New to the SaaS (Software as a service) term?
This model of business is growing today because of its need in the fast-paced world.
Though this industry or business is growing. You will be shocked to know that,
“People don’t care about your software as much as you think they do”
The fact is, you will have to make them care by offering them value.
Do you know, at least 80% of applications used in responded businesses will be SaaS-based?
As per the survey conducted by better cloud
And the fact is this percentage is going to be increased in the coming years.
If you have lots of questions regarding SaaS or B2B SaaS SEO, then this article is definitely for you.
We will understand B2B SAAS SEO in brief before reading further.
What Is B2B SaaS?
The term b2b stands for business to business and SaaS stands for software as a service.
Basically, B2B SaaS refers to providing software solutions as a service to other businesses.
To make it more clear for you, let me give you an example.
The best example of a SaaS provider we can take is GOOGLE.
Yes, you read that right!
GOOGLE is also a B2B SaaS provider.
Google Cloud is the best example of Software as a service.
Not only Google Cloud but there are almost 137 products from Google, including document creation, Google search console, Google docs, Google hangout meets, etc.
In this manner, Google is also a SaaS provider
While using Google Software like google analytics or GSC, the business customer doesn’t need to download the software but they can always have access to the software online with the internet connection.
Other examples of a SaaS provider are Microsoexamples of Adobe, Dropbox, and Hubspot.
All these are the world’s Top SaaS provider companies.
So, now we have a clear understanding of B2B SaaS.
Now, let’s learn what B2B SaaS SEO is.
Read more: How To Create A B2B Content Marketing Strategy With Advanced Tactics
What Is SEO for B2B SaaS?
It is very clear from the name SEO for B2B SaaS that it means, implementing some SEO tactics to enhance the traffic on the SaaS company’s website in SERP.
Many SaaS companies go with PPC and other online advertising techniques. They get results for sure!
But what happens after the reduction of paid advertising? The traffic stops to grow on their website.
This is exactly where the B2B SaaS SEO strategy works. When the paid advertisement fails to generate traffic, then SaaS SEO shows its magic and drives consistent traffic and exponential growth.
Basically, SaaS SEO works on enhancing the visibility of your software to the people
1. Who is searching for the services like your software provides
2. Who is searching for your software
3. Who is searching for the information relevant to your software
This searcher is not directly searching for your software but looking for the information that you have posted in your blog articles.
What Is The Aim of SaaS SEO?
If I talk about SaaS SEO then I would say only 2 things i.e.,
1) Audience’s problem, and
Wondering how could just 2 words sum up the whole SaaS SEO?
Let me explain this to you!
The fact is you cannot neglect that the audience you are targeting is in problem and your software must provide them the solution.
Even if some of the targeted customers come to read your blogs and they might not fall into your sales funnel.
Still, you cannot neglect the fact that there are lots of searchers out there in the market who are searching for software like yours.
They have problems and needs and that should be solved.
The 3 Main Pillars Of SEO Strategy For B2B SaaS
Then, come the 3 main pillars of SEO strategy on which the entire plan for SEO stands.
Neither an SEO strategy can stand without them nor you can execute any plan.
That’s why it is important to discuss the 3 main pillars of SEO before discussing the SEO tips to implement on the SaaS website to generate traffic.
And those pillars are:
1. Technical SEO For SAAS
2. Content Marketing For SAAS
3. SEO Outreach For SAAS
Let’s discuss some important points about these 3 pillars
Technical SEO For SAAS
A) Optimize your content for technical SEO: The modern algorithms of search engines only care about how relevant your content is to related entities or queries.
Gone are the days when search engine algorithms were used to check the relevance through the number of keywords you have put in your article.
They don’t even care about the word count. So, optimize your content as per the search engine algorithms.
B) Work on crawl errors: Sometimes your website or your content may have issues regarding the crawling of the google bot. This may lead to making your content difficult to be found by the users.
Content Marketing For SAAS
A) Update content frequently: Updating content frequently will help you stay with the trend and also beat the competition.
Also, your content will stay relevant and of high quality for a long time.
B) Work on content user experience: Enhancing user experience will definitely impact the way Google sees the authority of the website.
Related read: How To Create A B2B Content Marketing Strategy With Advanced Tactics
SEO Outreach For SAAS
Create the content that publishers want to link to: It is quite similar to content marketing, you must have something worth linking to before you expect any other publisher to give you a backlink.
