LET’S GET STARTED
- 1 What Is Content Optimization?
- 2 How Does Content Optimization Work?
- 3 SEO Content Optimization Techniques
- 4 Tools For SEO Content Optimization
- 5 Conclusion
In this ever-changing field of SEO do the existing strategies for content optimization bother you and you look to reinvent your content?
Creating content alone is not sufficient; optimizing it is the key to unlocking the treasure of traffic for your website.
Then you have come to the right place because I will explain to you the connection between SEO and content optimization through the above-mentioned strategies to help you to create high-quality content.
I have arranged these strategies in an order to provide you with useful business insights to help you to improve your rankings.
What Is Content Optimization?
Content optimization is a practice that is done to make sure that your content meets all the desired goals like sales conversion and higher rankings. These goals might vary from business to business.
By adopting content optimization strategies you will be able to open floodgates for your website and attract relevant visitors to your site.
Research has shown that 68% of online experiences start with a search engine query. So, you can imagine the importance of content optimization on your site.
How Does Content Optimization Work?
SEO content optimization works through on-page SEO techniques which include focusing on keywords, headings, and many other tactics.
Search engine or Google bots ranks the optimized content over non-optimized content to make sure it is more visible on the SREP (Search Engine Results Page).
SEO Content Optimization Techniques
SEO content optimization techniques include essential elements and time-tested methods to achieve this.
Let’s now look at SEO content optimization techniques.
Find The Right Topic And Right Keyword
You need to start by identifying your topic and target keyword before writing your content. You must focus on choosing a bigger topic since Google relatively pays more attention to how you cover the topic other than keywords.
You must note that keywords are separate search queries while topics help to bridge the semantic relationship between those keywords.
To go deeper you need to have a tool or you can also find topics organically just by typing in your general idea on Google which you think resonates with your audience.
For instance, for a gym trainer, a general topic could be “best protein supplements”
Let’s say, I searched for “healthy diet” on SEMrush’s Topic Research.
Here, I got a list of subtopics for the main topic.
For example, you choose the “department of health”. Then, you must tap there to see the headlines and ideas related to your topic.
Now you will find a list of related searches at the bottom.
By looking at the size and authority of your brand you need to decide whether a keyword matches the search intent of your audience and is achievable or not.
The SEO tip is to use tools like SEMrush that help you to generate keyword ideas based on user intent, traffic volume, and difficulty.
After having chosen the right keyword, click on that keyword and you will be taken to the Keyword Overview tool. You can make an analysis of the keyword intent, variations, and questions.
And the next part is:
You will then end up on the list of primary and secondary keywords which will be shown up on the list of related keywords.
Create Topic Clusters
If your intent is to simply your topic so that users can get a better understanding, walkthrough and probably a simplified version of your content then you must aim for dividing your topic into clusters.
So topic clusters are the subtopics of the main topic, which are defined by a group of keywords and distributed into different web pages.
The common topic is linked to the hub page which is referred to as pillar content that covers the core content in detail.
For example, if the main topic is sports shoes, the hub page can be titled “Ultimate guide to best ethnic Ethnic Sportswear.” The keywords which can be used here are:
- Running shoes.
- Running mistakes.
- Tips on the right technique to run.
Optimize Your Title, Url, And Headlines
Title, URL and Headings are the main pillars for On-page SEO. Because that’s what people see when they visits your site. And, not only the visitors but the search engine bots also take them into the consideration for rankings.
In order to optimize your URL, you must begin by ensuring that your URL is short, because shorter URLs tend to supersede larger ones when it comes to SEO.
The second thing is the readability part where you need to provide the users with an indication of what they will find when they click on the link.
The URL is quite clear about what the user is going to get into the content.
Now, the next thing is, you must ensure to use your keywords organically since including them in your first paragraph will help you to attract more users.
You should now refrain from using any stop words like and, but the since these stop words tend to obstruct the clarity and interest of the users. The advantage of not using them is that it improves your domain ranking while appearing more professional.
