LET’S GET STARTED
- 1 Top 21 Actionable Advanced SEO Tips
- 1.1 SEO Audit of the Website
- 1.2 Important Points You Need to Check
- 1.3 Know About Users’ Needs
- 1.4 Write Content with Minimum 2000 Words
- 1.5 Infographics Increase Your Traffic
- 1.6 Update and Republish Old Contents Regularly
- 1.7 Write Roundup Posts
- 1.8 Optimize Content for Rank Brain
- 1.9 Use Competitors Keywords
- 1.10 Avoid Thin Content
- 1.11 Make Search Engine Optimized Landing Pages
- 1.12 Tips for SEO Optimized Landing Page
- 1.13 Make a Mobile-Friendly Website
- 1.14 Use the Broken Link From Wikipedia To Build Backlinks
- 1.15 Increase Page Speed
- 1.16 Link External Sites With High Domain Authority
- 1.17 Embed Long-Tail Keywords in Title Tags
- 1.18 Use Google Ads Copy for On-Page SEO
- 1.19 Find Niche-Specific Link Building Opportunities Using Flippa
- 1.20 Monitor Google Search Console Stats
- 1.21 Add Schema Mark-up To Relevant Pages
- 1.22 Optimize Content To Increase Shareability
- 2 Conclusion
Did you know that now Google processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.
The internet is full of vast amounts of information. If you want to create a successful website, then you need to learn how to leverage search engines effectively to rank organically (unpaid) in search results.
Before you jump into knowing all the ins and out of SEO. The first thing you need to understand is why people use Search Engines.
The very first and most popular reason is Research. Just ask your questions from Search Engines and BOOM they will come up with multiple answers.
The other trending reason is Shopping, due to the advent of the internet, now people try to get product reviews and all the other information, before making a final decision.
And the other prominent reason is Entertainment. Who doesn’t know about YouTube, the second largest Search Engine after Google.
Now we need to understand how search engines work. Popular Search engines like Google and Bing use algorithms and bots to crawl through the web pages, to find new web pages to gather and index information available about those pages in their databases.
After that when a user searches in a search box with the queries related to those web pages. These search engines try to show the best possible answer by taking into account more than 200 ranking factors.
I think now it’s become clear to you why it’s important for every business to create a Search Engine friendly website so that you rank in their top results. In this article, I will talk about proven Advanced SEO techniques which will help you to rank higher in search results.
Top 21 Actionable Advanced SEO Tips
SEO Audit of the Website
An SEO audit is a process measuring all your website factors that affect website visibility in search engine result pages.
It gives you a complete insight into your website technical, on-page, and off-page issues. The goal of an SEO audit is to figure out the weak points of your website and optimize it for search engines and users.
The very first thing you should do is your website health audit. A website health audit assesses the website structure and usability. It also identifies gaps in content structure and website speed.
You can use Screaming Frog to run an audit of your site, It is the best tool available in the market for the site audit. It will provide you a lot of information that will be useful.
Important Points You Need to Check
1. Check for website pages title and meta description
2. Check for URL structure of website page
3. Check for manual actions
If you do activities that are against Google webmaster guidelines then you could suffer from manual or algorithm penalty by google. There are two ways to know about these Google penalties on a website.
First, you need to log in to the Google Search Console, and then you have to go to the manual actions from the left menu.
If the penalty is imposed through a manual action on your website then the reasons will be given for their action.
The other way to find Google organic traffic for the date Google released an algorithmic change. Here you can find a sudden increase in the organic traffic of the website is a clear sign that the website is affected by the changes.
Then you need to log in to your google analytic, go to the source by selecting all traffic from the left menu. From the right panel of the window select organic and set the dates according to cover for a long period.
Compare the dates that you notice to have big changes in traffic with the dates google released an algorithmic change from them.
If the tests you perform indicate that you are under a penalty from Google, then the best thing you can do is to find out all the possible details about Google’s latest updates and adjust the SEO audit for your website accordingly.
Know About Users’ Needs
Trying to know about the intention of the query given by the user is one of the toughest things a content creator would come across. Google and other search engines work tirelessly to satisfy users with the exact information a user is seeking.
There are certain ways you can find out the intention of the user or at least near to his queries so that your website could rank top.
You can type a query by yourself in google and the topmost website which shows up in the search result will be providing the relevant information which the user needs. Try to figure out what they had provided and analyze their way of connecting with the user.
