LET’S GET STARTED
- 1 What Is Website SEO Testing?
- 2 Types Of SEO Testing
- 3 7 Ideas To Run Test On Your Website
- 4 Tools For Website SEO Testing
- 5 Conclusion
- 6 FAQs
Website SEO testing could be very beneficial for you if you wish to make some changes to your website and want to find out which changes are working in your favor and which are not.
You can start by trying metadata, heading tags, and many other things to improve the Search Engine campaign.
Also, it should not drain your whole marketing budget. We have some free tools and an easy-to-follow guide.
To achieve the top rankings in SERP, you will have to test multiple things and get to the point which is working in your favor.
In this guide, you are going to learn 7 Supreme Practices For Website SEO Testing.
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What Is Website SEO Testing?
SEO testing on website is a way of evaluating the best practices for your website rankings in SERP. it is a continuous process of making changes and evaluating the outcomes that they have brought.
Basically, in this process, you will find out the ways to improve your SEO strategy. To test the website SEO, you apply various techniques like a split test, or A/B testing to know what is working better.
However, there are various types of SEO testing. Let’s discuss them further.
Types Of SEO Testing
There are mainly 3 types of SEO tests that you can implement on your website.
SEO Serial Testing
SEO serial testing is like changing your website pages all at once and then waiting for the outcomes. However, it is not recommended due to mainly two reasons,
- What if the SEO strategies that you implemented on all the pages and it fails? In this situation, it will fail your whole website as you would have to change each page of your website.
- The whole process is quite time-consuming. It takes a lot of time to apply this testing and then takes a lot of time in reverting back the changes.
SEO Time-Based Testing
SEO time-based testing is like making changes on one page of your site and then waiting for it to show results. However, this type of SEO testing is also not recommended because it is not a good idea to wait for such a long time and see what happens with the page.
In the A/B testing phase, you create some variants of the pages and then check which page brings you higher results. And then, finally, modify your whole website according to the web page that brought results.
This type of testing is highly recommended due to following reasons.
- Even if the changes negatively affect your website SEO, they will impact only some pages of the website.
- The whole process is not time-consuming.
This is the right SEO testing approach.
7 Ideas To Run Test On Your Website
So, now you have an understanding of the basics of website SEO testing, now let’s cover some specific topics. Following given are the main 7 ideas to run tests on your website.
Test Your Title Tags
Well, I personally don’t think, I need to put effort into explaining the importance of Title tags in SEO. of course, Title tags are an important part of SEO as this is the very first thing that a user sees when he visits your site.
Many people does this mistake by optimizing their title tags for Google bots and flooding them with keywords. Rather, they should be optimized first for humans and your visitors.
Make your Meta tags worthy of clicks. When you have appealing and actionable Meta tags, your website will automatically start getting clicks even if it is below the first page of SERP.
And ultimately, this traffic boost will get you a higher ranking in SERP as more traffic signals are Affirmative to Google about your website.
Check the example below:
Can you tell, which Meta title is more appealing? Of course, the second one. right?
However, you can judge your Meta tags as per the CTR that it brings. This must be done to get to know how much improvement the new meta tags have brought.
Make them more compelling by adding some special characters like brackets, dashes, colons etc to make them stand out in SERP and then check the results.
Experiment With Social Buttons On Your Website
Do you understand why these social buttons are there on the website?
They are there so that one can share them on social media platforms when he likes them.
People do share blogs on social media when they truly like it…. So, why can’t make them share yours?
And the best part about this is, when people share your blogs, it signals to Google your credibility and trustworthiness.
But the problem arises when you don’t have such buttons on your website. Then it is a problem. Because pages without comments and social share signal negative to Google about your website.
With the help of website SEO testing, you can apply two different types of social share buttons on two different pages and check out which page is generating high results.
Play With Internal Links (Restructure Them)
You must have known that internal links are just a great way to make search engines understand what your content is all about. Of course, then why would 42% of SEO experts spend so much of their time building internal links? It is one of the ranking factors.
It is the best way to move your reader to the next blog if he is liking the current one.
