Looking for a tools to achieve better SEO results in SERP? Then look no further than our guide.

Here is the Power pack

List of 200+ SEO tools with both free and paid options.

Technical SEO Tools

1. ALL IN ONE SEO PACK

Helps with: Technical SEO
Price: Freemium

All in One SEO Pack is a unique and easy alternative to the Yoast SEO plugin for optimizing blog posts and pages for search engines like Google.

Official Website: https://wordpress.org/plugins/all-in-one-seo-pack/

2. SCREAMING FROG SEO SPIDER

Helps with: Technical SEO
Price: Freemium

Use Screaming Frog for a complete audit pack of SEO related errors in your site like improper use of meta tags, 404 errors on the website, duplicate heading tags, missing image alt, etc.

Check the official YouTube video tutorial here.

Official Website: https://www.screamingfrog.co.uk/seo-spider/

3. SEMRUSH

Helps with: Technical SEO and Keyword Research
Price: Free tools available, prices for full paid version start from $99.95 per month

If your competitors are ranking way better than you in the search results, then SEMrush can be a good consideration in 2020. SEMrush comes with features of finding best advertising opportunities for your business faster than your competitors. This is the complete SEO software used by professionals to analyze keywords competition. It offers a superior balance between insights, information, and tools that go past just data to really assist you with improving your digital marketing efforts.

Official Website: https://www.semrush.com/

4. BRIGHT LOCAL

Helps with: Technical SEO, Rank Tracking and Backlink Analysis

Helps with: Technical SEO, Rank Tracking and Backlink Analysis
Price: Paid

BrightLocal is an integration of all your local SEO tools into a single, reliable platform that has all your bases covered. It gathers all the local SEO data you need, such as organic traffic, maps, and search rankings as well as reports like Google Local audit, competitor benchmark, on-site SEO, and off-site SEO to help you increase the visibility of your business on the web and attract more local consumers.

Official Website: https://www.brightlocal.com/

5. BING WEBMASTER TOOLS

Helps with: Technical SEO, Keyword Research

Bing Webmaster Tools offers a user-friendly interface to maintain multiple websites from a single account. It comes with features to analyze and optimize the visibility of your website in Bing – analogous to the Google Search Console (formerly Google Webmaster Tools) in Google. When you log in to Webmaster Tools, you’ll see a list of the websites you manage along with a snapshot of information about each, including clicks, impressions, pages indexed, and pages crawled

Official Website: https://www.bing.com/toolbox/webmaster

6. BOTIFY

Helps with: Technical SEO

Botify is the first unified suite of applications that helps your website optimize for Googlebot. It assist enterprise SEO stakeholders in each phase of the organic search process including technical SEO, content and real keywords.

Official Website: https://www.botify.com/

7. DEEPCRAWL

Helps with: Technical SEO

If you are looking for tools to conduct technical SEO audits, Deepcrawler data is simply the best available. It is one of the very reliable tools that has managed to build the most comprehensive website crawler in the market today

Official Website: https://www.deepcrawl.com/

8. DAREBOOST

Helps with: Technical SEO

Dareboost offers a website speed test with real browsers and advanced features. It’s strongest features are granular testing frequency, customizable network conditions (desktop and mobile), performance budget alerts, side-by-side comparison between tests, interactive performance graphs that provide metrics on both the user experience and technical performance.

Official Website: https://www.dareboost.com/en/home

9. BROWSEO

Helps with: Technical SEO

One of the most interesting tools that discloses your site’s appearance for search engine crawlers. Its best feature is its reduced browsing experience.

Official Website: http://www.browseo.net/

10. CLUSTERIC

Helps with: Technical SEO

A simple tool that comes with multiple features like, audit, keyword difficulty, domain comparison, competitive analysis, GSC connector, and much more.

Official Website: http://clusteric.com/

11. ContentKing App

ContentKing offers you proactive crawling to find issues through SEO Auditing and Monitoring

Official Website: https://www.contentkingapp.com/

12. Google Analytics

A Must-Use tool for any SEO that gives you an insight to valuable data that your business can use to monitor (and improve) SEO performance–from keywords to organic pageviews.

Official Website: https://www.google.com/analytics/

13. Google Mobile-Friendly Test

This is the tool that shows you if Google considers your page, mobile-friendly or not. If the tool says “no” then the page will be pushed down in the mobile search results in favor of similar pages from other sites that are mobile-friendly.

Official Website:
https://www.google.com/webmasters/tools/mobile-friendly/

14. Google PageSpeed Insights

PageSpeed Insights (PSI) tool provided by Google identify and reports on the web performance of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved.

Official Website:
https://developers.google.com/speed/pagespeed/insights/

15. Google Search Console

Google Search Console is a free and easy Google tool to monitor and troubleshoot your website’s appearance in their search results. It ensures Google can crawl and find your site. You can use it to find and fix technical errors, submit sitemaps, see backlinks, and request re-indexing of new or updated content.

Official Website: https://www.google.com/webmasters/tools/home?hl=en

16. Google XML Sitemaps

A WordPress plugin to create special XML sitemaps which will help search engines to better index your site. A versatile solution that gives you full control over which of your web pages are crawled. The plugin supports all kinds of WordPress generated pages as well as custom URLs. Additionally, it notifies all major search engines every time you create a post about the new content.

Official Website:
https://wordpress.org/plugins/google-sitemap-generator/

17. GTmetrix

A website performance analytics tool to analyze the performance of your website and provide you with a list of actionable recommendations to improve it.

Official Website: https://gtmetrix.com/

18. Microdata Generator

The ultimate Microdata is a local SEO schema markup generator. Just enter your basic biz info to structure your content using Microdata to help search engines process your pages to improve your website’s SEO

Official Website:
https://microdatagenerator.org/localbusiness-microdata-generator/

19. SEO Site Checkup

An SEO audit tool that offers an easy-to-understand and comprehensive set of SEO tools to help you understand your website from a search engine’s perspective.

