Latest News And Posts About Digital Marketing

Expert insights, proven strategies, and industry news to help you win in digital marketing.

How To Track Conversions In Google Analytics 4SEO

How To Track Conversions In Google Analytics 4

Google Analytics is the best free tool provided by Google. I am not saying this, but 90% of marketers consider it the one and only solution for their website tracking. GA4 has some extraordinary abilities to track performance, whereas Universal Analytics just can’t. Are you still sticking with Unive

Shiv GuptaDecember 5, 2022
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7 Supreme Practices For Website SEO Testing (Tools Included)SEO

7 Supreme Practices For Website SEO Testing (Tools Included)

Website SEO testing could be very beneficial for you if you wish to make some changes to your website and want to find out which changes are working in your favor and which are not. You can start by trying metadata, heading tags, and many other things to improve the Search Engine campaign. Also, it

Shiv GuptaDecember 1, 2022
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10 Best SEO Tracking Software (Updated List 2025)SEO

10 Best SEO Tracking Software (Updated List 2025)

To mark your existence in the SEO world, your website has to be unique and highly impactful. Though you have implemented the best SEO strategies to rank your website high in the SERPs, but the question is, have you monitored the efforts you implemented? How would you know whether your efforts are wo

Shiv GuptaNovember 29, 2022
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Shopify SEO Optimization: Bring Organic Traffic To Your StoreSEO

Shopify SEO Optimization: Bring Organic Traffic To Your Store

Recently, we all have seen high growth in the biggest e-commerce CMS called, Shopify. We can clearly see how the platform has shown growth throughout the years. You can see the usage of the Shopify CMS has doubled since October 2017. With this much competition, this could be very difficult for busin

Shiv GuptaNovember 28, 2022
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Everything You Need To Know About SEO For PodcastSEO

Everything You Need To Know About SEO For Podcast

Podcasts have become very popular as a part of SEO strategy since Google announced it would surface podcasts in the search results in 2019. Check out below: That raised an urge to create Podcasts to get more relevant traffic. But, then there was a competition to make SEO for podcast rank higher and

Shiv GuptaNovember 26, 2022
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Local SEO Hacks: 8 Ways To Increase Local Website TrafficSEO

Local SEO Hacks: 8 Ways To Increase Local Website Traffic

Do you know around 46% of searches conducted on Google are to find local businesses? With this, it might be clear how important it is to make your business visible… getting revenues is a later thing. After all, being visible on Google SERPs is all that a business looks for! As a local business, you

Shiv GuptaNovember 25, 2022
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9 Ways A Technical SEO Consultant Can Help You Grow Your BusinessSEO

9 Ways A Technical SEO Consultant Can Help You Grow Your Business

Applying an SEO content strategy to get leads and traffic from the website is best. But, if you neglect the technical part of your website, then, of course, you are putting your website down. Technical SEO works as a “backstage artist” for a website and talks directly to the search engine algorithms

Shiv GuptaNovember 24, 2022
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10 Verified SEO Analysis Tools For AuditingSEO

10 Verified SEO Analysis Tools For Auditing

Every business owner wants high traffic and leads from their website… And so do you, Right? But… is it as easy as it seems? No, right? Because to get high traffic and leads, you need to make sure your website is visible, has high authority, and doesn’t have any performance issues. And above all, you

Shiv GuptaNovember 21, 2022
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How To Perform Keyword Research For SEO: In-Depth Guide SEO

How To Perform Keyword Research For SEO: In-Depth Guide 

If you are serious about SEO, then you need to be serious about keyword research for SEO. You cannot simply stuff your content with keywords and hope that your page would rank high in the search engine results pages (SERPs). Keyword research is a complex and ever-evolving process, but there are a fe

Shiv GuptaNovember 19, 2022
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How To Monitor SEO Rankings: Tools & KPIs SEO

How To Monitor SEO Rankings: Tools & KPIs 

Are you the one looking for customers? Sorry to say, it won’t happen till the time your website RANKS HIGH! The fact is… with the growing competition, everyone wants to Rank High on Google and thrash down their competitors. Let me tell you one thing that… Without monitoring, how would you even measu

Shiv GuptaNovember 16, 2022
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