Here, you can use SEO testing to check where should you place the internal links, what anchor test is used to be linked, or how many internal links should be there on your page.
You can check out these things with your website SEO testing.
Change The Header Tags
Do you remember what we discussed in the Title tags? Title tags are extremely important. We learned that Title tags are important to make the user click on the website. The same thing goes here with the header tags.
It is the first thing that a user sees. It leaves the first impression on the user. Make it a great one.
If your H1 is enough appealing, you can make the user spend time on your website.
Here is how you can change the header tags:
- Add power words in your heading tags – Exclusive, Ultimate
- Show limited time – Now, hurry
- Show something new – latest, new
You can perform A/B testing here with these exclusive words and see which heading is performing better.
Remove Dates And Numbers From The URLs
It is suggested by a lot of SEO experts – Not to add dates in URLs. it is suggested that dates in the URLs may create some difficulties in the way of indexing.
Harsh from Shoutmeloud says that “removing dates from URL structure helped his search rankings.”
According to SEO writer Nathaniel Tower, the test raised the traffic by 30%.
So, avoid using numbers in your URLs as much as you can!
See the example below:
Here is a title pf one of my blog:
Now, check it URL:
You must understand that not all contents are evergreen, some needs to be changed over time, keywords need to be added, content needs to be upgraded, images need to be added and a lot of things need to be done.
In such cases, if you use Dates in your title, it will definitely affect your website SEO negatively.
Suppose, you have written content in the year, 2021 and now, you updated that content in the year 2022. But in the URL you have mentioned the year 2021, then it is going to negatively affect your SEO.
Play With Your Content
Do you know Google rewards websites with content diversification? A website that has diversified content can get higher rankings in SERP.
You can take the example of Hubspot, Hubspot saw a growth of 106% with changing its content. However, if you are thinking, you can simply add some more visuals and you will get the results that you are looking for, then you are absolutely wrong.
You must have various types of content on your website, like, Videos, images, podcasts, infographics, blogs, and many other things.
Here, you can perform a split test on it and find out which type of content is working for you.
Images are the best way to get attention from your targeted audience. They do their job at best as long as they are optimized.
With the help of SEO testing, you can simply avoid mistakes. With SEO testing, you can check what size, placement, and sharpness work for your visitors.
Perform website SEO testing to know what images you need to add to your website.
Tools For Website SEO Testing
You have got an idea about how you are going to run a website SEO test on your website, but along with this, you would also need some tools that will help you analyze results and create a further SEO strategy.
Check out some Free SEO testing tools:
Google Search Console
Google search console has a number of tools available in it to help you analyze your website. You can use the tool to analyze the results after you perform a split test.
If you are new in business, GSC can help you conduct initial SEO analysis and even update your SEO strategy.
You can monitor your website performance and then optimize it later.
Google Analytics is also a free tool provided by Google to analyze their website. It has a paid version as well. But you can measure your website results with Google Analytics free version as well.
Mainly, with Google Analytics, you can measure how the Users are behaving on your website.
Hubspot Website Grader
This is the free tool provided by Hubspot. However, it also has a paid version as well.
You just have to simply submit a URL from your side and the tool will give you a complete analysis of your website.
With this Hubspot Website Grader, you can:
- Check website performance:
- On-demand support
- Improve specific website issues
- Optimize for mobile
- Boost web security
Website SEO testing is an important process when it comes to improving your website performance. In the blog, you have understood all about website SEO testing. Learned how can you perform SEO testing and the tools that will help you to execute your plan.
This blog must have answered all your questions regarding website SEO testing.
If you have any doubts or queries, you can comment down below in the comment section and I am gonna reply for sure!
1. What is SEO Checker Tool?
The contextual or technical aspects of the website, such as on-site, off-site, and competition analysis, are presented and reported by SEO analysis tools.
2. How to check a website’s SEO performance?
Conduct a thorough investigation to learn the status of a website’s SEO. Examine the website’s general technical health, on-page optimization, keyword rankings, the effectiveness of content optimization, and backlink profile.