Official Website: https://seositecheckup.com/

20. Yoast SEO Plugin

Yoast SEO is a well-known WordPress plugin that makes it easy for your site to meet the highest technical SEO standards. It offers a number of great features, including keyword optimization, readability check, page previews, duplicate content prevention, and other content insights. Though When you need a strong emphasis on suggestions/recommendations, it’s not a great fit.

Official Website: https://en-gb.wordpress.org/plugins/wordpress-seo/

21. Agency Analytics

Agency Analytics is one of the most budget-friendly reporting tools for agencies. It’s an easy to use tool for quality introductory/intermediate reporting for small to mid-sized agencies

Official Website: https://agencyanalytics.com/

22. EasyRedir

EasyRedir, one of the super-easy web redirection service to execute campaigns, migrate or merge websites, and embed links. All you need to do is, enter “To” and “From” URLs to get the DNS info from the tool to manage 100% of the redirects.

Official Website: https://www.easyredir.com/

23. Forecheck

Forecheck is a stand-alone program that analyzes sites of any size at extremely fast speeds. It helps to uncover issues that are affecting your Page #1 ranking. It also color-codes its reports so you know issues to be sorted on priority.

Official Website: http://www.forecheck.com/

24. Google Analytics Referrer Spam Killer

Google Analytics Referrer Spam Killer, one of the best spammy domains excluder. You just need to pick a filter from 35+ filters offered and these filters will exclude traffic coming from spambots.

Official Website:
https://www.adwordsrobot.com/en/tools/ga-referrer-spam-killer

25. Rank Math

Rank Math is an SEO plugin for WordPress that enables easy optimization of content with built-in suggestions, important SEO settings to attract more traffic to your website.

Official Website: https://rankmath.com/

26. Google’s Rich Results Test

The Rich Results Test is one of the effective tools used for validating your structured data, and in some cases, previewing a feature in Google Search.

Official Website: https://search.google.com/test/rich-results

27. HeadMasterSEO

HEADMasterSEO is the best redirect checker for testing bulk link redirections. Export redirects to the CSV report.

Official Website: https://headmasterseo.com/

28. Hreflang Tags Generator Tool

Smart and quick tool to bring out tag patterns to use in the multilingual and country versions of your pages.

Official Website:
https://www.aleydasolis.com/english/international-seo-tools/hreflang-tags-generator/

29. Kill Duplicate

Do evil people steal your content? It’s possible for them to outrank you. To proactively prevent this, Kill Duplicate scans the web for content thieves. Cool tool but needs some UX work. For example, the UX is confusing. And some of the copy is in French.

Official Website: https://www.killduplicate.com/en

30. LinkPatrol

LinkPatrol is a tool that analyzes inbound links to a website. It evaluates links and helps in removing spam links which could cause Google penalties or hamper the ranking of the web page. It monitors newly added links and keywords for their quality. Additionally, eliminates spam keywords which are present on the web page as well.

Official Website: https://linkpatrolwp.com/

31. Lipperhey

Lipperhey offers free website analysis, free keyword suggestions, free SEO analytics and free backlink checker.

Official Website: https://www.lipperhey.com/en/

32. Map Broker XML Sitemap Validator

It validates the sitemap of your site. The site double checks that the links in the sitemap work.

A site map makes sure Google’s crawlers can get to all the content on your site (and improve your rankings). Map Broker’s XML Sitemap Validator validates your entire map to make sure it’s working and even checks that the backlinks are working too.

Official Website: https://ipullrank.com/tools/map-broker/

33. OnCrawl

OnCrawl is a technical SEO platform dedicated to corporate SEO audits and daily monitoring.

Official Website: https://www.oncrawl.com/

34. Panguin Tool

Panguin SEO Tool is one of the best free Search Engine Optimization tools available in the market. It shows you the impacts and effects of all Google algorithm updates on your website.

Official Website: https://www.barracuda-digital.co.uk/panguin-tool/

35. Plugin SEO

A fast and free on-page SEO analysis tool. Provides recommendations to patch up any issues your page has.

Official Website: https://www.pluginseo.com/

36. Raven Tool

Price: 7 days free trail available, prices for full paid version start from $49 per month

Raven Tools is a cloud-based SEO tool, white-label marketing report and SEO auditing platform for media companies, agencies, freelancers and in-house marketers. It manages search engine optimization, social media conversations and online advertising campaigns.

Official Website: https://raventools.com/

37. Referral Ghost Spam Removal Tool

Is referral “ghost spam” messing up your Google Analytics data? Well this free tool quickly filters out spam bots by creating a segment in GA that ignores traffic from spammy websites.

Official Website: https://loganix.net/rst-lander/

38. Rel Nofollow Checkbox

This WordPress plugin lets you easily set links on your site as “nofollow”.

Official Website: https://wordpress.org/plugins/rel-nofollow-checkbox/

39. Screaming Frog SEO Log File Analyser

The latest tool from Screaming Frog is a log file analyser that allows you to combine log file data with any other set of URL data for meaningful analysis. With standard log file analysers, you’d have to export the log file data in to a spreadsheet and manually compare it to your sitemap’s URLs.

Official Website: https://www.screamingfrog.co.uk/log-file-analyser/

40. Search Analytics for Sheets

The Search Analytics for Sheets Add-On lets you retrieve data and create backups from the Google Search Console straight into Google Sheets. That includes data such as query, page, clicks, and other critical on-demand data from any of your verified websites. It also allows for unlimited backups of your sheets.

Official Website:
https://chrome.google.com/webstore/detail/search-analytics-for-shee/ieciiohbljgdndgfhgmdjhjgganlbncj

41. SEO & Website Analysis (WooRank)

SEO Analysis and Website Review by WooRank is a free Chrome extension that instantly provides a deep review of a domain’s on and off-site site data to give a complete picture of a website’s optimization.

