LET’S GET STARTED
- 1 What Is SEO Reputation Management?
- 2 Does Online Reputation Management Affect Search Engine Results?
- 3 A Lesson Learned By Domino’s
- 4 SEO Reputation Management Tips
- 5 SEO Reputation Management Tools
- 6 Conclusion
- 7 FAQs
Do you know it takes less than a minute for an online visitor to form first impressions of your brand…?
And, of course, which must be great!!!
The excellent reputation you create builds brand value and drives sales.
People who don’t even know your brand, create an impression about your business just by looking at your reviews.
See… it’s all about your SEO reputation management.
That’s why you must put all of your energy and vibes into creating a positive reputation…
But… what if your business gets a negative hit to its reputation?
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Well, no worries! A negative hit will never be able to affect your brand if you manage the effects on the reputation of your company.
In this guide, I am going to talk about SEO reputation management and why is it important.
Along with that, I will provide you with some of the strategies that you can apply to have a positive SEO reputation for your brand.
So, let’s get started:
What Is SEO Reputation Management?
SEO reputation management or ORM is the strategy that business owners use to manage the reputation of their brand in SERPs…
This involves keeping an eye on the brand mentions and addressing the negative feedback so that, it may not harm your brand’s reputation.
The main goal is to protect the image of the company.
OK, I know what you’re thinking:
But, how is it done?
It will be done with the help of a tool called SEO (Search Engine Optimization).
From blog posts, and review sites to press releases and social media… all will help you in maintaining the reputation of your brand.
Does Online Reputation Management Affect Search Engine Results?
ORM or SEO reputation management directly affects search engine results.
It functions as various tools at once.
Online reputation management helps your brand protect against PR crises.
And, do you even have an idea that 60% of the businesses have faced PR crises…?
You could be one of them too…
But, no worries! SEO reputation management can help you come out of these crises by boosting brand awareness, visibility, and reputation.
It is the process that involves several things:
- Continuously monitoring all the mentions and addressing the negative reviews.
- Building a strong and positive image of the brand in SERP.
- Repair the damaged reputation.
A Lesson Learned By Domino’s
You might be wondering: why am reciting the story of Domino’s…?
Well, I am showing you this example to convey some of the facts to your mind.
I can explain…
Domino’s was quite famous during the 80s.
It grew its dominance becoming the most successful brand of that time.
One of the most disastrous incidents happened with Domino’s in 2009 that the whole United States must have remembered.
The two employees of the shop in North Carolina did some disgusting thing with the food.
The video went viral.
People lost their appetite for Domino’s. The brand lost the trust of its customers. People even doubted their hygiene.
But wait, there’s more!
This event affected their rankings in Google SERP. Most of the pages were hit down because of that video controversy.
See the graph above… it shows the clicks declined on the terms.
You might be wondering:
But… why the hell am I showing you this?
Well… there are some facts that we should not forget and this incident will always keep you remembered.
Facts That You Should Remember:
- 92% of the customers read online reviews.
- 72% of customers trust the reviews just as personal recommendations.
- 75% of brand value is dependent on the business’s reputation.
SEO Reputation Management Tips
Do you know, 97% of business owners claim that reputation management is one of their important marketing strategies?
I hope the data I have provided above is enough to tell you the importance of SEO reputation management.
So, now let’s get started with the tips:
Keyword Research For SEO Reputation Management
When it comes to SEO reputation management…
You just can not avoid the process of keyword research.
A high reputation requires a good selection and implementation of keywords.
You might be wondering:
We apply this technique in SEO to drive organic traffic to our website.
Yes. that’s true!
But… keeping your focus on keywords can help you enhance or maintain your SEO reputation.
Want to know how?
I can explain…
To get more traffic, to improve CTR, and prevent the loss of customers… you must know your customers’ viewpoint when they search for your brand.
For example, check out what kind of content appears when a user searches with the keywords relevant to your business.
Check out if the content appears is positive or negative when the user searches for that particular keyword.
Now, you might be wondering:
How do I get started with keyword research?
Well, you must start the keyword research with your brand name and relevant phrases along with the location where your brand is situated.
Or, the best place to find keywords is your Google Webmaster…
The tool is a gold mine of keywords.
Find out on which keywords the negative content is appearing for your brand.
But wait, there’s more!
After you have conducted this initial keyword research… there is one more important thing that we need to do…
So, here’s the magic:
Your ultimate goal is to eliminate all negative content that is appearing on the 1st SERP page on your most popular keywords.
You must make the first page results filled with positive or neutral results.
Read More: 11 Best Keyword Research Tools In 2022
Create New Pages And Update The Existing Pages
But… why the hell am I showing you these pages? And, how’s this related to Reputation management?
I would like you to read the titles of these pages again…
And, I hope you will understand why it is important to create a new page for SEO reputation management.
And when I search it on Google I found one of these pages ranking on Google SERP.
Which ultimately helps me in building my reputation online.
You can also create such pages and make them rank on Google.
You must have won some awards. Just create a page about your awards & achievements and it will help you build the reputation of your brand.
Authoritative Link Building
Let me start this point with an example….
Here is a website that published our PR and provided a backlink as well.
This is the page
And this is where they have provided us a backlink…
Which of course, helps us in building our reputation in the eyes of viewers.
