in our experience', and stated conditions perform better than absolute statements. Overreach reads as unreliable and reduces the chance of being used.

3. 3

   Structure the argument, not just the page

   Headings should map a line of reasoning someone can follow, not just break up text for skimming.

4. 4

   Make the author real

   Named authors with visible credentials and experience, marked up properly, so expertise is machine-readable rather than implied.

5. 5

   Depth over cadence

   One genuinely thorough piece per month beats eight shallow posts. Recency matters least here, so there's no penalty for taking longer.