Official Website:
https://chrome.google.com/webstore/detail/seo-website-analysis/hlngmmdolgbdnnimbmblfhhndibdipaf?hl=en

42. SEO Monitor

Use the SEO Monitor to conduct in-depth analysis of the top 20 SERP competitors for each campaign keyword and search engine. The SERP Change report provides a daily SERP snapshot with title and description, landing page(s), SERP indicators, and rank positions for the selected keyword for up to 20 competitors

Official Website: https://seomonitor.com/

43. Seobility

Seobility is an online SEO software for better website optimization and SEO monitoring. Optimize your website for better searchengine rankings.

Official Website: https://www.seobility.net/en/

44. Seomator

SEOmator is a website analysis and audit tool that enables SEO professionals to review performance of web applications.

Official Website: https://seomator.com/

45. SERPmetrics

SERPMetrics collects data from the top 100 keyword results for the preceding 30 days. The tool also provides an option to display additional results from more than just the top 100 keywords.

Official Website: https://serpmetrics.com/flux/

46. Simple Htaccess Redirects & Rewrite Generator

Use this simple tool to generate .htaccess code to permanently, 301 redirect one domain to another. The code generated is used to create SEO friendly permanent redirects.

Your website needs to be running on an Apache server with htaccess support enabled for these apache redirects to work.

Official Website:
https://www.aleydasolis.com/htaccess-redirects-generator/

47. Site Analyzer

Site Analyzer is undoubtedly an expensive tool, but it’s one of the few that gives a great deal of useful data on a wide variety of SEO-related things. It gives you a single score on the technical stuff, site design, content, keywords, performance, backlinks—the list just goes on.

The app offers a free trial, which is why you should definitely check it out if you’re serious about SEO and marketing.

Official Website: https://www.site-analyzer.com/

48. Site Condor

Site Condor is simply bewildering with the number of features it has. Just visit the site and take a look for yourself. Once you try it out, though, you’ll find issues on your website you never thought of before!

Official Website: https://www.sitecondor.com/

49. Siteliner

Siteliner is CopyScape’s brother that searches for internal duplicate content.

It is a website analysis tool that allows you to scan and identify issues that affect your site’s quality, including duplicate content, broken links, and page size.

Official Website: http://www.siteliner.com/

50. Topvisor

Topvisor can be helpful if you’re in charge of technical SEO for several different websites. With a few clicks you can identify issues and opportunites across 10+ different domains. The major downside is that it has a very steep learning curve due to the confusing UI.

Topvisor is currently one of the leading SEO and PPC tools for the webmasters. With its different tools, webmasters can increase the organic traffic very well.

Official Website: https://topvisor.com/

51. Varvy SEO Tool

A clean and easy-to-use site audit tool. You just need to a URL and Varvy spits out a bunch of helpful info in seconds. Specifically, you’ll see your site’s technical SEO issues, social shares, recent Twitter and Facebook mentions, external links and more.

Varvy SEO is a free tool that tells you how well-optimised pages on your site are for SEO, as well as any issues that the page may have.

Official Website: https://varvy.com/tools/

52. Website Grader by HubSpot

Another site-grading resource provides a more extensive analysis of your website. Website Grader generates an overall score of your website out of 100 and then breaks that down based on Performance, Mobile, SEO, and Security. Each of these four scores explain what elements of the site are working well and what needs work. They also provide links with detailed explanations of how to solve each problem and education on the issue. The “What Should I Do Next” report provides a concise and straightforward explanation of what steps to take to improve your site’s performance both on mobile and desktop.

Official Website: https://website.grader.com

53. Website Penalty Indicator

The Website Penalty Indicator is a tool to help you pre-qualify websites, comparing search visibility drops alongside Google updates like Panda and Penguin.

Official Website: https://feinternational.com/website-penalty-indicator/

54. Whitespark

Whitespark builds online tools and provides services that help businesses and agencies with local SEO.

Advance your local search, improve rankings, and get more business with the help of Whitespark’s local SEO tools and managed citation services.

Official Website: https://whitespark.ca/local-citation-finder/

55. Woorank

Woorank is a tool that helps you keep your website on top of the game through powerful and effective features, which include: Competitive Analysis – Know what your competitors are up to using the Competitive Analysis tool that allows you to track down their keywords, and adapt your strategy.

Official Website: https://www.woorank.com/

56. Zadroweb SEO Auditor

A free SEO auditor that provides a high-level SEO overview of your site.

Official Website: https://zadroweb.com/seo-auditor/

57. SEO Book’s Free SEO Tools

SEO Book has a set of helpful SEO software tools that focus on technical SEO and keyword research.

Official Website: http://tools.seobook.com/

58. Search Latte

Want to see the search results for Google.co.uk, Google.de or any of the other 150+ international Googles? Look no further than Search Latte. Just enter your keyword, pick an international version of Google, and you’ll see that country’s search results. No proxies or VPNs needed.

Official Website: http://searchlatte.com/

59. WebCEO

WebCEO is the SEO tool kit for Digital Agencies with Google Snippets (Position 0) results, lead generation tools, SEO task management and white label reports.

Official Website: https://www.webceo.com/

60. ClickFlow

ClickFlow is an SEO experimentation tool that allows marketers to test different elements of their pages to see which performs best in Google.

Official Website: http://clickflow.io/

61. Positionly

Positionly is SEO software that lets you track rankings, backlinks and competitors… the easy way.

Official Website: https://positionly.com/

62. Ryte

Ryte a professional SEO tool that covers all aspects of onpage optimization, success tracking as well as content creation tools.

Official Website: https://en.ryte.com/

63. Schema App

Schema App is a SEO software for Digital Marketer to own their schema markup strategy through to implementation without ever writing code.

Official Website: https://www.schemaapp.com/

64. SEOptimer

If you want a quick-and-dirty look at your content’s on-page SEO, give SEOptimer a try.

