The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising

The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising

Today, many people are confusing about content marketing and native advertising. They do not understand the differences between these two things. Even though these two types of business promotions have similar goals at the end of the process, they have a lot of differences in many ways. All online based business professionals and marketers first […]

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Fundamentals of a Good Content Marketing Strategy

contentmarketing Stategy

A good content marketing strategy isn’t something nice to have, it’s a requirement. According to reports from the Content Marketing Institute, 80% of businesses have this strategy in place, but only few have documented it. In reality, a fully functional content marketing strategy requires some serious time and effort investment Therefore, if you aren’t quite […]

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