Don’t send generic follow-up Emails: it is related to the personalized touch, just remember don’t send generic follow-up Emails.
Keyword Research For SEO For SAAS Company
To be successful in B2B SaaS SEO, you will have to work on optimizing the keyword strategy funnel for SaaS and how to effectively conduct the keyword strategy.
By going through the process, you will find the SaaS SEO in a much better condition of growth.
Before we dive further, we will understand the types of keywords that make a SaaS SEO strategy successful.
We will take the example of the tool called Ahrefs to understand how the keywords break down through the keyword strategy funnel.
Basically, Ahrefs is used for keyword research searches.
Let’s discuss each step of the keyword funnel.
Top Of The Keyword Strategy Funnel
The Top of the funnel keywords are those where your target audience is searching for the solution for their problems.
Basically, they don’t really know about your software but they search for the solution for their problem by searching for the keyword relevant to their problem.
Let’s understand this concept in the context of the tool, Ahrefs.
When anyone searches for software like Ahrefs, they might search it with the help of keywords like,
Keyword finding website
Keyword finding tool
How to find keywords?
Such keywords make the highest volume of searches but they are least targeted and have a low conversion rate because they are only to drive awareness about the software.
Such keywords are used to describe that software like this exists.
Middle Of The Keyword Strategy Funnel
The middle of the funnel keywords is those where your target audience knows that the solution exists for their problem.
But they don’t know the solution in depth so, such audiences use the middle keywords of the funnel.
Basically, they search with the help of keywords that will help them meet their needs.
Those keywords could be;
Software to find keywords
Software or tool like keyword finder
Tool to find keywords for website ranking
The audience has an intent to purchase, that’s why they search for your tool with the help of such keywords.
So, your software’s features must rank on such keywords.
Bottom Of The Keyword Strategy Funnel
Once your target audience reaches the bottom of the keyword strategy funnel, they have made the purchasing decision for your software.
They already know what kind of software exists in the market which will resolve their issues. Now, they are just supposed to make decisions.
If I talk about the keyword, the searcher could search for your software like,
Reviews about Ahrefs
Ahrefs vs Semrush
Now, it’s your final responsibility to convince your audience that your software is best suited to their needs and provoke them to sign up.
Read more: How to Find the Right Keywords for Your Business?
How To Improve SEO For SAAS Companies
Till now, we have studied all the basics of B2B SAAS SEO. Now, it’s time to learn about the ways to improve SEO for SAAS companies.
The process requires six steps on the go. Let’s discuss each of them.
Set Your Goals
You know what setting goals are the most important thing before working on any SEO.
The question is, how would you be able to go further when you don’t even have an idea where you want to go.
You cannot move blindly.
Setting a goal gives everyone in your team something to aim for.
For SaaS SEO strategy, the goal could be, “Generate $2 million in 12 months”
Putting a solid SEO goal before you will provide you with a roadmap of how your SEO campaign is going to progress.
By working on setting your goals, you cannot neglect the KPIs(Key performance indicators)
Now, I just cannot stress enough how important the KPIs are. KPIs indicate our performance of SEO. It indicates if we are going in the right direction or not.
Along with measuring traffic, impressions, and rankings you also need to measure MQL (Marketing Qualified Lead) and SQL (Sales Qualified Lead).
Don’t Forget Technical And On-Page SEO
The fact is, often an On-page SEO depends on the good content. But that doesn’t mean you can ignore the technical and on-page SEO.
In fact, if you have great content and software but still you avoid fixing the technical and On-page SEO errors of the website, it will never reach its full potential.
I will tell you about an effective tool for site audit to find where you need to improve your site’s technical and On-page SEO.
The tool is SEMrush
You just have to enter your domain and run into the software. Once this is done, you can easily find out detailed lists of improvements from more than 130 other ranking factors.
Also, you can use the site health checker on the tool to see the optimization ideas to improve the On-page SEO.
Then, you need to focus on some things:
A) SEO optimized titles for each page on the website.
B) One H1 per page.
C) use page hierarchy, H1, H2, H3 where it is necessary.
D) No keyword stuffing and black hat SEO things
E) Make your site easy to navigate for readers and bots as well.
If you follow these things best possible, your site will rank for sure.
Read more: Top 10 On-Page SEO Techniques for Higher Ranking
Without backlinks, your website is never going to rank. That’s why you need to have an effective backlinks generating strategy.
The thing is you cannot neglect the fact that backlinks benefit your website more than you think.