This free tool quickly analyzes your page and lets you know if there are any issues (like missing image alt text and broken links) that might be holding you back from page 1.

Official Website: https://www.seoptimer.com/

65. Solo SEO

Site audit tool that also does keyword research and on page SEO/content analysis
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Content & Page Optimization Tools)

Official Website: https://www.soloseo.com/

66. Structured Data Markup Helper

Google’s free tool helps build proper schema markup quickly and without any fuss
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Official Website: https://www.google.com/webmasters/markup-helper/u/0/

67. Upcity

Upcity is one part SEO tool and one part online marketing course.

If you are in SEO and haven’t heard of UpCity yet, you will. This is far and away the best SEO task management and automated SEO reporting system on the planet. I know some agencies that spend a week out of every month generating client reports. UpCity documents your work as you or your staff are doing it, and automatically sends clients detailed monthly (or weekly) reports!

Official Website: https://upcity.com/

68. SEO PowerSuite

A suite of desktop-based SEO tools that include a rank checker, backlink analysis tool, site auditor, and keyword research tool.

Official Website: https://www.seopowersuite.com/

69. SEO Tools for Excel

SEO tools plugin & API connectors for Excel.

Official Website: http://seotoolsforexcel.com/

70. SEO Weather’s Bulk Metrics Checker

By using this tool you will get a list of PA and DA for a large list of URLs.

Official Website: http://www.seoweather.com/bulk-metrics-checker/

71. URL Profiler

Check info on a huge list of URLs (like Domain Authority, number of backlinks, whois information, social shares and readability)

Official Website: http://urlprofiler.com/

Keyword Research Tools

72. Google Keyword Planner

The Google Keyword Planner is a multi-functional, feature-rich tool that can help as a big part of your keyword search and planning needs.

Official Website: https://adwords.google.com/KeywordPlanner

73. Google Trends

Learn whether or not my keyword is getting more (or less) popular. If you skip this step you risk optimizing your page around a dying keyword.

Official Website: https://www.google.com/trends/

74. UberSuggest

Ubersuggest helps you generate keyword ideas for your content marketing strategy and production.

Official Website: https://neilpatel.com/ubersuggest/

75. SERPs.com

SERPS.com is an enterprise-level rank tracking product with a built-in keyword research tool.

Official Website: https://serps.com/tools/keywords

76. Moz Pro

A software suite that contains tools for link analysis, (Open Site Explorer), on-page optimization, and keyword research.
(Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

Official Website: https://moz.com/products/pro

77. KeywordTool.io

Keyword research tool that scrapes Google Autocomplete results.

Official Website: https://keywordtool.io/

78. AdWord & SEO Keyword Permutation Generator

A keyword combo tool.
(Keyword Generators and Analyzers)

Official Website: http://seo.danzambonini.com/

79. Answer The Public

If you want to know what questions your target audience types into Google, just pop the keyword into this tool and you’ll get a hefty list.
(Keyword Generators and Analyzers)

Official Website: https://answerthepublic.com/

80. ClearScope

Modern SEO Software for Content Teams.
(Keyword Generators and Analyzers, Content & Page Optimization Tools)

Official Website: https://www.clearscope.io/

81. Exploding Topics

Exploding Topics scours the internet to find exploding content topics before they take off.

Official Website: https://explodingtopics.com

82. FAQfox

Question scraper tool for reddit, quora, etc.

Official Website: http://faqfox.com/

83. Google Location Changer (SERPs)

This handy little tool shows you the SERPs for a specific local area …even if you don’t happen to live there.

Official Website: https://serps.com/tools/google-search-location/

84. Gookey

A keyword research tool for bloggers. It’s not just high-level organizations that need SEO tools. Bloggers need them too – and Gookey is one of the few tools focused on blog-centric keyword research.

Official Website: http://gookey.co/

85. GrepWords

GrepWords is an API based keywords tool, this means that it generally gives more ease to its users.

Official Website: http://grepwords.com/

86. HitTail

HitTail shows you which keywords tend to bring in the most traffic for you.

Official Website: https://www.hittail.com/

87. Imforsmb.com’s Bulk Keyword Generator

The perfect seo keyword tool for small businesses. Select a business type and city, and it will automatically generate local keywords for your industry that potential customers might use to find you.

Official Website:
https://www.imforsmb.com/tools/bulk-keyword-generator/

88. iSpionage

Keyword research tool that’s similar to SEMrush’s tool.

Official Website: https://www.ispionage.com

89. Jaaxy

Jaaxy is an online keyword finder tool (or a niche keyword tool, if you prefer) that will reduce your keyword research efforts down to a bare minimum.

Official Website: https://www.jaaxy.com/

90. Keyword Eye

Keyword Eye is a SEO tool that focuses on improving keyword uses and gives feedbacks or analysis with your competitors in the web.

Official Website: https://www.keywordeye.com/

91. Keyword Revealer

Keyword research tool with a “Keyword Tree” feature.
(Keyword Generators and Analyzers)

Official Website: https://www.keywordrevealer.com/

92. Keyword Snatcher

A simple parser of search queries that works with Google, Yahoo, Bing, Ask and Amazon. Usually it will help you to generate at least 4,000 keywords from a single seed keyword. Great to discover local keywords and untapped niches.

Official Website: https://keywordsnatcher.com/

93. Keyword Tool & Content Assistant

A solid keyword research tool with the features you’d expect. But what makes it unique is the “Content Assistant”. This feature gives you a massive list of LSI keywords that you can use to beef up your content.

Official Website: https://cognitiveseo.com/keyword-tool/

94. Keyword Tool Dominator

Keyword Tool Dominator shows the search for long-tail keywords and use their simple and effective Google Autocomplete, Amazon and YouTube keyword tools.

Official Website: https://www.keywordtooldominator.com

95. Keyworddit

Keyworddit is the only keyword research tool that can extract keywords from Reddit. Just enter in a subreddit name to generate keywords.

