UTM Builder
Create UTM-tagged URLs to track your marketing campaigns in Google Analytics. Easily identify which campaigns, sources, and content drive the most traffic and conversions.
Where the traffic comes from
Marketing medium type
Name to identify this campaign
Paid keywords
Differentiate ads
Enter a URL to generate your campaign link...
UTM Parameters Explained
How to Use This Tool
Enter your destination URL (the page you want to link to).
Fill in the campaign source (e.g., google, facebook, newsletter).
Add the medium (e.g., cpc, email, social).
Name your campaign for easy identification.
Copy the generated URL and use it in your marketing materials.
Frequently Asked Questions
Everything you need to know about our services
What are UTM parameters?
UTM parameters are tags added to URLs that help track the effectiveness of marketing campaigns. They tell analytics tools where traffic came from, which campaign it's part of, and other details.
Which UTM parameters are required?
While no parameters are technically required, source, medium, and campaign are considered essential for meaningful tracking. Term and content are optional and used for more detailed tracking.
How do I view UTM data in Google Analytics?
In Google Analytics 4, go to Reports > Acquisition > Traffic Acquisition. You can see campaign data, source/medium combinations, and other UTM-tagged traffic information.
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