Now comes an integral part that you must not ignore which is creating a simple and logical folder structure for search performance. The SEO tip here is to limit the number of folders and keep them as clear as possible.
Having done this the next phase is to protect the security of the users and their information. In order to provide the security you can make use of an SSL certificate. Your users might be more vulnerable to data leakage if they are not having this certificate.
Moving ahead you must now make use of hyphens since these hyphens boost your readability. An important content optimization tip here is to utilize underscore as an eCommerce website.
Now, let’s look at how we can optimize the Title:
You must first begin by matching up with the keyword phrases over which you are most confident that will rank well on Google or you can also add other keyword variations to your title and headings.
Then, you must incorporate USP since the Google A/b test reveals that in order to earn links USP works best.
Now you need to use the right psychological triggers such as decorating your space since they would give the customers what they really want.
Your title should have a unique summary of your page and must not be deceptive. You should then add target keywords at the beginning of your page title.
Make sure that your page title does not exceed more than 70 characters or it will not be able to appear on the SERP properly.
Optimize Meta Description To Get More Clicks
Meta descriptions are HTML tags that provide search engines and searchers with a summary of what the web page is all about.
Now let us look at the characteristics of a good meta description:
Begin by keeping your message as short as possible and ensure that your snippets are between the range of 120 and 150 characters.
Now make use of active voice and do not make your description too dull or cryptic. Your meta description should sound motivating, and active and must address directly.
Now, ensure that you add the call to action button.
Now move a step forward and ensure that your search keyword matches a part of your meta description.
The SEO advantage of using it here is that it makes your link more inviting.
Now ensure to add specifications wherever possible since they would save you time that you would have otherwise spent convincing the user.
For example, adding technical specifications such as this watch can help you to stay fit and will not waste your time in order to convince the user. While optimizing your meta descriptions ensure that these do not mislead the people’s trust in your company.
The next SEO tip for content optimization is to make your meta description unique so that the user experience is not hampered. Now ensure that instead of creating duplicate meta descriptions you must leave them blank.
Optimize Your Images And Visuals
In order to boost the visibility of your content, you need to adapt to the following SEO content optimization tips:
1. Creating a great user experience: In order to create a great user experience, you must provide the following:
- A good context.
- Optimize the placement.
- Not embedding important text inside the image.
- Create device-friendly sites.
- Creating a good URL structure for the images.
- Creating informative and High-quality sites.
2. Creating custom images: If you are one of those who randomly insert imagery into their content, you should be concerned because this practice will not yield any ranking results.
Now the SEO guidelines for content optimization can become effective here since adding free design templates for image creation can help you to generate a better user experience and higher engagement.
3. Naming your image files: By adding a descriptive name to your image, you can improve its rank and the subject matter of your image.
You must make use of proper image names such as “Royal Enfield Motorcycle” and not use any descriptive names such as “IMGN00ENF.”
4. Resizing and compressing your image: By resizing your image according to the maximum image width, you can prevent the image upload from slowing the speed of your web page.
This is an important SEO content optimization tip since it improves the overall rankings of the page. By using tools such as Photoshop and Vista Create, you can decrease the page load time of your webpage.
5. Use a proper format: In order to ensure that you have good page load optimization, you must ensure that you make use of proper formats for your images, such as JPEG and WebP for animated images.
While you can use GIFs for moving animations.
6. Use SEO-friendly alt text: By using alt text, users will see a short description of your image when using a screen reader.
Since these image alt tags best describe the content of your image file, making them descriptive and keyword rich is the best SEO tip here.
Optimize Your Written Content
You must write in order to sell your content. According to the statistics presented by Spotlight conductor(a Leading SEO blog), 131% of customers are likely to buy from your brand after reading the content of that brand.
Therefore, in order to write effectively, you need to follow the above SEO content optimization tips:
1. Aligning with the interests of the audience: In order to sell every article you write you must align with the intent of the reader.
The SEO strategy is to look for top posts on Reddit, find popular questions on quora, analyze the search terms on Alexa, discover articles on Buzzsumo, and ask the email subscribers about their struggles.