Putting yourself in the place of the user is the best way of knowing their minds and continuously working to give better content that matches their intention.
Write Content with Minimum 2000 Words
There was a time when blogs with words ranging from 500 to 800 were most preferred and shared in bulks. But due to the change in perspective and usage of the internet now websites with contents ranging from 2000 to 2500 are considered as an average length.
This is because the reader has a viewpoint that contents that are longer explain a topic in a detailed manner providing all the necessary information as a one-stop solution.
Another interesting fact is most readers don’t read the entire content but they scan the contents with relevant headings and subheadings that are needed for them.
There are many studies conducted on different contents and websites about various topics like finance, health care, gadgets, Sales, and many more everything concluded that the average content length should be preferably in a 2000 word count.
Infographics Increase Your Traffic
Without a doubt, we can say that content is the king for the website when it comes to a marketing campaign. But content doesn’t necessarily mean the written words. It can be extended up to infographics contents too.
Infographic is a collection of images, charts, Statistical facts with minimal text that gives an easy to understand overview of a topic to the reader.
They present simple to complex information in a creative way that is easy to understand for a reader.
It is because our brain is pulled towards images and visuals than written content. Various studies show that an average reader remembers about 10 – 20 percent of written content and 80 – 90 percent of infographic contents.
Many companies founded that infographic content gained more traffic to their website and app.
The advantages of using infographics in your content for the marketing campaigns are many that can give a strong impact on the user about your website.
- Infographic contents are appealing and attractive
- It is easy to share among many
- Going through an infographic is easy and less time-consuming.
- Adding and moving an infographic in content is simple and quick
- It can cover the world population
- Infographics are a better idea to promote things in one go
- It considerably increases the traffic for your website
- Infographic contents get higher ranking and improve the SEO
- It shows the expertise understanding of a complex issue in simple forms.
Update and Republish Old Contents Regularly
With changing time, content loses its worth. Search engines are also designed to find the most reliable and regular content for users. Fresh content needs to be prioritized, whereas older pieces in the ranking list will slowly begin to decrease. This can have a huge negative impact on SEO efforts on the website over time.
You show search engines that your content is up-to-date, reliable, and still valid by going in and upgrading old items. Additionally, most search engines often modify their algorithms. Updating your content helps you to account for any SEO changes on the website that may otherwise have a negative effect on your work and help boost your SEO ROI.
Write Roundup Posts
Here is an example of a roundup post of experts, in this post publisher of the website curated content marketing tips in one place.
We can broadly classify roundup posts into two types. One is a content roundup post and the other is an expert roundup post. In the content roundup post, you can make top contents of the week or the month in a list.
It takes more time to shortlist the top posts and at the same, the blogs may include your website in their roundup post. It mostly contains the article or the blog link which you find best. So mostly content roundup posts are considered time-consuming and less valuable.
On the other hand, expert roundup posts are opinions about your content and the blog from various authors from your niche. You can make such an expert roundup post by sending them a question and in turn, they answer it with short or long paragraphs with a promotion for your blog post.
These kinds of roundup posts are less time consuming and easy to aggregate them in order. Because all you need to do is send a question and merge it with a short description of the author and posting it.
It is considered very valuable since it gives a view of authority for your blog since you are getting promotions from other domain authorities.
Optimize Content for Rank Brain
RankBrain is Google’s core algorithm which uses machine learning (the ability of machines to teach themselves from data inputs) to determine the most relevant results to users’ search engine queries.
If you wish to rank your website in the top search results you need to customize the website and the content according to the rank brain.
Your website needs to have optimized content that will easily rank higher else it loses importance in the absence of these techniques and you’ll soon notice a decline in the click-through of your website.
The rank brain has a unique feature to determine the website’s importance with the data points. When that requirement is not satisfied the website is more likely to rank lower in search results and over time the visibility also decreases. Some techniques to increase rank brain points are listed below:
1. Try to build your website’s reputation slowly and steadily
2. Optimize your website for long-tail keywords
4. Grow your website’s Click-Through Rates.
5. Increase the engagement time of your visitors to stay longer on your website.
6. At least you need to post one content in a week
Use Competitors Keywords
There are certain techniques that you can follow to find your competitor keywords. Go through the content of your competitor and find out the keywords which he used in his content and then use Google search to see where he is ranking for those keywords in result pages, Finally Make a list of keywords that he has been using for a long time since it has been giving him good results.
