How Fast Track CRO Transformed MarKhamAndFitz!
A three-month Fast Track CRO engagement that lifted orders 3×+, dropped bounce rates, and turned a stagnating store into a growing revenue engine.
Client Overview
MarKhamAndFitz, an e-commerce brand in the food industry, approached us with a goal to increase footfall, boost organic traffic, and drive more conversions. Their biggest challenge was low user engagement, minimal website traffic, and a lack of inbound orders despite an existing customer base.
This was their first time investing in SEO and conversion optimization, and they needed impactful results within three months. To achieve this, we implemented Fast Track CRO — focusing on website fixes, strategic SEO improvements, and UX enhancements. This case study explores how those interventions significantly improved user interaction and sales performance.
Objectives
- Increase website footfall and organic traffic
- Fix website issues before starting SEO
- Layer in social media marketing
- Rank on search engines for chocolate, dessert, and cake-related searches
- Improve online visibility to get more leads and boost ROI
- Address the low average of 50 daily visitors and improve inbound call orders
Challenges
- Low user-to-order conversion rates
- Inconsistent revenue generation per visitor
- Difficulty in product discovery affecting sales
- High bounce rates on product pages
- No prior SEO experience and a need for quick results
Our Fast Track CRO Strategy
A structured CRO strategy executed in four measurable phases.
› Phase 1 — Baseline & Website Fixes
➡ Impact: Fixed broken website elements and improved page loading speed.
› Phase 2 — SEO Foundation Live
➡ Impact: Early signs of improved visibility and engagement.
› Phase 3 — Product Accessibility
➡ Impact: Better product accessibility led to increased orders.
› Phase 4 — Search Bar & CRO Peak
➡ Impact: Enhanced search functionality resulted in higher engagement and conversions.
The Results
Measurable outcomes across the three-month engagement.
3X+ Increase in Orders
Orders jumped from just 8 in the initial phase to 71 at peak — a massive boost in conversions.
Increased User Retention
Bounce rates dropped significantly, leading to more page interactions.
Higher Conversions
Streamlining the checkout process improved conversion rates.
Revenue Growth
Search bar optimization + Fast Track CRO sustained an upward revenue trend.
Enhanced User Experience
Improvements in navigation and CTA placements resulted in smoother customer journeys.
"The Fast Track CRO implementation has been a game-changer for our sales. The website is now more intuitive, and we've seen a major boost in conversions!"— MarKhamAndFitz Team
What's Next
Continue refining CRO strategies to optimize conversion paths.
A/B test checkout process enhancements to maximize order completion rates.
Monitor user behavior trends to further improve engagement and revenue generation.
Scale SEO efforts to rank for broader keywords and sustain organic traffic growth.
Want Results Like MarKhamAndFitz?
Claim your 30-minute free consultation and see what Fast Track CRO could do for your store.