Official Website: http://www.keyworddit.com/

96. KeywordIn

Mashes up seed keywords to create hundreds of new keywords.

Official Website: http://keywordin.com/keyword-generator.php

97. Keywords Everywhere

A Chrome extension that dynamically inserts keyword research info into the SERPs.

Official Website: https://keywordseverywhere.com/

98. KeywordSpy

KeywordSpy online keyword tool helps you spy on your competitors’ keywords.

Official Website: http://www.keywordspy.com/

99. Kombinator

Use this keyword combination tool to build extensive keyword lists.

Official Website: http://kombinator.org/

100. kwfinder.com

KWFinder is a keyword research tool that will help you identify the best long tail keywords to target.

Official Website: https://kwfinder.com/

101. Long Tail Pro

Price: Paid

Long Tail Pro is an easy to use keyword research tool that helps you quickly find low competition keywords for your website. In particular, the tool is built for people doing SEO (search engine optimization) as opposed to people doing paid ads (Google Adwords PPC).

Official Website: https://www.longtailpro.com/

102. Power Suggest Pro

Price: Paid

Power Suggest Pro is a keyword and market research tool that leverages on multiple search engines to reveal popular search phrases typed into search engines.

Official Website: https://www.powersuggestpro.com/

103. QuestionDB

Price: Freemium

This is similar to Answer the Public and other question-scraper tools. What makes QuestionDB unique is that you can sort questions by popularity or topic… and see the source of each question.

Official Website: https://questiondb.io

104. SanityCheck

Price: Paid

Make better use of your Google Search Console keyword data by getting content ideas, pages to improve, run SEO tests, track keyword rankings and more.

Official Website: https://www.sanitycheck.io/

105. SECockpit

Price: Paid

Keyword research and analysis for all languages with a special bonus rank tracker.

Official Website: https://secockpit.com/

106. ScrapeBox

Great to use in combination with LongTail pro and other tools. Collect masses of ‘Google Suggest’ queries at once!

Official Website: http://www.scrapebox.com/

107. ShareMetric

ShareMetric Chrome Extension is a tool built by Content Harmony to display social shares, incoming link metrics, and organic search visibility in your Chrome browser.

Official Website:
https://chrome.google.com/webstore/detail/sharemetric/lhnijlahkclijpefbcimahdcgcjbmnnp?hl=en

108. TrendSpottr

TrendSpottr is one of the best content marketing tools for predicting emerging trends like it shows you content that’s trending on Twitter.
Speciality: Keyword Generators and Analyzers, Content & Page Optimization Tools

Official Website: https://trendspottr.com/welcome

109. SEO Plugin By Squirrly

A WordPress plugin that automatically analyzes content for SEO and human readability.
(Keyword Generators and Analyzers, Content & Page Optimization Tools)

Official Website:
https://howto.squirrly.co/wordpress-seo-plugin-by-squirrly/

110. Can I Rank

CanIRank is the only keyword research tool to score how relevant a keyword is to your website, products and services, and competitor offerings, so you can focus on keywords most likely to send paying customers, not just “traffic”.

Official Website: https://www.canirank.com/

111. BuzzSumo

It’s one of the first tools I use for content ideation, but it’s also great in revealing what your target influencers are already sharing.

Official Website: https://buzzsumo.com/

112. Sistrix

Similar to SEMRush, SISTRIX is great for competitive research, it’s also good to identify historical keyword performance on certain domains which is translated into client-friendly visibility chart!

Official Website: https://www.sistrix.com/

113. Wordtracker Scout

Wordtracker Scout for fast and effective live keyword research.

Official Website: https://www.wordtracker.com/scout

114. SimilarWeb

Price: Freemium

SimilarWeb PRO Keyword Analysis enables you to uncover the digital market share for any keyword on the web, based on the actual traffic (i.e. anonymous behavioral data) generated by a particular keyword to any site on all search engines.

Official Website: https://www.similarweb.com/

115. Soovle

Price: Free

Soovle aggregates keywords from Amazon, Wikipedia, Ask.com, Google Suggest, Bing, Yahoo and YouTube.

Official Website: https://www.soovle.com/

116. StoryBase

Price: Freemium

Instead of just offering keywords, Story Base provides questions and phrases as a search result which can help you come up with new article topics and ideas.

Official Website: https://www.storybase.com/

117. Seed Keywords

Price: Free

The words and phrases SeedKeywords.com throws up can be used as part of your SEO and keyword research.

Official Website: https://www.seedkeywords.com

118. SERPStat

Price: Freemium

Serpstat is an exceptional tool for keyword research, PPC analysis and competitor research.

Official Website: https://serpstat.com/

119. SpyFu

Price: Freemium

Profitable keywords for paid and organic search.

Official Website: https://www.spyfu.com/

120. TermExplorer

Price: Paid

Term Explorer offers probably the deepest research reports of any keyword research tool on the market.

Official Website: https://termexplorer.com/

121. TwinWord

Price: Freemium

Twinword ideas has a unique feature that allows you to search for keywords by user intent, including phrases people use when search for information, looking to buy something or local area searches. You can also import a list of your own keywords to analyze and create a “brainstorm graph” from a keyword phrase.

Official Website: https://www.twinword.com

122. Webtexttool

Price: Freemium

Webtexttool is an SEO tool that provides support for both keyword research and content optimisation. Users can track & research keywords and (track) rankings as well as manage their content with this tool.

Official Website: https://www.webtexttool.com/

123. Wondersearch

Price: Free

Expand your keyword research toolbox with this handy (and free) tool from Wondersearch to collect terms semantically from a related keyword.

Official Website: https://wondersear.ch/

124. Wordstream’s Free Keyword Tools

WordStream are a PPC management company so this tool is aimed more at paid search, but it still has its uses for organic keyword research. It’s simple enough to use, just enter your initial keyword in the box and click “Get Keyword Ideas”. The WordStream keyword tool doesn’t provide anywhere near as many suggestions as some other tools.