Another great way to find your competitor keywords is Google Keyword Planner Tool. You just need to have a Google account to access Google Ads.
Log into Google Ads, navigate to the Keyword Planner, and locate the “Discover new keywords” option.
Then, select the “start with a website” option, Once you’ve opened the form, click on the text field under “Enter a domain or a page to find keywords” and enter your competitor’s URL, and then click “Get results”.
Google will now take a moment to crawl that URL and generate a list of keywords related to both the page and the website as a whole.
Avoid Thin Content
Thin content can be better explained as the lowest of the low-quality content which serves no purpose for the reader. Google and most search engines work to provide the exact information on a topic which users are looking for.
The website with contents that don’t have much information and details about a topic which are simply copied content from other websites is identified. Earlier many websites used to stuff keywords and use manipulative ways to rank high in the search results.
But after the Google Panda algorithm update in 2011 which is specifically focused upon thin and duplicate content, they are more likely to select contents that are well written given needed information for the user.
Websites with thin content are likely to be identified by the web crawler and penalized for thin content. So thin contents don’t rank in the search results and also google analyses the user’s needs by knowing the time the spending on a website after clicking a link and going back to search again.
So the only way to top in the search result is to produce high-quality content by an expert with detailed informative work.
Make Search Engine Optimized Landing Pages
SEO optimized landing pages are those pages which are optimized for search engines
Making an SEO landing page is much more important when you run a marketing campaign for months because search engines easily identify optimized pages as useful and rank higher in their result.
Tips for SEO Optimized Landing Page
1. Create a custom URL
Optimizing the URLs for your pages is important because keywords in the URL are a ranking factor, short and descriptive URLs can help with link building as well. Because visitors and search engines read a URL to get a clue for the contents on the page.
2. Know your keywords
Keywords are very important. These are the words that you find through your keyword research to rank higher in search engine results.
Based on your keyword research you need to make a list of Long-tail keywords they are easier to rank for than single keywords.
3. Include your keywords carefully on your landing page
Once you’ve figured out your target keywords, you need to put them strategically on your landing page. These are the places where you can add them.
3. Title tag
This is the title of your page. This is shown on the search engine result page and top of the browser tab. That’s why it’s very important to have a compelling copy for increasing click-through rates.
4. Meta description
This is the short description of the page you see below the title in SERPs. It gives searchers an idea of what they’re going to find on the page if they click through.
5. In Content
Your keywords should be used throughout your content in a natural way, sparingly throughout content. Don’t use it too much, It can be treated as keyword stuffing by Google which is an unethical SEO tactic
Make a Mobile-Friendly Website
A website that works well on mobile phones and tablet devices is more likely to get many visitors. Due to the increasing growth of mobile phone users making websites that provide a good experience is the best thing you can do.
To make sure your website is mobile-friendly or is by checking it by yourself or asking your friend to do so. In that way, you can test the advantages and disadvantages a user would go through.
Identify the little bugs that keep annoying while surfing your website. Identifying such things and resolving those problems can make your website mobile-friendly. Noticing the worse things and sorting out earlier is the best way to have a fully mobile-friendly website.
Everything keeps on changing over time the way people use mobile phones and their needs are too going to change. Due to rapid technological growth, mobile devices keep updating their features regularly so keeping pace with them much important to run a website that gives a good experience for the user on mobile.
Unused links can be used for your website that is no longer working, for instance, contents that are removed from a link. So you can use those links to find the opportunity to make connections through the links that are already placed.
Alternatively, anyone can create a Wikipedia page easily so having a unique wiki page can give you access to all the relevant connections with it too. Adding content to that link can give you better connections and in turn a good number of visitors.
Increase Page Speed
Page speed is often confused with site speed here site speed is called as the sample number of page views a website is getting. But on the other hand page speed is the time taken to receive the information from the web server by the browser to display the webpage.
By using Google’s page speed insights, it is possible to measure the page speed easily. The page speed insights speed score includes the chrome browser user interface report and the two other reports from main speed metrics.
The other features used by google to signal its algorithm to rate pages is majorly Google’s indicated site speed which is as a result, page speed.
Research has shown that Google could calculate time to the first byte precisely as if it were considering page speed. A slow page that is annoyingly slow also means that search engines have the priority that they will negatively affect the page ranking.
Link External Sites With High Domain Authority
Outbound links are important because they can improve organic traffic, build trust, and even promote relationships with other businesses.
