LET’S GET STARTED
- 1 Real Estate Marketing Strategies
- 1.1 Run Email Marketing Campaigns
- 1.2 Create An Attractive Website
- 1.3 Hire An SEO Specialist For Your Website
- 1.4 Run Paid Ad Campaigns On Social Media
- 1.5 Run A Referral Program
- 1.6 Make Yourself Stand Out Of The Competition
- 1.7 Hire Drone Photography Expert/ Real Estate Photographer
- 1.8 Hire A Great Content Writer
- 1.9 Use Local Images To Show To Your Customers
- 1.10 Have Your Page/Profile On Real Estate Sites
- 1.11 Create An Attractive Business Card
- 1.12 Submit Your News Articles To Local Publications
- 2 Conclusion
The Real Estate Industry has been quite saturated for the last two decades. So, it is going to be too difficult for Real Estate firms to compete in the highly competitive industry.
A study found that 73% of buyers interviewed only one real estate agent while searching for their home.
According to that same study, it is quite important to raise awareness and get in front of the consumers.
That is why a thorough understanding of Real Estate Marketing strategies is essential for anybody working in the industry.
Below, I have discussed some top Real Estate Marketing tips to promote your business and grab the whole market.
No matter if you are just a newbie in the real estate industry or you are an experienced one, these techniques and strategies are going to work in your favor.
Real Estate Marketing Strategies
Run Email Marketing Campaigns
The first question that arises is; what is Email Marketing? And how to conduct email marketing?
Email Marketing is when you try to commercially broadcast your Email Messages to your “Email Subscribers” or those who have deliberately given their data to you while “Subscribing To Your Newsletter”
Email Marketing is the easiest way to keep your customers informed, engaged, and it also helps to increase sales.
There are mainly two types of Email Marketing:
1. Promotional Emails Marketing
2. Informational Emails Marketing
1. Promotional Emails Marketing
Promotional Emails are used to promote the new product or service that you launch. This type of Email Marketing are only used for promotional purposes.
Like, you can promote a New Product Launch, an Ebook, or a Webinar.
This campaign consists of sending 3-10 emails per week.
2. Informational Emails Marketing
Informational Emails are used to stay connected to your audience, to share pieces of news related to your business, and also to share the achievements of your business.
As Ann Handley says, “focus on the letter aspect. Imagine you’re writing a one-to-one letter to your subscribers about something that interests them”.
You can choose any type of Email Marketing according to your budget and needs.
Create An Attractive Website
Before the consumer purchases any product or service, he will search for it online.
Firstly, he will search for that product or service on Google, and when he find any relevant information about the product or service, he will purchase it.
This is what we call a Purchase Decision.
It is also believed, 93% of Business Purchase Decisions start with a search engine.
According to the studies, if you don’t have a website, you will be able to serve only 7% of the consumers in the market.
And that’s how you’ll miss the majority of your potential customers.
In today’s world, the consumer searches for your Online Presence, your Professionalism, and how much you are active on social media.
That means, if the user or consumer searches for your brand online, it will not have a good impact if you don’t have any online presence.
That simply means you need to create an Attractive Website to grab customers’ attention towards your brand.
Now, let’s discuss how you can make your website attractive
A) Real Estate Themed Website
Your real estate website must start with a Real Estate Theme. You would want your website to reflect your business.
Your website theme should be able to display information about your brand, your property listings, and property images.
B) Profiles Of Area
The visitors that come to your website to see properties, are not only coming to see the house but also for the neighborhood.
So, make sure your website represents the images of the specific neighborhood and community they want to purchase property from.
C) Section Of Trust
You must give your visitors reasons to trust you! It is one thing to bring customers to your website, but it’s another thing to keep them there.
The best thing you can do to keep up with your visitors is to have some space for your customer testimonials, showcase your network, and other items that make your visitors trust your brand.
D) Agent Profiles Testimonials
Your agents are the ones to represent your brand in society. They are not just the brokers but the relationship builders.
Your website should have a space for the ones who help buyers and sellers get to know each other.