Official Website: https://www.wordstream.com/free-keyword-tools

125. WordTracker

Use Wordtracker to reveal 1000s of profitable longtail keywords with up to 10,000 results per search.

Official Website: https://www.wordtracker.com/

126. AlsoAsked.com

Also Asked is a free online keyword research tool that reveals how keywords are used in search queries.

Official Website: https://alsoasked.com/

127. Keyword Surfer

Keyword Surfer is one of the easily downloadable and readily available keyword research tools out there.

Official Website:
https://chrome.google.com/webstore/detail/keyword-surfer/bafijghppfhdpldihckdcadbcobikaca?hl=en

Rank Tracking Tools

128. Rank Ranger

Rank Ranger is a digital marketing reporting software designed for agencies, that is also scalable and affordable to any size digital marketing firm or in-house professional.

Official Website: https://www.rankranger.com/

129. Advanced Web Ranking

A rank tracking and keyword research tool hybrid.
(Web Page Ranking & Tracking Tools)

Official Website: https://www.advancedwebranking.com/

130. AMZ Tracker

The AMZ Tracker Amazon Seller Software tools helps to rapidly improve the sales of Amazon sellers. Try out our Amazon SEO tools, keyword rank tracking, keyword tools, spy on your competitors, negative review notifications, Amazon review groups, and MUCH more!

Official Website: https://www.amztracker.com/

131. Authority Labs

AuthorityLabs is a simple and easy-to-use user interface SEO tool that provides precise rank tracking and monitoring information to the website owners and SEO professionals.

Official Website: https://authoritylabs.com/

132. GeoRanker

GeoRanker has a collection of local SEO tools that can help you find local citations and track your local search rankings.

Official Website: https://www.georanker.com/

133. Microsite Masters

Microsite Masters rank tracker monitors keywords across multiple URL’s, search engines, and countries.

Official Website: http://www.micrositemasters.com/

134. NightWatch

Nightwatch is an advanced SEO tool for rank tracking, backlink monitoring, analytics, and reporting. It has a slick and stylish dashboard with tons of information presented in a visually appealing interface.

Official Website: https://nightwatch.io/

135. Pro Rank Tracker

Pro Rank Tracker is a rank tracking and reporting tool that gives updated and comprehensive SEO ranking information on all your websites.

Official Website: https://proranktracker.com/

136. Rival IQ

Rival IQ, a social media marketing analytics platform with advanced competitive analysis, SEO, social reporting and content marketing tools.

Official Website: https://www.rivaliq.com/

137. SE Ranking

SE Ranking is an organic SEO rank tracking tool that will help your pages rank higher in Google thanks to keyword grouping, competitor comparison, and more.

Official Website: https://seranking.com/

138. SEO Rank Monitor

SEO Rank Monitor delivers the most comprehensive rank tracking available. With a user-friendly dashboard, SEO Rank Monitor is the perfect blend of tools to make rank tracking quick and simple.

Official Website: https://www.seorankmonitor.com/

139. Serpfox

Rank tracking tool that just works
(Web Page Ranking & Tracking Tools)

Official Website: https://serpfox.com/

140. SERPWoo

SERPWoo is a keyword rank tracking tool, but you may better understand it as a “niche tracker”. helps you improve your SEO efforts, by allowing you to understand how websites are being ranked.

Official Website: https://www.serpwoo.com/

141. Kerboo

Kerboo (formerly Link Risk) is an SEO tool suite which offers various features such as backlink analysis, link prospecting, rank tracking and on-site SEO audits.

Official Website: https://kerboo.com

142. cognitiveSEO

CognitiveSEO provides tools for backlink analysis, rank tracking, and content visibility.

Official Website: https://cognitiveseo.com/

Content Optimization Tools

143. Google SERP Preview Tool

SmartSearch Marketing created a free Google SERP Preview Tool to simplify your SEO process. Preview your Google SERP and improve the optimization of your title tags, meta descriptions, and URLs.

Official Website:
https://smartsearchmarketing.com/google-title-tag-serp-preview-tool

144. MarketMuse

Marketmuse is an enterprise level tool with a price tag to match. As well as offering tools to help you optimize your existing content, it aims to auto-generate content briefs including suggested questions and subheadings. There is also functionality to audit your existing content and look for opportunities to improve vs the competition.

Official Website: https://www.marketmuse.com

145. MetaTags.io

Experiment with content then preview how a webpage will look on Google, Facebook, Twitter and more.
(Content & Page Optimization Tools)

Official Website: https://metatags.io/

146. Text Tools

Text Tools is a rather bare-bones SEO content tool that packs a lot of punch. In my eyes, the price makes it worth adding to your content tool stack, as it includes some (but not all) of the features provided by Surfer SEO and POP. At $39 per month, Text Tools is a great option for those who are new to SEO content writing or are just a little more budget-conscious.

Official Website: https://www.text-tools.net/

147. nTopic

nTopic is one of the few SEO tools that analyzes your text for topical relevancyin relation to particular keywords, helping you create content that is more appealing to search engines. It’s free, but the paid version gives you more.

Official Website: http://ntopic.org/

148. Animalz Revive

Revive offers a simpler solution. It’s a free tool by a content marketing agency, Animalz, that uses an algorithm to identify content decay.

Official Website: https://revive.animalz.co/

149. WordLift

WordLift is an SEO tool created at the intersection between semantic technologies, natural language processing, and search engine optimization.

Official Website: https://wordlift.io/

150. LSIGraph

LSIGraph is your best semantics focused keyword research tool to help you create contents that ranks in the era of semantic search.

Official Website: https://lsigraph.com/

151. Keys4Up

Keys4Up is another keyword research tool which allows the webmaster to find related keywords for many topics enabling the user to write more relevant content and therefore hope to increase page rankings on Google Search.

Official Website: http://www.keys4up.com/

Backlink Analysis Tools

152. Link Research Tools

LRT provides the most complete set of link building, link analysis, link audit and link checking tools for SEO and online success.

