MarKhamAndFitz , an e-commerce brand, approached us with a goal to increase footfall, boost organic traffic, and drive more conversions. Their biggest challenge was low user engagement, minimal website traffic, and a lack of inbound orders despite an existing customer base. This was their first time investing in SEO and conversion optimization, and they needed impactful results within three months.
To achieve this, we implemented Fast Track CRO (Conversion Rate Optimization), focusing on website fixes, strategic SEO improvements, and UX enhancements. This case study explores how these interventions significantly improved user interaction and sales performance.
MarKhamAndFitz
CLIENT'S PAIN POINTS
- Increase website footfall and organic traffic
- Fix website issues before starting SEO
- Social Media Marketing:
- Rank on search engines for chocolate, dessert, and cake-related searches
- Improve online visibility to get more leads and boost ROI
- Address the low average of 50 daily visitors and improve inbound call orders
Challenges
- Low user-to-order conversion rates
- Inconsistent revenue generation per visitor
- Difficulty in product discovery affecting sales
- High bounce rates on product pages
- No prior SEO experience and a need for quick results
Solutions Implemented
To address these issues, we developed a structured CRO strategy executed in multiple phases:
Phase 1: Establishing Baseline
Conversion Rate: 0.9% ➡ Impact: Fixed broken website elements and improved page loading speed.
- Users: 940
- Revenue: $303
- Orders: 8
- Conversion Rate: 0.9%
Phase 2: Observation
- Users: 626
- Revenue: $937
- Orders: 21
- Conversion Rate: 3.4%
Conversion Rate: 3.4% ➡ Impact: Early signs of improved visibility and engagement.
Phase 3: 'Add to Cart' Placement Test
- Users: 888
- Revenue: $1069
- Orders: 23
- Conversion Rate: 2.6%
Conversion Rate: 2.6% ➡ Impact: Better product accessibility led to increased orders.
Phase 4: Open Search Bar Implementation
- Users: 1494
- Revenue: $5308
- Orders: 71
- Conversion Rate: 4.8%
Conversion Rate: 4.8% ➡ Impact: Enhanced search functionality resulted in higher engagement and conversions.
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Key Results of Fast Track CRO Implementation
3X+ Increase in Orders: Orders jumped from just 8 in the initial phase to 71 at peak, showing a massive boost in conversions.
Increased User Retention: Bounce rates dropped significantly, leading to more page interactions.
Higher Conversions: Streamlining the checkout process improved conversion rates.
Revenue Growth: The combination of search bar optimization and Fast Track CRO helped sustain an upward revenue trend.
Enhanced User Experience: Improvements in navigation and CTA placements resulted in smoother customer journeys.
Testimonials
Final Recommendations
- Continue refining CRO strategies to optimize conversion paths.
- A/B test checkout process enhancements to maximize order completion rates.
- Monitor user behavior trends to further improve engagement and revenue generation.
- Scale SEO efforts to rank for broader keywords and sustain organic traffic growth.