E) Add A Calculator
You can also add this type of Mortgage Calculator for the benefit of your website visitors.
Image source: nobedrooms.com
Creating a website for your Real Estate Business will show your potential clients what you are going to offer and what you are capable of.
Also, update your website regularly.
Hire An SEO Specialist For Your Website
The first question that might be coming to your mind is; what does an SEO specialist do? and, how is it going to help me in my business?
Well, to know all the answers, you first need to go through this topic.
SEO specialists are the professionals who use their research and analysis to improve the ranking of your website on a particular keyword.
First, they research for the most popular keyword for your business and then help the search engines find your website and display that to the users.
They work on developing optimization strategies along with keyword research for new SEO keywords for the use of the company’s website and other materials.
They also work on generating high authority backlinks for your website. It is their job to derive the desired results.
With the help of an SEO specialist, you’ll be able to grab the largest audience on your website.
Run Paid Ad Campaigns On Social Media
Social media is the second biggest platform for your business to grow. It’s a quite useful tool to stay in touch with your customers and buyers.
Social media is also useful in showing listings to your customers and growing your brand.
Your beautiful posts and images could reach a number of people. And with the paid ads campaign, you will rock on social media.
As the paid ad campaigns allow you to pick a selected target audience, post type, your budget, and the duration of your promotion.
Social media ads campaigns allow us to select all those things, unlike TV, radio, or newspaper advertisements.
Related Article: What is Better: Google Ads vs Facebook Ads
Run A Referral Program
Referral programs are the best when it comes to marketing. Many companies and brands around the globe are using this technique for the promotion of their brand.
Basically, a referral program is a strategy a business uses to reward their existing customers for referring their product or service to other people.
It is the least expensive marketing technique that you can use to grow your customer base.
Referral programs always work because ‘Word Of Mouth’ is always effective when it comes to marketing.
In fact, 92% of consumers say they trust referrals from their peers, and 74% say word of mouth is a key influencer in their purchasing decisions
Source: 7 Steps to Launch: How to Run Your First Referral Program
You must follow the advice given by Jeff Bezos:
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”
In the referral programs, the company pays some amount of the money to the existing customers in exchange for bringing each customer.
This is the same technique Google used when it launched its first online payment application i.e. Google Pay.
You can see in the image above that Google Pay gave 100 referral rewards points for inviting new users to Google Pay.
Benefits Of Running A Referral Program For Your Business.
A) Referrals Are Trustworthy
People easily trust referrals because they come from authentic sources. People easily trust their family, friends, and colleagues.
When such people recommend something to them they are more likely to do that.
A study claims that people are four times more likely to buy when referred by a friend.
B) High Marketing Reach
By choosing referral marketing, you increase the outreach of your brand by using your customers as brand advocates.
There is no limit to marketing in referral programs as people have diversified groups.
C) Improvement In Customer Retention
People who participate in your referral programs are more likely to stay your customers.
Customer acquisition is much more expensive than customer retention.
One of the best benefits of referral programs is that it reduces the customer acquisition cost.
D) Increment in Engagement
A client who refers people in his contacts is more likely to visit your website or your online platforms to collect his rewards.
That’s how he himself and others are more likely to get engaged and increase your engagement rate.
Make Yourself Stand Out Of The Competition
For being different and having an outstanding identity in the market, you first need to stand out from the competition.
You need to find out what you can do which is different from your competitors. What can you do that your competitors are not even thinking about?
This is where you need to bring your creativity out and think out of the box.
You can do many more things to stand out of the competition, like
1. Give classy customer service.
2. Do outstanding marketing and branding.
3. Build your strong Online Presence.
4. Have a reward for your Loyal Customers.
5. Have your USP(unique selling proposition)
6. Be innovative
7. Give your customers an offer they can’t avoid.
Hire Drone Photography Expert/ Real Estate Photographer
For capturing real estate photos, one must hire a drone photography expert.
Taking shots of the entire house from the top takes lots of skill in photography.
That’s why you will need a drone photographer expert to click some awesome shots for your gallery.