Official Website: https://www.linkresearchtools.com/

153. Majestic SEO

Majestic, formerly known as Majestic SEO, allows you to analyze the backlinks of your site and your competitors’ sites.

This backlink analysis tool provides data to help you develop a better link-building campaign for your website, thus increasing its rankings in search engines.

Official Website: https://majestic.com/

154. Monitor Backlinks

Monitor Backlinks is a link monitoring and analysis tool

Official Website: https://monitorbacklinks.com/

155. MozBar

A toolbar for Chrome and Firefox that shows you the Page Authority and Domain Authority of the page you’re on.
(Backlink Analysis SEO Tools)

Official Website: https://moz.com/tools/seo-toolbar

156. Open Link Profiler

OpenLinkProfiler is a free tool that lets you analyze the backlinks of any domain. It comes from SEOProfiler (a paid tool) and gives you free access to link data.

Official Website: http://openlinkprofiler.org/

157. SEOGadget for Excel

SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink.

Official Website: https://builtvisible.com/seogadget-for-excel/

158. Linkbird

Link Bird is a hybrid SEO tool that helps in keyword research, backlink analysis, link building, and rank tracking.

Official Website: https://www.linkbird.com/en/

159. Linkody

Linkody is a backlink checker (monitoring tool) and monitoring service. The main feature of Linkody is its ability to help you understand why your site is losing backlinks. A handy dashboard allows you to keep track of all of your backlinks including follow links, nofollow links and site-wide footer links.

Official Website: https://www.linkody.com/

160. WebMeUp Backlink Tool

WebMeUp Backlink Tool is used to analyze the quality of your backlinks.

Official Website: https://webmeup.com/

Video SEO Tools

161. TubeBuddy

TubeBuddy is a video SEO nerd’s best friend. This tool was designed to discover tags that are related to your search terms. In the below example, when exploring the search term “san diego surfing,” TubeBuddy shows users that there are many other popular video search terms like “san diego surfing 2018” and “san diego surfing in winter” that are trending. But the tool shows much more than that.

Official Website: https://www.tubebuddy.com/

162. Social Blade

This is a tool meant to make creators more competitive and aware of their audiences.

Key Features Of Social Blade
– Includes detailed statistics across all the major platforms
– Find out who is getting fake followers on YouTube, Instagram, and more
– Saves time and provides insights into online trends
– Transparent information about creators and influencers

Official Website: https://socialblade.com/

163. VidIQ

vidIQ is a powerful feature-packed tool aimed at helping you increase the reach of your videos on YouTube. This optimization solution assists YouTubers through every step of the way: from suggesting when to publish videos to connecting you with top niche influencers, and from monitoring viewer engagement to optimizing YouTube SEO.

Official Website: https://vidiq.com/

164. YTCockpit

YTCockpit is one of the few keyword research tools on the market designed specifically for YouTube.

Official Website: https://ytcockpit.com/

165. Morningfame

Gives you insanely actionable insights on your YouTube channel
(Graphic & Video SEO Tools)

Official Website: https://morningfa.me/

Link Building Tools

166. Marie Haynes’ Disavow Blacklist

Upload the URL of the page to the tool and It will let you know if the domain is on Marie’s comprehensive list of spammy websites
(Link Building Tools)

Official Website: https://www.mariehaynes.com/blacklist/

167. Citation Labs’ Broken Link Finder

Instead of hunting for broken links page-by-page, The Broken Link Finder proactively searches the web for them. Just search for a keyword and the tool will scour the internet for broken links…and hand them to you on a silver platter. Then you can hit up the Wayback Machine to see what the content was (and create something similar/better).

Official Website: http://brokenlinkbuilding.com/

168. HARO (Help a Reporter Out)

Haro connects you with thousands of journalists who are looking for reliable news sources. Such a big collection of contacts in one place allows you to reach out to influencers much easily and gain quality links in return.

Official Website: https://www.helpareporter.com/

169. Ninja Outreach

Blogger outreach tool.

Official Website: https://ninjaoutreach.com/

170. Outreach Plus

An email outreach tool to automate, simplify and track outreach.

Official Website: https://www.outreachplus.com/

171. Siege Media Embed Code Generator

Siege Media has created its very own embed code generator which allows you to generate embed codes for your infographic. Once the code is generated, all you need to do is copy and paste the code below your infographic.

Official Website: https://www.siegemedia.com/embed-code-generator

172. AuthoritySpy

Tool designed to help find the top influencers in your space.

Official Website: https://authorityspy.com/

173. Disavow.it

Disavow.it makes it easy to create a disavow file.

Without a tool like this, you need to manually create a file to upload to the Google Search Console…

…and HOPE that you formatted it correctly.

Official Website: http://disavow.it/

174. Buzzstream

Buzzstream is a link building and outreach tool that makes email outreach more efficient and easier. It is the platform that helps find influencers.

Official Website: https://buzzstream.com

175. Check My Links

Chrome extension that quickly checks any web page for broken links.

Official Website:
https://chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf

176. Citation Labs’ Link Prospector

A industrial-level link opportunity finder. Link Prospector scans the web for link building opportunities like resource pages, guest posts, blogs, news sites and more.

Official Website: https://linkprospector.citationlabs.com/

177. DIBZ

Dibz is our link prospecting tool that helps save countless hours and days when searching for relevant link building opportunities.

Official Website: https://dibz.me/

178. Domain Hunter Plus

More than just a link checker tool, Domain Hunter Plus lets you do more than just that, it is an attempt to make the perfect link builders tool.

Official Website:
https://netvantagemarketing.com/about/domain-hunter-plus

179. Free Broken Link Checker

The Free Broken Link checker checks all the links on your page to ensure that they resolve a page.

Official Website: https://www.brokenlinkcheck.com/

180. GroupHigh

There are a very few link building tools that can match Group High’s influencer reach. Bloggers, content marketers, and many other influencers connect with each other and promote content.