The best backlinks strategy will give you high traffic, target customers, and position you as an expert in the industry.
Some strategies that you can apply right now generate backlinks:
A) Use forums to generate backlinks
B) Guest posting
C) Find broken links to generate backlinks
D) Resource links building
Also, you can use the Semrush link-building tool and run your domain on it. With the help of the semrush link-building tool, you can choose the best keyword for your website use.
The more you choose an effective SEO strategy, the more it will help you generate organic traffic and sign-ups increases.
Work On Your Content
No doubt SaaS SEO is the game of content marketing, so you need to be engaged deeply in creating fantastic content.
But if you want to beat the competition and be ahead of everyone, you need to create content much better than your competitors.
This means every single page on your website must be better than your competitors. You need to create quality content for your audience.
Now, the question here arises is, what is good content?
Good content is the one that answers each and every question of the user than any other content.
Your content should,
i) Answer each and every query of the user.
ii) Have Images to make the content more engaging
iii) Easy to read.
Your content must go with the flow along with the things described above.
For more, you can see the strategical circle for content marketing given below:
You can start writing good content by understanding the searcher’s intent and analyzing your competitor well.
Run SEO Site Audit
An SEO site audit is an evaluation of the website that is done to find the errors and then fix them to make your website rank higher on SERP.
Audits are completely checked at each and every step. Your site might be very attractive and wonderful but it will never give you desired results if it is not audited.
The tools you can use for site audit are, screaming frog or ahrefs.
The site audit will give you tips to make some actionable plans:
1) You can compare your website to your competitor’s website.
2) You will easily be able to identify what changes needed to be done on your website.
3) You will get an overview of your website’s efficiency.
4) Overcome your website’s weaknesses.
That’s why running an SEO site audit is important for B2B SaaS SEO. it will help you improve your website in the best way possible.
Create A Power Post
I know you might be thinking, “what is a power post? I haven’t heard this word before!”
I am here to answer each and every question of yours!
A power post is posted not only for the readers but also for generating backlinks, social media share, and high traffic.
Why power post is important for B2B SaaS SEO is because of two main reasons:
1) They build up the website’s domain authority.
2) You can generate more internal linking.
Such posts have lots of designs, illustrations, and infographics as they are made to be shared on social media.
Though creating a power post is not easy, but it is worth making efforts for. Also, it boosts the B2B SaaS SEO.
Best Tools For SEO For SAAS
Now, I would like to tell you about some SAAS SEO tools that you might use when working on SAAS SEO.
Screaming Frog is a website crawler tool. Screaming Frog is both a free and a paid tool. In the free version, it provides 500 URLs for crawling. It crawls each page of your website to identify the issues related to SEO. It could be the best tool if you are into SEM, PPC, or link building.
SEMrush is one of the most popular tools used by big brands like Tesla, P&G and Samsung for keyword research. This tool can be your partner in marketing. Also, it helps in competitor analysis as well.
In the bonus tip, I would like to give you a youtube video that will clear all of your doubts regarding factors for better SEO.
Here in this video, you will find the tricks that are eventually going to boost your SaaS website on SERP
Here in this blog, we learned deeply about B2B SaaS SEO. Also, some tips and tricks that will be going to boost your rankings in SERP.
Though working on SaaS SEO is not easy, but you can easily do that with the help of this guide.
SEO is actually the base of B2B SaaS and you should know how to do that properly.
Still, if you feel stuck at any point, you can just comment below in the comment section and I will reply for sure!
Question.1 What are the things we should check while running an SEO site audit?
The things you should check while running an SEO site audit are; check if your site is mobile-friendly, speed up your site, improve your On-page SEO, competitor analysis, check backlinks, etc.
Question.2 What is B2B SaaS content marketing?
It is a kind of inbound marketing that provides the right content to the users or customers. Also, Content marketing is the base of B2B SaaS SEO.
Question.3 How do you do SaaS content marketing?
For doing SaaS content marketing you can apply tactics like,
1) Make your website’s blog engaging
2) Develop keyword strategy.
3) Generate backlinks for your blogs.
Question.4 Does SEO works for B2B?
Yes, SEO works for the same as B2B and B2C. Google doesn’t change its algorithms based on the audience you want to target.
Question.5 How can I grow my business through SEO?
SEO enhances the visibility & credibility of your business that makes people trust your brand. It is an essential ingredient to make your business succeed.