URL Builder
Generate ready-to-use URLs with UTM parameters to track your marketing campaigns. Easily monitor traffic sources, mediums, and campaign performance in Google Analytics.
Our URL Builder tool helps you to generate ready-to-use URLs to track your marketing campaigns with ease. You don't need to waste your time checking if your links are tagged correctly.
Fill in the form below to build your URL without putting in any extra effort:
The full URL where you want to send traffic
Use underscores instead of spaces
Used for paid search keywords
Differentiate ads or links pointing to the same URL
Copy this URL and use it in your marketing campaigns
Enter a website URL to generate your tracking link
💡 Pro Tips
- • Use consistent naming conventions across all campaigns
- • Keep parameters lowercase for easier analysis
- • Document your UTM strategy in a spreadsheet
- • Never use UTM parameters for internal links
How to Use This Tool
Enter your destination website URL in the first field.
Add the campaign source (e.g., google, facebook, newsletter).
Specify the campaign medium (e.g., cpc, email, social).
Give your campaign a name for easy identification.
Optionally add campaign term and content for granular tracking.
Copy the generated URL and use it in your marketing materials.
Frequently Asked Questions
Everything you need to know about our services
What are UTM parameters?
UTM parameters are tags added to URLs that help track the effectiveness of marketing campaigns. They tell analytics tools where traffic came from (source), how it arrived (medium), and which campaign sent it. The five UTM parameters are: source, medium, campaign, term, and content.
Which UTM parameters are required?
While only the website URL is technically required, for effective tracking you should include at least utm_source (where traffic comes from), utm_medium (how it arrives), and utm_campaign (which campaign). utm_term and utm_content are optional for more detailed tracking.
How do I view UTM data in Google Analytics?
In Google Analytics 4, go to Reports > Acquisition > Traffic acquisition. You can see campaign data under the 'Session source/medium' dimension, or create custom reports to analyze utm_campaign, utm_term, and utm_content values.
Should UTM parameters be lowercase?
Yes! UTM parameters are case-sensitive in most analytics tools. 'Facebook' and 'facebook' would be tracked as different sources. We recommend using lowercase for consistency and easier data analysis.
Can I use UTM parameters for internal links?
No, you should not use UTM parameters for internal links (links within your own website). This will override the original traffic source and create inaccurate data. UTM parameters should only be used for external marketing campaigns.
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