They can also improve SEO, when people read content on your website and when you add a link to quality content, certainly, users will see you as a credible source of information and come back to your site.
Linking your website to a domain authority website is a good way to improve your website presence in all sense. Domain authority is described with the popularity of the website and its authors so linking a web page to such an audience is a good strategy.
You will have the maximum possible traffic as a share from the visitors visiting that site every day.
Embed Long-Tail Keywords in Title Tags
Long-tail keyword and short tail keyword are different search queries. The short tail keyword represents a wide range of audience queries while long-tail keywords have only queried from much less number than the former.
They are more informative and tell individuals more about the subject of your material. So it’s made up of people who are more likely to be involved because you’re targeting a smaller pool. Less competition for longer keywords exists.
This means that with hundreds of existing websites, you don’t have to compete for views. Since long-tail keywords assist search engine bots to recommend your content to the right people, you will also see SEO benefits.
Long-tail keywords, however, have their special benefits because they are highly specific search intent and have low competition.
Use Google Ads Copy for On-Page SEO
Using Ads copy on your webpage is an important strategy to get noticed and get more number of visitors. Ad copy is nothing but the set of keywords that are used for Google Search Ads.
So these keywords trigger Google when a search query is entered and in turn, it displays your website link on top of the query.
Analyze the titles and copy used in the search ads. They could give you a few ideas for headlines you can use in your new content.
Find Niche-Specific Link Building Opportunities Using Flippa
Flippa works just like eBay for websites where you can buy links related to your content to get a lot of views and revenue as well. In flippa, people sell their webpage links to others which can be used to place your link.
So this is a long-practiced method where a website owner can get a link from an authority webpage where they are already getting enough visitors.
This way the niche link placed in the authoritative site directs considerable visitors to your website. But the niche link needs to be checked whether they are broken or not.
Many hacked websites also sell links and places links against the will of the website owner so such things also are noted before purchasing.
Monitor Google Search Console Stats
After setting up google console you can check how a website crawler identifies your website among many and index it with the ten simple techniques listed below.
- Find Out on Which Keywords Your Content is Ranking
- See How Users Are Interacting with Your Results
- See How Many Pages of Your Site Are in Google’s Index
- Submit a Page for Indexing
- Identify Crawl Errors and Unindexable Pages
- You Can Submit a Sitemap
- You Can Check the Mobile-Friendliness of Your Site
- You Can Check the Number of Backlinks to Your Site
- You Can Check Your Site Penalties
- Submit web pages that are not indexed
- Google console allows you to know how users are interacting with your search results
- Find out the crawl errors and mistakes in unindexed pages
Add Schema Mark-up To Relevant Pages
Schema.org is joint work between search engine giants like Google, Yahoo, Bing, and Yandex. This method is done by adding schema mark-up to the HTML which can improve the search engine results.
It helps the search engine to know the website and the content better so that it earns you a better ranking on Google’s result page. Schema provides various types of items that you can add.
Few of them are creative work, place, product, person, event, and organization to display rich snippets in the result page.
For instance, to explain this a book, It can be categorized under the creative work category that might have the name of the book along with the author’s name, ISBN, rating, and more properties depending on how detailed you want to define it in a snippet.
Similarly, you can extend this feature to a company case to a theatre case and even to events that are about to happen and much more by displaying a rich snippet for the easy understanding of the user.
Here in the below image, you can clearly see the difference between the website with schema added and without schema. Results with schema implemented also known as rich snippets.
The need to optimize web content is much important because of many reasons. It helps the advertisers to reach the specific audience whom they were targeting.
Also, the shared contents which are shared along social media increase the number of visitors and give more visibility for the page. If the audience finds the optimized content more engaging you are likely to get more audience and repeated visitors again and again.
Data tracking is more valuable in today’s scenario for optimizing your content to get a maximum share. Because it gives abundant information about the user’s locations and other data.
So marketers can dive in to know more about the user from optimized content. So that he can be later targeted by knowing age, location, marital status, education, income, and many things
For elements of the user experience, search ranking variables can be called proxies. Based on its overall significance to SEO. First and foremost Content quality and second is keyword analysis, these are the key factors for quality content optimization.
A mobile-friendly webpage is a more essential factor in SEO where more and more people are shifting towards smartphones. Knowing the intent of the user and providing the content is the best way along with following the right techniques.