2. Creating a masterpiece: In order to sell your content, you must create a piece of content that people can share.
My tip for content optimization here is to write a compelling blog post. In order to achieve this, you must implement the following SEO content optimization tips, which are:
- Composing a masterful headline.
- Start with a great introduction.
- Producing actionable, in-depth content.
- Researching your topic thoroughly.
- Including images.
- Featuring videos.
3. Implement SEO keywords: In order to write SEO content by putting your heart and soul into it you need to ensure that your SEO content optimization tips work well with the search engines.
In other words, your posts must focus on long-tail keywords, key phrases, irrelevant meta descriptions, and image optimization.
These images will help you to understand better:
4. Persuading people while Selling your content: In order to ensure that more people read your content, you must ensure that you are selling your content, just like selling a product.
You need to keep in mind the SEO content optimization strategies, which are:
- Showing social proof.
- Writing in a friendly tone.
- Stressing upon the need to drive sales.
- Proving your product’s sales.
- Creating authority with your product.
- Leveraging your power of reciprocity.
- Showing an authentic brand voice about your product.
Incorporate Terms From Google SERP
If you randomly make use of keywords in order to optimize your content then you require a serious amendment!
Because the SEO strategies indicate the use of relevant terms for your content and you can locate these relevant terms through Google SERP.
1. Use Google‘s SERP: You must ensure that the words you want to opt for your content must be semantically related to your content.
Now the SEO content optimization tip here is to search for the keyword and then scroll down to the bottom. Here you will find search results related to your word.
Make sure to incorporate them into your content. Look at this image for better clarity:
2. Brainstorm yourself with ideas relating to the topic: Even after you might have designed the strategies above you might still want to brainstorm with more creative ideas such as what would be the relevant subtopic or primary phrase related to your topic.
By visiting popular blogs related to your niche you can get relevant ideas.
Embed A Call To Action Button
The call to action button is a part of the marketing campaign which allows your visitors to take the desired action.
This picture best explains the use of the call to action button:
A call to action button encourages your audience to take action during their purchasing journey this includes:
- Purchasing the subscription
- Signing up for a newsletter
- Watching the video
- Trying for free.
You can take the example of the “Buy Now” call to action button.
Let’s now look at some eye-catching tips for using the call to action button:
1.) Create a call to action button: One of the best ways of using a call to action button is to create one and allow your audience to do the remaining part.
For example, in this image, you can see that the website actually tells the users what they need to do. Incorporating emotions and enthusiasm into your CTA gives the audience a better understanding of your actions.
The buy now call to action, for example, is well described in the following image:
Secondly, you can take the example of shop now CTA
Tools For SEO Content Optimization
Check out the tools for SEO Content Optimization:
Google Search Console
Google search console is basically an SEO tool for content optimization that helps you to review the performance report of your content, monitor your index coverage index, identify the pages to be linked internally, and optimize your titles and meta descriptions.
Now you may be wondering how Google analytics can be helpful to you. Well first understand what it actually is.
Google Analytics is a web analytics service that provides analytical tools for search engine optimization.
Google Analytics identifies your most valuable users, creates your own bounce rate, helps you to optimize your homepage, makes use of qualitative data, and uses segments for content-based conversions.
Google Trends is a tool featured by Google that provides data and graphs on the popularity of specific searches in Google.
Google Trends basically helps you find search volume trends, related keywords, breakout keywords, find keywords for YouTube videos, uncover local search trends, and tap into LSI keywords.
Google Keyword Planner
Google keyword planner is an SEO tool that assists your digital marketers during their research efforts for both organic and paid search campaigns.
The main advantage of using google keyword planner here is that it helps you to analyze the content of your current website to make sure that your target words are included on the pages
By taking you through this learning journey of content optimization I aimed at instilling within you the proper framework for optimizing your content through SEO strategies.
Some of these techniques such as optimizing your meta descriptions, embedding a call to action and Google tools will help you to build your content in the longer run. But remember that no strategy is effective in itself until it is implemented.
If you have any doubts or queries, you can comment down below in the comment section and I will reply for sure!