Search Engines are the major source of traffic. For having successful business you need to reach maximum right audience. Search Engine Optimization is a tool which optimizes your website so that it is displayed on rank #1 on the search results’ page of an SE.  But do you really need an SEO program? This would be completely your decision. As a site owner you should know if it is required to optimize your website.

Here are some cases in which you may not need to perform SEO:

• If you are satisfied with the present ranking of your website. And you do not want any further improvement. If you are happy with the present traffic and sales of your products.
• If you don’t want any major publicity of your website but yet want it to be accessible. For example: website made by a teacher for training purpose for his students etc.
• If don’t have much time and patience to perform SEO at regular basis but still want traffic, in that case you can directly buy SEO from search engines. But it is quite possible in this case that you may get audience but not the right one. The key is – for a healthy SEO you need to have patience.

In all above cases there is not a big need of SEO program. So a site owner can focus on other things of his website by keeping SEO aside. But if your website does not come in any of the above case, then you are in a great need of an SEO program.

Major Excuses That Can Resist Your Path

Hardest part of performing SEO is not learning, understanding and implementing but performing it mentally. As mentioned above a healthy SEO will consume time. Here are some major excuses that people often give for not performing SEO:

• Lack of time: This can be a very silly excuse. You have to perform SEO for your own website, for your own personal benefit. Lack of time must not be the reason. Not so much but take out just 1 hour every day.
• Lack of money: SEO can also be bought from SEs but what is the need to buy something when you yourself can create it? For those who think, they don’t have much money for promotion and publicity of their website, Organic SEO is a good solution. That cost almost nothing but just your hard-work.
• Lack of patience: People often give up in between the campaign of their SEO program. Reason may be because in initial days they do not get expected results. But you need to understand SEO is not a magic. It does bring fruitful results but it takes time. Think for a while nobody would do SEO, if everyone waited until their site was perfect before performing SEO program. The key is – Don’t give up until you become satisfied with the results.

SEO means a competition, between you and other sites for gaining top rank and traffic. In case of SEO following quote fits best:

“It is not sufficient that I succeed
-all others must fail”
– Gerghis Khan

SEO is an adventurous competition. Play ethically.