Marketing your products and services can be the most difficult battle you’ll ever face. After all, marketing is quite a difficult task to do and 61% of marketers say generating traffic and leads is their top challenge Source: Hubspot when none of your marketing strategies are working, you can do one thing that is, make your target audience care about what you are selling.  So, …

Thought leadership has been around for a while and has made a major comeback in the last five years.  Almost every leader of their respective industry wants to market their product or services as per thought leadership and so do you. Right? But, it’s not that easy.  Thought leadership marketing has the potential to influence the decisions of the audience. That’s why it is in …

Do you want to get more visitors to your content on every platform? Of course, who doesn’t want that? But it requires lots of new content to post and that too on a daily basis!! So, how are you going to manage it? Well, that’s possible with the help of content repurposing.  It’s a way of transforming your content in another format and presenting it …

Meta description can be a great factor if you want to improve your organic search results.  Yes, that’s possible if they are well-written.  A compelling meta description can provoke the user to click on your website to learn more.  And you will be shocked to know that Google uses the suggested meta descriptions 37% of the time. Other times, it uses the meta description by …

The words you use on your website acts as an introductory brochure which helps in attracting customers and boosting sales.  It is meant to draw the attention of the users towards your brand and your content must speak to them.  Great website copywriting plays a crucial role in generating sales.  Now the question that might be buzzing in your mind is, “I am not a …

There’s no doubt that a landing page is one of the most important elements for lead generation.  No matter how much the website is SEO friendly, you will not be able to convert website visitors into customers if the landing page is not attractive.  The landing page helps in attracting the visitors’ attention to the services you provide by eliminating all other distractions.  Your job …

“Content is the king” We all know that.  But, do you have any idea that content plays an important role in selling the products as well? Your content can help you attract more and more visitors when applied with SEO tactics. It can be your biggest salesperson. You can even build the authority of your brand through content.  Now the question that might be buzzing …

“If You Target Everyone, You Don’t Target Anyone” That’s absolutely true! When people start marketing, they think only traffic is everything and forget to target their specific audience from the niche.  Many marketers think only generating traffic to the website is everything and forget to target their specific audience from the niche.  Unlock Your Free SEO Audit Now Unlock your website’s full potential! Get a …

Recent research from Smart Insights shows that 45% of companies still don’t have a digital marketing strategy.  Source: exposureninja.com That means you have a high chance of getting success in business results if you take your digital marketing campaign seriously. Though a digital marketing campaign is a complex thing to handle because it requires patience, dedication, and attention.   If you have never worked before in …

New to the SaaS (Software as a service) term?  This model of business is growing today because of its need in the fast-paced world.  Though this industry or business is growing. You will be shocked to know that, “People don’t care about your software as much as you think they do”  The fact is, you will have to make them care by offering them value.  …