And why not, after all, “a picture speaks a thousand words”
You can use all those photos on your website to show to your visitors.
And your videos can also be used as a virtual tour to your customers.
There’s a reason why professional real estate photographers are there
A) 90% Of Home Buyers Search Online Before Buying An Home
This data is absolutely true. Your potential customers use search engines before buying any property. So if you are not present there with high-quality images, the chances are you will miss the lead.
“First impression is the last impression”
B) Faster Selling
Posting pictures with a professional DSLR sells quicker. Properties in the $400,000 level sold 3 weeks faster on average.
Source: Redfin’s study
When you use a professional photographer for your real estate photography, it represents your professionalism towards your job and creates a positive impression on your audience.
D) Build Your Brand
When you work with professionalism, you are also investing in your brand. Therefore, using professional photographs can also help you build your brand.
Hire A Great Content Writer
Don’t underestimate the power of words. The way they present things through words is simply amazing and cannot be underestimated.
Content writers help in increasing traffic, dwell time, and attracting people through the power of their words.
Also, a great content writer helps the website in gaining high ranks in Search Engines which ultimately benefits your business.
So, hire a skilled content writer.
They will give you content that will help you grab the whole audience from the market.
Reason To Hire A Professional Content Writer
A) Get Desired Results
Professional content writers get results. They are not only good at writing but also know how to pick the intent of users.
The goal of a content writer is to make your visitors take action on your website. It is his job to have conversations with visitors and get desired results for your business.
B) Improves Your SEO
A professional content writer writes while keeping the keywords in his mind. He knows which keywords are suitable for what content.
72% of marketers say that relevant content creation was a major key to their success.
C) Helps In Content Marketing Strategies
Content writing is more than just writing.
A professional content writer can help you in making and implementing content marketing strategies.
They offer value to the target audience.
Use Local Images To Show To Your Customers
Now, there is one more thing that you need to understand is, you are not only selling the property or house but also, a whole town or area.
When people purchase the property, they not only think about the house they are going to purchase but also about the society they are going to live in. also, about the neighborhood.
All these things matter when you are selling a house.
That means you will have to think about all those things.
With high-quality, attractive images of local town landmarks and familiar sights, you can show off beautiful local and neighborhood images to your customers.
Have Your Page/Profile On Real Estate Sites
It is one of the best real estate marketing tips because if you are dealing in the real estate industry, you must have a profile on Real Estate Sites.
Some of the most famous sites of real estate are;
1: Prime Location – Find Your Dream Home
2: Property Portal – the UK and International Real Estate
3: Global Listings
4: World Properties: Home of the Best Agents
5: On the Market
You can use all these Real Estate sites to promote your brand.
Especially on Zillow. Zillow is one of the most famous websites for the Real Estate business. You can upload pictures of the rooms of the houses you want to sell or rent.
Image source: www.zillow.com
Zillow has 188 million monthly viewers that provide the opportunity to showcase your rooms and house to millions of people at a time.
Your business profile on Zillow allows you to share your listings of the houses and rooms with millions of people, connect with potential audiences, and increase more buyers to your profile.
Create An Attractive Business Card
Because now you are a business owner, you must have attractive business cards for your business.
Business cards could be so much beneficial in many ways like;
1. It is an affordable way to promote your business.
2. It is quite easy to distribute and display
3. It will be easier for people to remember your business and Email address.
4. It leaves a professional impression on the other person
5. your customers will remember you subconsciously.
Submit Your News Articles To Local Publications
Many businesses have tie-ups with the local newspapers. Because they want to target the local audience.
And, they know they can easily target them through the newspaper as almost everyone reads the newspaper.
You should advertise your rooms and houses in the local newspaper.
Think about the exposure you’ll get through Local Publications. When your audience finds anything relevant to their needs, they will contact you for sure.
Here are some creative Real Estate Marketing Tips mentioned above. You can use all these tips and tricks to gain more exposure and target your audience.
All of the tips are absolutely practical and applicable in real life, which is also very easy to follow on a daily basis.