Official Website: https://www.grouphigh.com/

181. JustReachOut

Wouldn’t it be great to have lists of bloggers and journalists who are most likely to provide links to your content?! This tool happens to have that opportunity for you.

Official Website: https://justreachout.io

182. Linkstant

Managing available links and gaining more links from same sources requires hours of work. But not when you have Linkstant. This tool sends alerts on email whenever you obtain a backlink. So, you can connect with websites and build a strong relationship.

Official Website: http://www.linkstant.com/

183. MailShake

Mailshake offers beautiful templates to engage influencers via email marketing of your posts. Plus, you can leverage automated follow up process and monitor your success rate.

Official Website: https://mailshake.com/

184. Muck Rack

Helps you quickly find journalists that cover your site’s industry.

Official Website: https://muckrack.com/

185. Ontolo

Designed to do one thing: show lots of link opportunities.

Official Website: https://ontolo.com/

186. Pitchbox

Pitchbox is a link building & influencer outreach platform for SEO agencies, in-house teams, and brands.

Official Website: http://pitchbox.com/

187. Remove’em

This a link auditing tool that identifies bad backlinks by collating links from Moz, Ahrefs and Majestic SEO.

Official Website: https://www.removeem.com/

188. Rmoov

Rmoov is a backlink removal tool that allows you to submit link removal requests to webmasters quickly and easily. Use it to ask webmasters to remove bad links from a single URL or multiple URLs, from multiple domains. Rmoov produces a detailed report of action taken, responses received, and links removed on completion of each campaign.

Official Website: https://www.rmoov.com/index.php

Other Important Tools

189. Google Data Studio

Google Data Studio is an extremely powerful reporting tool for SEOs to report on organic traffic performance and performance towards goals. It is a free reporting tool you can use to create highly customisable dashboards and data.

Official Website: https://datastudio.google.com/u/0/

190. Cloudflare

Cloudflare monitoring tools help you debug origin server issues and accelerate remediation efforts in the case of downtime.

Official Website: https://www.cloudflare.com/

191. Wayback Machine

The Wayback Machine is a tool by the Internet Archive, which is a cool organization in itself.

Official Website: https://archive.org/

192. Google Alerts

Google Alerts is one of the best tools for actively tracking brand mentions online. It is the most powerful tool any online marketer has available to them.

Official Website: https://www.google.com/alerts

193. Merkle’s Schema Markup Generator

Merkle’s Schema Markup Generator is a nifty yet powerful tool that helps you generate structured data in JSON-LD format for applications including article, event, breadcrumb, how-to, FAQ page, job posting, product, and recipe.

Official Website:
https://technicalseo.com/tools/schema-markup-generator/

194. SERPSim

A google snippet tool with which you can share, save and copy a single snippet or multiple in bulk.

Official Website: https://serpsim.com/

195. Scraper

This tool is pretty much awesome for bulk extracting repetitive data off a web page. I’ve been using it recently at Big Fish Games, not for link building, but to extract content for an on-site specific analysis to make a business case for some very large development projects.

Official Website:
https://chrome.google.com/webstore/detail/scraper/mbigbapnjcgaffohmbkdlecaccepngjd?hl=en

196. Robots.txt Generator

Robots.txt Generator tool helps you to generate effective ‘robots.txt’ file, that helps to ensure Google and other search engines are able to crawl and index your website properly.

Official Website:
https://en.ryte.com/free-tools/robots-txt-generator/

197. Hunter.io

This free tool goes beyond than finding broken links. You can choose this tool to gather domains that are giving registration. It is quick and convenient, which saves you a lot of time and lets you connect with prospective domains for link building.

Official Website: https://hunter.io/

198. Streak

For your blogger outreach campaign, you’re probably using Gmail to keep costs low. While manually sending emails and follow-ups to influencers is nerve-wracking, it’s doable nonetheless, especially if you’re not sending emails to over hundreds of people.

However, once you exceed hundreds of people in your outreach campaign, keeping track of the progress of each will be difficult.

Instead of referring to a separate spreadsheet for the status report of each influencer, you can use Streak to help manage your contacts much easier.

Official Website: https://www.streak.com/

199. Google My Business

Google My Business is a free tool that lets you control how your business appears on Google Maps and Google search results. Local SEO starts here!

Official Website: https://www.google.com/business/

200. Keep-alive Validation SEO Tool

Don’t you hate it when you are uploading a file, and your connection to a website or page gets lost? Keep-alive keeps the connection (persistent connections) alive to allow you or your customers to transfer all of the data, improving load speed, and in return, your SEO.

Official Website:
https://supple.com.au/tools/check-persistent-connection/

201. Where Goes?

Where Goes? is a simple tool for checking redirect paths for any URL.

Just paste in a URL, and it’ll show both the type (e.g., 301, 302, etc.) and the number of redirects in the chain. You should minimize the number of unnecessary redirects because it slows down your website and contributes to poor user experience.

Official Website: https://wheregoes.com/

202. Chrome DevTools

Chrome DevTools helps you debug your web pages. Use it to review page speed, rendering, performance, and whatever you can think of!

Official Website:
https://developers.google.com/web/tools/chrome-devtools/

203.View Rendered Source

View Rendered Source is a Chrome Extension that shows how the browser has rendered a page’s original HTML into the DOM, including modifications made by JavaScript.

Official Website:
https://chrome.google.com/webstore/detail/view-rendered-source/ejgngohbdedoabanmclafpkoogegdpob/

204. Ahrefs’ WordPress SEO Plugin

The Ahrefs SEO WordPress plugin helps you perform content audits and monitor your backlinks so you can get more organic traffic to your website.

Official Website: https://wordpress.org/plugins/ahrefs-seo/

205. Algoroo

Algoroo is a Google algorithm tracking tool developed by DEJAN.

Official Website: https://algoroo.com/