Here are some of the ways you can generate links:
You can go with the guest posting on others’ websites and get a backlink for your website.
Basically, it’s an act of writing content for others’ websites as a guest and getting a backlink for your own.
Usually, the same type of content is written within the same industry to attract traffic to your own website.
HARO – Link Building
Or, you can go with HARO to build links. It is a platform where you can answer the query as a “reporter” and people who like your answer will use your answer in their website content by giving you a backlink.
I have personally used HARO for the last 1 year…
And, these are my all-time backlinks…
Read More: 11 Unbeaten Link Building Tools To Win SEO
Optimize Your GMB
This is one of the most crucial things, especially if you have a local business.
Your GMB also represents your business.
While optimizing the GMB, you must follow the local SEO checklist as well.
Anyone who is searching for your business online will get to see the GMB on Google as well…
Want to know the best part?
The GMB will also include all the information about your business relevant to the user.
Which, of course, builds trust and credibility.
They have your brick-and-mortar address along with the phone number they can contact in a given period of time.
These are enough to gain trust and maintain the reputation of your brand.
Don’t forget the main goal of SEO reputation management is to outrank the negative results over the positive ones.
The free tool provided by Google allows you to add photos, write business descriptions and add posts.
Use all of its features to make the users contact you.
And this is exactly what you want.
Here is how you can build your brand’s reputation by following the checklist to optimize the GMB.
Respond To Reviews, Comments, And Messages
This is the best way to manage your SEO reputation.
If you reply to reviews timely… people will take it as a positive point.
Do you know, 85% of customers trust online reviews just as much as they’d trust a friend’s recommendation?
Replying to the reviews is an art and you must perform it well. Because real client reviews are proven to affect the site rankings.
Search Engines acknowledge this and gift you with higher rankings in SERP.
If you get any positive reviews or feedback, reply with ‘Thank You’ and positivity & gratitude.
And, if you receive any negative reviews or feedback, acknowledge and improve it.
This will definitely improve your reputation.
SEO Campaigns For Other Properties
The best way to start this is,
First of all, Google your brand name and check out the results of the first 3 pages.
Then, check out what properties are ranking on…
And, optimize them directly or indirectly if you are not the host of the property.
Now, you might be wondering:
How would I do that?
The answer is simple… ensure the title tag, H1, alt text, and meta description are alright.
And most importantly, include your address if you are a local business.
Optimize Your Social Media Profiles
The reason why I am asking you to optimize your social media is that the social media uses its domain authority to rank in SERP…
So, you must optimize your site for branded keywords.
Claiming and optimizing your social media profiles will help you push down the negative results on SERP.
Here are the profiles that you must optimize:
Linkedin: You must optimize your Linkedin profile as it is a critical part of any business. Post long-form articles on Linkedin to reach out to a wider audience. Post original content along with your brand name. This will help you push down the negative results.
Twitter: Twitter is the best platform to get feedback from your customer. Post often with valuable keywords of your brand. Do you know that tweets also show up in Google SERP?
Facebook: You can also use Facebook and post often to attract followers and boost your presence in SERP.
Instagram: Instagram is one of the best platforms for B2C businesses. The key to Instagram’s success is using appropriate hashtags.
So, choose them wisely to fill up the SERP with positive results.
YouTube: You must create your brand’s youtube channel and create videos to pull down the negative video results that you may have in SERP.
SEO Reputation Management Tools
Here are some of the SEO reputation management tools that you can use now to manage your SEO reputation.
Google Alerts is a free tool provided by Google. You can simply enter your company’s name along with the niche you want to get alerts for.
The tool will get you an email notification when a new article or post about your company is published on.
Social mentions is a great tool that helps you track your brand’s mentions on different social media channels. The main reason why this tool is recommended is that it has access to more than 80 sites.
The results of this tool will be amazing.
SEMrush is a keyword research tool that will also help you monitor backlinks, mentions, and sentiment scores.
The tool will allow you to use it for free for some time but, in the paid package, there are some more tools are available.
So, this was the ultimate guide to SEO Reputation Management that would help you manage your brand name.
If you just simply follow these tips, you can easily manage your SEO reputation.
The story of Domino’s has shown how much people care about the brand’s name.
It is extremely important to even if you are dealing with negative results about your brand in the SERP.
If you have any doubts or queries, you can simply comment down below in the comment section and I will get back to you as soon as possible.
I am always ready to help.
1. How does SEO support online reputation management?
The main goal of SEO reputation management is to pull down all the negative results that may have been generated about the company in SERPs.
This includes optimizing all the online platforms of your company.
2. How to check a company’s reputation?
This is very simple to do. You just need to search for the company’s name in Google and check the results for 3 pages. Check out if you have found any negative results.
Or, you can check reviews on the sites like glassdoor, mouth shut, ambition box, and many more other sites.
Check out what other people and clients are saying about the company.
3. What are the types of reputation management?
There are mainly 4 types of SEO reputation management and those are, Attacks, Suppression, SEO, and Social Media.
4. What do online reputation management services do?
Online reputation management is about performing SEO and optimizing the Digital Content to dominate the SERP with positive results for the brand.
So, if somebody searches for your company name, they will see positive results.
5. What are the benefits of reputation management?
Here are some of the benefits of reputation management:
- It boosts the sales and revenue of the company
- It builds credibility and trust
- Improves visibility
- It generates good business insights