When all strategies have been implemented, and a website is now up and running, getting as much traffic as the servers can handle, it becomes imperative that action be taken to maximize on the visitors. Compare it with a company placed at a location with people coming in through one door and leaving through the other, they are not going to buy unless convinced to try out a product or in the least spoken to. Websites replaced storefronts, they didn’t replace the need for interaction with potential customers. The question of what comes after perfect SEO is one that companies never ask, even when they pay agencies to place their website at optimal positions in search results.
Generate an email list.
When a potential customer walks into a shop and leaves their phone number so you can call them when a product model they need becomes available, the same lead making process is achieved through interactive forms placed on landing pages. Just as you would follow up with the storefront example, gathering visitor’s contact information through opt-in forms allow communication after their visit and when done correctly, usually leads to them buying what they visited for.
Build a social media following and engage with it.
A social media presence well utilized usually gets sales calls flowing in just as good if not better than any other strategy. From social media, your business can put on the perfect face that gets customers comfortable discussing their requirements with you, to which you should be prepared to convert into sales. When sales are now happening, social media presents a platform where you can support clients and hope they share their experience with the billions of other social media profiles, all potential customers depending on what you sell.
Create media rich campaigns that run on other platforms
When the website that has dynamic content about your products and services reaches a perfect state, it is time to get creative and encourage people to spend more time talking about your business. If you sell mobile phones, for example, posting videos of yourself unboxing devices that are in high demand and even running a competition that has one lucky winner taking home the device is a sure way to get your company on everyone’s radar. Sales figures start to pour in and requests for your expertise will stand as. Each campaign launched on external platforms, even offline publications needs to be measured and refined to get your business the best results possible over the duration of the competition.
Professionals in the SEO field know being found is just the start of what could be your business’s success or it’s total failure, both conditions which are determined by what you decide to do after achieving the elusive perfect SEO scores on all your website assets. Paying heed to new trends and responding to what works at any given time in addition to everything discussed above is a sure way to make a killing.